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Heinz Pickles - Shelf Life is a wholehearted believer in lo-fi party treats, like the homemade mini-noshes above. Who needs a trendy titbit or an expensive canape when you could have a dill ‘n cheese boat? Also, we’re suckers for the lost art of toothpick arrangement.
Is it us, or is it really hot in here? This ad depicts either a gigantic, menacing cheese casserole, or … a glimpse of Hell. Or both! It’s an inferno of cheese! Boil, giant cauldron, boil!! Mwah hah hah hah!!!
This cover for this summer issue was the result of an idea from Kip Williams. He submitted 9 or 10 comps including the usual assortment of summery models you would expect to see. I admit, I considered it kind of a phone-it-in cover, but when I saw his idea for reflecting the logo in the sunglasses, I knew he had really hit on something! All I did was re-crop the image (zooming way in) for dramatic effect and finessed the logo a bit. I love being surprised like that. Great work, Kip!
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Uncle Ben’s Spanish Rice Mix: How To Be Famous For Your Spanish Rice! - The answer is: create a fully loaded rice dish that can blast enemies by shooting wieners at them.
This recipe is a surprise all right: an eye-opening mashup of breakfast cereal, fish, and carbs. Er, thanks very much. Could someone pass the salt and pepper? We’ll fill up on them instead.
Kraft Tomato Ketchup - Sigh. You gotta love these people. Those postwar Brits – so downtrodden, so plucky, so willing to see a nifty ‘idea’ in a single blob of ketchup on a plate of dull food.
7 Up: Drink Seven Up With A ‘Blue Burger’ - This is a seriously drab looking burger, blobs of ‘catchup’ and all. But wait – here comes the lady sommelier, holding out a bottle – perhaps monsieur and madame are interested in a distinguished bottle of pop?
Cover needed to encompass two vehicle-related events happening that month: The Festival of Speed and the Leesburg Bikefest.Originally had this idea to use the two balls for the previous year's Mens issue.
Team included:
photographer: Fred Lopez
photoshop: Josh Clark
Wanted to show HOT in some other way except fire for our second annual Hot issue.
Team included:
photographer: Fred Lopez
photoshop: Josh Clark
Thought this was a fun way to show Summer food.
Team included:
photographer: Fred Lopez
photoshop: Josh Clark
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Robin Hood Oats French Toast? - Hey kids! What do you say we add something to our usual French toast, like – oats! …No?
Shelf Life admires the fuss and toil that went into these weiner creations. Sadly, none of them look appetizing. Homemakers of the Sixties have our sympathy; they may have had more time than today’s Moms, but were expected to use it skewering toast in unnatural angles, in case Wayne and Schuster dropped by.
Campbell’s Beef Broth - Fire the food stylist! - Because we signed up for Beef Stroganoff, not Beef Plop …
Business to business wholesale catalog design for Royal Designs, Inc., a manufacture of high-end lamp shades and home decor products.
Visking Ltd. Skinless Wieners and Frankfurters Wiener Roast - Hey gang! Meet the wholesome teenagers and their skinless dogs – “They taste so good they “make” your party!” No necking, just roasting. Fortunately Mom is there to keep an eye on everybody.
Call us old hippies, but the sight of hands carefully rolling up plant material brings back memories of our thrill-seeking youth. Meatloaf and beans? Primo stuff, man.
Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
Cover needed to represent two separate vehicle events: The Festival of Speed and the Leesburg Bikefest.
Team included:
photographer: Fred Lopez
model: Autumn Sisk
makeup/styling: Lyndy Speidel/Sudio 101
photoshop: Josh Clark
Business to business wholesale catalog design for Royal Designs, Inc., a manufacture of high-end lamp shades and home decor products.