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Toyota Motor Company launched their luxury car brand 'Lexus' in 1989. They formed a separate sales channel to deliver the kind of sales and service experience to impress the most particular of customers.
Their first car, the XF10 LS400 launched that year was a further testimony to the dedicated focus of the team in delivering excellence. The basic specification was impressive enough - 4.0 L V8 DOHC TwinCam, producing 190 kW. The magic was in the attention to detail of every part and function. The car was near silent, smooth and refined. Everything worked perfectly, consistently and with finesse.
Their were many early critics of both the brand experiment and the car. When the vehicle was disassembled by competitors, they found exactly what was stated - near perfect execution of every detail.
Further models were added to the lineup over time - each with the same ethos, if not the near perfection of the top-line LS. The 'experiment' did, however, force all other competitors to lift their game.
Nissan followed suit with their own luxury brand 'Infiniti', Honda with 'Acura' and Mazda was to follow with 'Amati' - the Asian financial recession arrived before that plan could be executed.
Lexus was by far the most successful, and still sets quality benchmarks for its products. This can be seen in the US JD Power quality surveys.
The Lexus LF-LC Blue Concept, which is spun off the Lexus LF-LC Concept shown earlier this year at the 2012 Detroit Auto Show, made its formal debut at the 2012 Sydney Auto Show. It gets a lighter body mass thanks to more carbon-fiber parts. Lexus rates the LF-LC's hybrid drivetrain, dubbed Advanced Lexus Hybrid Drive, at 500 horsepower.
As seen at the recently concluded SF Auto Show at the Moscone Center, San Francisco, CA.
Pentax 50mm f/1.2 on a 30D
[ 0.001 sec (1/800) | f/1.2 | FLength 50 mm | ISO 400 | Manual exposure ]
1977 312 T2 Number 11 driven by Niki Lauda
Photo by: Itzkirb|Photography
San Francisco Bay Area Automotive Photographer
To my shame I don't know what model, or whether it's the standard V6 or a hybrid. Easy to see the progression in styling to my 3rd generation RX.
"Its low muscular stance and race-bred lines make the RC F impossible to ignore. And why would you want to miss this stunning 2+2 coupé? The RC F is engineered to provoke a potent physical response in drivers who insist on uncompromising high-performance and unreserved refinement..."
Source: Lexus
Photographed in Dublin, Ireland.
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Toyota Motor Company launched their luxury car brand 'Lexus' in 1989. They formed a separate sales channel to deliver the kind of sales and service experience to impress the most particular of customers.
Their first car, the XF10 LS400 launched that year was a further testimony to the dedicated focus of the team in delivering excellence. The basic specification was impressive enough - 4.0 L V8 DOHC TwinCam, producing 190 kW. The magic was in the attention to detail of every part and function. The car was near silent, smooth and refined. Everything worked perfectly, consistently and with finesse.
Their were many early critics of both the brand experiment and the car. When the vehicle was disassembled by competitors, they found exactly what was stated - near perfect execution of every detail.
Further models were added to the lineup over time - each with the same ethos, if not the near perfection of the top-line LS. The 'experiment' did, however, force all other competitors to lift their game.
Nissan followed suit with their own luxury brand 'Infiniti', Honda with 'Acura' and Mazda was to follow with 'Amati' - the Asian financial recession arrived before that plan could be executed.
Lexus was by far the most successful, and still sets quality benchmarks for its products. This can be seen in the US JD Power quality surveys.
2019, Vancouver International Auto Show, Vancouver, British Columbia, Canada.
For my video; youtu.be/03qK92_Kb4c