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Armour Corned Beef Hash: Pantry Shelf Meals - Another common trait of the domestic male, circa 1960 – when women bring the food, small musical notes fly out of men's heads.
Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
Heinz Vinegar Pickled Eggs - Ah, the lost art of making pickled eggs. Like pipe cleaner crafts and public hangings, some things should be allowed to die out.
Hellman’s Butterfly Gelatin Salad -
Shelf Life would love to know how many people actually made this flighty recipe. We like to think there was an incident in someone’s kitchen - perhaps this butterfly got tossed out a window and soared over the rooftops, a chunk of mayo and Jello longing to be free.
Sample inside news pages created for the redesign of Hispanic Business magazine. These illustrate that you can create an inviting, informative page for content where you don't have a lot of obvious photo or illustrative resources.
For a blog entry showing the before-and-after remakes of this page, and describing the philosophy behind the makeover, visit this blog post: ronreason.com/designwithreason/2011/01/19/magazine-redesi...
Prime Choice Steak Sauce: Introducing the Choice Hors D’Oeuvre Meatball Yummies - O ugly meatballs, we feel your pain. You probably looked grim and gloopy to begin with, and then an unfeeling photographer came along and made you look even more dire. But, O ugly meatballs, we think you’re pretty on the inside.
Monthly automobile inventory catalog is designed to model clients branding. Content is extracting from client's inventory database and dynamically added to the InDesign templates.
Opener for a story about a growing prescription pill epidemic. I really enjoy the simplicity of a spread like this. Also, working on photo illustrations provides such a nice break from my normal responsibilities.
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Boutique Chic is a clothes store for women in Greenock 20 mins from Glasgow, this is a live brief but will also be submitted for my Major Negotiated as part of my course.
The client wanted a sophisticated stylish logo that would show class but not appear too expensive, then i was asked to do promotional to show the new summer clothes had arrived instore.
Model: Nikki-Marie Turner
Photography - Lianne Donkersly
Art Direction - Stephen Kay
IEEE Spectrum // May 2011
Mark Richards shot a very large museum collection of various computer relics spanning centuries. All the artifacts are housed at the Computer History Museum in Mountain View, Calif.
Design-wise, I just wanted to emphasize the photography and history, make it look clean and authoritative.
Fortune // September 5, 2011
Photo by Christopher Griffith. Apparently they had to delay the shoot because McDonald's only sells fries after 11 a.m. If anything is an all-day snack, I figured fries would be it.
Magazine Design, Brand Identity, Brand Collateral Brochure, Web Design
MAP Magazine’s readers are affluent, sophisticated consumers with a passion for music, the arts, fashion, cuisine and everything that is design. They also enjoy the finer things in life. MAP is the ideal platform to promote your business and reach your target audience.
MAP magazine differentiates itself with an innovative, unique graphic design and a flair for the artistic. MAP is a refreshing new publication with the perfect blend of art, music, design and luxury; brought together in a cool and classy way.
Logo, Brand, Identity, Editorial, Print, Layout, Miami
Fortune // August 15, 2011
Gerald Loeb Award, Magazine
Society of American Business Editors & Writers Best in Business Award: Investigative
Min Editorial Award, Finalist: Investigative & Technical Article
Time Inc. Luce Award, Outstanding Story
Opener for investigative report on the drama unfolding inside the drug giant Pfizer. Photo illustration by Dan Saelinger.
Monthly automobile inventory catalog is designed to model clients branding. Content is extracting from client's inventory database and dynamically added to the InDesign templates.
Magazine Design, Brand Identity, Brand Collateral Brochure, Web Design
MAP Magazine’s readers are affluent, sophisticated consumers with a passion for music, the arts, fashion, cuisine and everything that is design. They also enjoy the finer things in life. MAP is the ideal platform to promote your business and reach your target audience.
MAP magazine differentiates itself with an innovative, unique graphic design and a flair for the artistic. MAP is a refreshing new publication with the perfect blend of art, music, design and luxury; brought together in a cool and classy way.
Logo, Brand, Identity, Editorial, Print, Layout, Miami