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IEEE Spectrum // May 2011
Mark Richards shot a very large museum collection of various computer relics spanning centuries. All the artifacts are housed at the Computer History Museum in Mountain View, Calif.
Design-wise, I just wanted to emphasize the photography and history, make it look clean and authoritative.
Sunkist - We have here one of the great pop culture icons of the last century, now sadly diminished and changed – the Boss. In previous eras, people were always trying to impress the Boss, or trick the Boss, or simply endure the crusty old geezer, and his snobby, usually disapproving wife. The Boss always had a cigar, and liked a drink. Sigh. Shelf Life would have liked to know a Boss. These days, the bosses look more like the kids on the stairs.
Sucaryl - From 1956, an excellent example of the role science used to play in advertising. To sell this novel notion of a low calorie sweetener, the ads adopted the tone of a technician, discussing diets in a sober, serious tone, and using austere illustrations, like something out of a lab report. The idea was to convey trust, to help people accept this modern artificial sugar the same way they would welcome a new isotope or jet engine. These days, consumers are less trusting, but the sweetener industry marches on.