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Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Shelf Life has to admire the chutzpah here, or the desperation. Jello powder sprinkled on slices of bananas? Talk about low rent - this is what Chucky eats, or kids who are raised in grow ops. Interestingly, 30 years ago people took this suggestion seriously
Heinz Vinegar Pickled Eggs - Ah, the lost art of making pickled eggs. Like pipe cleaner crafts and public hangings, some things should be allowed to die out.
Put Rich Old Time Flavour In New Style Desserts With Del Monte Raisins – Yet another ad that messes with our minds, where ‘inside’ and ‘outside’ become an Inception-style hall of mirrors. Er, scratch that: we were exaggerating. What we have here is a hollowed-out cupcake with some raisins extruded from the top.
Just threw this up because I always liked how the h2overview line worked. I swear, a strong headline gives me the same rush as a strong visual.
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Magazine Design, Brand Identity, Brand Collateral Brochure, Web Design
MAP Magazine’s readers are affluent, sophisticated consumers with a passion for music, the arts, fashion, cuisine and everything that is design. They also enjoy the finer things in life. MAP is the ideal platform to promote your business and reach your target audience.
MAP magazine differentiates itself with an innovative, unique graphic design and a flair for the artistic. MAP is a refreshing new publication with the perfect blend of art, music, design and luxury; brought together in a cool and classy way.
Logo, Brand, Identity, Editorial, Print, Layout, Miami
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Story about Rielle Hunter before her sex scandal with presidential candidate, John Edwards — relevant because she grew up in Ocala.
Hellman’s Butterfly Gelatin Salad -
Shelf Life would love to know how many people actually made this flighty recipe. We like to think there was an incident in someone’s kitchen - perhaps this butterfly got tossed out a window and soared over the rooftops, a chunk of mayo and Jello longing to be free.
Cover package about a plastic surgery practice where the partners both served in the military during the Iraq war. Kudos go out to photographer, Fred Lopez. Great work!
Monthly automobile inventory catalog is designed to model clients branding. Content is extracting from client's inventory database and dynamically added to the InDesign templates.