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A Veteran's Day salute to all who've served and sacrificed. Thank you.

Editorial design for the Phoenix Association of REALTORS annual new member handbook

When Bing was king (see bottom). Shelf Life is fascinated by pre-WW2 food ads, many of which used illustrations instead of photography. The recipes look good, if quaint. Love the phrase at the top: ‘Let your family have all they want, at any hour.’

Fortune // Sept. 22, 2014

 

Illustration by Matt Murphy

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation

Tabasco Sauce: For Those Nippy Salads Men Go For - This week’s theme is … men, and what they go for. For starters, they like the hot stuff.

Fortune / Jan. 13, 2014

 

Lettering by Marian Bantjes.

Beef Flavour B-V: Make Sauce Bernaise Like Chasen’s - Classy place, and famous too, in its day. And the meal looks pretty good. However – is it just us? – the ideal couple at the table look like cardboard cut-outs. It’s Los Angeles, after all, so anything could be true.

 

Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.

Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.

Fortune // Oct. 27, 2014

 

Illustration by Alex Williamson

Better Cookin’ With Instant Numilk - Shelf Life tried to keep an open mind about this product, but we soon realized that (a) the ad seems reluctant to actually define the stuff, and (b) scarily, Numilk has shrunk the woman on the right to the size of a child.

 

IEEE Spectrum // December 2009

SPD Merit Award, Design: Spread (Pub 45)

 

Harry Campbell illustrated this exploded diagram for a feature about handset engineering. I styled the typography after the diagram aesthetic.

Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.

Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine

Fortune // Sept. 22, 2014

 

Illustrations by Dan Matutina

A3 info graphic poster. Available for sale as print. Contact me for details !

Fortune // Nov. 17, 2014

 

Photograph by Brian L. Frank—Getty Images

Team included:

photographer: Fred Lopez

photoshop: Josh Clark

Underwood Deviled Ham – Flip Top Deviled Eggs - “Smiles of satisfaction” or uneasy backing off? Shelf Life usually loves deviled eggs, but we find these open-mouthed orbs kind of nightmarish.

 

Sample inside news pages created for the redesign of Hispanic Business magazine. These illustrate that you can create an inviting, informative page for content where you don't have a lot of obvious photo or illustrative resources.

 

For a blog entry showing the before-and-after remakes of this page, and describing the philosophy behind the makeover, visit this blog post: ronreason.com/designwithreason/2011/01/19/magazine-redesi...

 

Art Direction: Jason Jones

Photos by Norma Lopez Molina

Art Direction: Jason Jones

Photos by Norma Lopez Molina

Put Rich Old Time Flavour In New Style Desserts With Del Monte Raisins – Yet another ad that messes with our minds, where ‘inside’ and ‘outside’ become an Inception-style hall of mirrors. Er, scratch that: we were exaggerating. What we have here is a hollowed-out cupcake with some raisins extruded from the top.

  

Art Direction: Jason Jones

Photos by Norma Lopez Molina

Armour Corned Beef Hash: Pantry Shelf Meals - Another common trait of the domestic male, circa 1960 – when women bring the food, small musical notes fly out of men's heads.

Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.

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