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Look out, everybody! Shiny red discs from outer space are trying to take over our food! And when they’re not doing that, they’re dreaming up plays on words, like ‘berry good eating indeed’!! Run for your lives!
So much to marvel at here: the archaic product, the sunny ad copy, the endearingly pointless bit of verse beside the can. But most of all Shelf Life loves the fact that steps one and two were actually illustrated, as if you could get the ‘freezing compartment’ procedure wrong, or screw up opening the can.
Chase & Sanborn Coffee - Some folks want to bring back the good old days. Shelf Life would like to point out that for some people – eg the targets of everyday racism – the good old days were probably crap.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Fortune // Oct. 17, 2011
Sidebars from a feature package on business author Jim Collins.
Small items but fun to design, (usually) relying only on rule structures and typography to make it look elegant or interesting
Do Something Different With Ham – Maple Leaf Tendersweet Apricot Stuffed Ham
Interesting concept in 1966, but a hot mess in 2010. We’re not sure that today’s dinner party guests would applaud the hog-tied look – the string is a little gross, and the whole ham looks like a leaky sofa. And we would have to close our eyes to all that American pinkness.
Come Treat Your Family To A Taste Of Canada - Aylmer - The people in this ad are dressed like extras from Anne Of Green Gables, The Prequel, because (a) they are conveying the message that Aylmer recipes are wholesome and time-honoured, or (b) they’re in disguise. If we can’t spot their true identities we can’t blame them for that cake thing that contains creamed corn.
Getting 5 busy doctors together was impossible so I did this patient perspective photo-illustration using a mix of provided and original photography. My favorite part is the 6th doctor: McCoy from Star Trek (on the T.V. in the background).
Cover for our annual best of the best issue. Decided to turn our cover model into an actual award. The result: a golden moment!
:: Comments and/or criticism is welcomed ::
Okay, let’s recap. This recipe has a little bit of everything: some chunks of fish and chips; a few dollops of chow mein; one or two splashes of fruit salad; all served awkwardly and wastefully in half a pineapple. There’s also cornstarch. We’ve got an idea: if the Rupert Brand people give us a trip to Hawaii, we’ll try this dish.