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This recipe is a surprise all right: an eye-opening mashup of breakfast cereal, fish, and carbs. Er, thanks very much. Could someone pass the salt and pepper? We’ll fill up on them instead.
Reynolds Wrap: Hamcheezers. Hamcheezers! Hot ‘N Hearty Hamcheezers for dinner? Yes please! Shelf Life will give the actual food a pass – we just like saying the word ‘Hamcheezers’ as often as possible.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
From Ontario, 6 New Maple Leaf Recipes - Of the recipes featured here, Shelf Life is fixated on Mabel Hickey’s Rainbow Ribbon Sandwiches. These contain not only bologna but 2 shades of food colouring. So awful, and yet so strangely attractive …
Redesigned Lithonia Lighting's 800-page annual product catalog. The new design template was designed to hook into their PIMS (Product Information Management System) and dynamically extract image and copy data. All space usage was built to be flexible to accommodate different copy lengths and product sizes.
Fortune // September 2, 2013
SPD Merit Award, Illustration: Series of Spots (Pub 49)
Illustrations by Jonathan Bartlett
When Bing was king (see bottom). Shelf Life is fascinated by pre-WW2 food ads, many of which used illustrations instead of photography. The recipes look good, if quaint. Love the phrase at the top: ‘Let your family have all they want, at any hour.’
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Special section of FM (Fifteen Minutes), the Friday magazine of The Harvard Crimson. Quarterly Arts supplement.
Campbell's - Campbell's Red Cow - Never mind the hellacious awfulness of the beef broth/tomato soup combo, Shelf Life is obsessed with the special phrase "Soup Mate" We don't get it. Is it a play on words? A reference to heat? What? Something to do with cows?
Cover needed to represent two separate vehicle events: The Festival of Speed and the Leesburg Bikefest.
Team included:
photographer: Fred Lopez
model: Autumn Sisk
makeup/styling: Lyndy Speidel/Sudio 101
photoshop: Josh Clark
Tabasco Sauce: For Those Nippy Salads Men Go For - This week’s theme is … men, and what they go for. For starters, they like the hot stuff.
Better Cookin’ With Instant Numilk - Shelf Life tried to keep an open mind about this product, but we soon realized that (a) the ad seems reluctant to actually define the stuff, and (b) scarily, Numilk has shrunk the woman on the right to the size of a child.