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When Bing was king (see bottom). Shelf Life is fascinated by pre-WW2 food ads, many of which used illustrations instead of photography. The recipes look good, if quaint. Love the phrase at the top: ‘Let your family have all they want, at any hour.’
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Tabasco Sauce: For Those Nippy Salads Men Go For - This week’s theme is … men, and what they go for. For starters, they like the hot stuff.
Beef Flavour B-V: Make Sauce Bernaise Like Chasen’s - Classy place, and famous too, in its day. And the meal looks pretty good. However – is it just us? – the ideal couple at the table look like cardboard cut-outs. It’s Los Angeles, after all, so anything could be true.
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Better Cookin’ With Instant Numilk - Shelf Life tried to keep an open mind about this product, but we soon realized that (a) the ad seems reluctant to actually define the stuff, and (b) scarily, Numilk has shrunk the woman on the right to the size of a child.
IEEE Spectrum // December 2009
SPD Merit Award, Design: Spread (Pub 45)
Harry Campbell illustrated this exploded diagram for a feature about handset engineering. I styled the typography after the diagram aesthetic.
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Underwood Deviled Ham – Flip Top Deviled Eggs - “Smiles of satisfaction” or uneasy backing off? Shelf Life usually loves deviled eggs, but we find these open-mouthed orbs kind of nightmarish.
Sample inside news pages created for the redesign of Hispanic Business magazine. These illustrate that you can create an inviting, informative page for content where you don't have a lot of obvious photo or illustrative resources.
For a blog entry showing the before-and-after remakes of this page, and describing the philosophy behind the makeover, visit this blog post: ronreason.com/designwithreason/2011/01/19/magazine-redesi...
Put Rich Old Time Flavour In New Style Desserts With Del Monte Raisins – Yet another ad that messes with our minds, where ‘inside’ and ‘outside’ become an Inception-style hall of mirrors. Er, scratch that: we were exaggerating. What we have here is a hollowed-out cupcake with some raisins extruded from the top.