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Ritz Crackers: Nothing Fits The Occasion Like Ritz -- Interesting concept: ‘mock apple pie with Ritz as the filling’. Our first thought: they’re kidding, right? Second thought: they’re serious. Next thought: we’re just curious enough, and gobsmacked enough, to actually try this cockamamie recipe.
Hellman's Mayonnaise -
From One Jar of Hellmann’s … A New World Of Taste For Tuna.
Hey everyone! Who likes the smell of old shells at low tide? Whattya say we grab some tuna salad and serve it on top of dried stuff from the beach? First dibs on the starfish!
IEEE Spectrum // August 2010
An eight-page feature on the future of nuclear power plants. We commissioned Bryan Christie Design to create eight infographics of possible reactor designs, and I worked with editors in researching, organizing and designing the report under three main categories.
Wanted to do something special for this story profiling B.E. Thompson's amazing weight loss. Loved the idea of putting his "before" shot on our cover instead of the more expected "after" picture then having the cover split to reveal the results. Made for a great flipping!
Outdoor Life // November 2008
Spreads from a large election guide cover story in Outdoor Life.
We concepted and shot the studio image in New York.
The wedding invite/pricetag and cupcake toppers set the tone for this piece on throwing a wedding in these tough economic times.
Fortune // March 1, 2015
SPD Medal Finalist, Photo-Illustration (Pub 51)
Illustration by Charis Tsevis
The Most Unforgettable Meal I Ever Made McCormick/Schilling chili mix - It may be ‘The most unforgettable meal I ever made’, but it’s also the most unforgettable ad copy we’ve ever read. Talk about tasteless – in the first paragraph there’s a reference to, um, Montezuma’s Revenge. So congratulations McCormick/Schilling – we think this is a first. You’ve produced the only magazine advertisement for food that literally talks shit.