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Luckily, in addition to the stock images, I had access to the talents of photographer, Fred Lopez for our superlative portraits.

From Ontario, 6 New Maple Leaf Recipes - Of the recipes featured here, Shelf Life is fixated on Mabel Hickey’s Rainbow Ribbon Sandwiches. These contain not only bologna but 2 shades of food colouring. So awful, and yet so strangely attractive …

  

Swift’s Premium:

Luscious Lunches In No Time -

Why is that woman’s hand so strangely shaped, so sinister looking? Because she’s been feasting on terrifying recipes that recommend “top with sliced canned tongue”, that’s why.

Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.

Editorial design for the Phoenix Association of REALTORS annual new member handbook

When Bing was king (see bottom). Shelf Life is fascinated by pre-WW2 food ads, many of which used illustrations instead of photography. The recipes look good, if quaint. Love the phrase at the top: ‘Let your family have all they want, at any hour.’

Reynolds Wrap: Hamcheezers. Hamcheezers! Hot ‘N Hearty Hamcheezers for dinner? Yes please! Shelf Life will give the actual food a pass – we just like saying the word ‘Hamcheezers’ as often as possible.

Fortune // Sept. 22, 2014

 

Illustration by Matt Murphy

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation

Tabasco Sauce: For Those Nippy Salads Men Go For - This week’s theme is … men, and what they go for. For starters, they like the hot stuff.

Art Direction: Jason Jones

Photo: Norma Lopez Molina

Opener to the arts section. If it feels kinda Hatch Show Printish then mission accomplished.

Fortune / Jan. 13, 2014

 

Lettering by Marian Bantjes.

Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.

Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.

Catalog design for a high-end real estate leasing company / concierge service.

Fortune // Oct. 27, 2014

 

Illustration by Alex Williamson

Campbell's - Campbell's Red Cow - Never mind the hellacious awfulness of the beef broth/tomato soup combo, Shelf Life is obsessed with the special phrase "Soup Mate" We don't get it. Is it a play on words? A reference to heat? What? Something to do with cows?

IEEE Spectrum // December 2009

SPD Merit Award, Design: Spread (Pub 45)

 

Harry Campbell illustrated this exploded diagram for a feature about handset engineering. I styled the typography after the diagram aesthetic.

Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine

Magazine Design (editorial design) for the USTA Georgia Yearbook

Better Cookin’ With Instant Numilk - Shelf Life tried to keep an open mind about this product, but we soon realized that (a) the ad seems reluctant to actually define the stuff, and (b) scarily, Numilk has shrunk the woman on the right to the size of a child.

 

Fortune // Sept. 22, 2014

 

Illustrations by Dan Matutina

A3 info graphic poster. Available for sale as print. Contact me for details !

Fortune // Nov. 17, 2014

 

Photograph by Brian L. Frank—Getty Images

Team included:

photographer: Fred Lopez

photoshop: Josh Clark

Art Direction: Jason Jones

Photos by Norma Lopez Molina

Beef Flavour B-V: Make Sauce Bernaise Like Chasen’s - Classy place, and famous too, in its day. And the meal looks pretty good. However – is it just us? – the ideal couple at the table look like cardboard cut-outs. It’s Los Angeles, after all, so anything could be true.

 

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