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So much to marvel at here: the archaic product, the sunny ad copy, the endearingly pointless bit of verse beside the can. But most of all Shelf Life loves the fact that steps one and two were actually illustrated, as if you could get the ‘freezing compartment’ procedure wrong, or screw up opening the can.
International Edition
Jan. 1, 2016
Accepted in Communication Arts Illustration annual (2016)
Illustration by Nigel Buchanan
Do Something Different With Ham – Maple Leaf Tendersweet Apricot Stuffed Ham
Interesting concept in 1966, but a hot mess in 2010. We’re not sure that today’s dinner party guests would applaud the hog-tied look – the string is a little gross, and the whole ham looks like a leaky sofa. And we would have to close our eyes to all that American pinkness.
Getting 5 busy doctors together was impossible so I did this patient perspective photo-illustration using a mix of provided and original photography. My favorite part is the 6th doctor: McCoy from Star Trek (on the T.V. in the background).
Cream Of Rice: This Is As Hearty A Dish - We’re not sure what a ‘bland diet’ is, but we’re not surprised that Cream Of Rice is involved - and not in a good way.
Cover for our annual best of the best issue. Decided to turn our cover model into an actual award. The result: a golden moment!
:: Comments and/or criticism is welcomed ::
Chase & Sanborn Coffee - Some folks want to bring back the good old days. Shelf Life would like to point out that for some people – eg the targets of everyday racism – the good old days were probably crap.
Cover package about a plastic surgery practice where the partners both served in the military during the Iraq war. Kudos go out to photographer, Fred Lopez. Great work!
Hellman's Mayonnaise -
From One Jar of Hellmann’s … A New World Of Taste For Tuna.
Hey everyone! Who likes the smell of old shells at low tide? Whattya say we grab some tuna salad and serve it on top of dried stuff from the beach? First dibs on the starfish!
The Most Unforgettable Meal I Ever Made McCormick/Schilling chili mix - It may be ‘The most unforgettable meal I ever made’, but it’s also the most unforgettable ad copy we’ve ever read. Talk about tasteless – in the first paragraph there’s a reference to, um, Montezuma’s Revenge. So congratulations McCormick/Schilling – we think this is a first. You’ve produced the only magazine advertisement for food that literally talks shit.