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Spam Ideas - Shelf Life has seen a lot of unlikely recipes from Hormel over the years, but Spam patio dip has to be the ultimate in yucky barminess. Our first reaction: it's really, really pink. Our second reaction: can Spamsicles be far behind?
Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. Here the TOC is spread across a Page 2-3 spread which amplifies the week's top inside stories as well.
For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine
Fortune // Dec. 3, 2012
Icons by L-Dopa. Illustrations by Lara Tomlin. Photograph (Home Depot) by Melissa Golden.
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
IEEE Spectrum // November 2010
I created this scatter-plot/area graph to explain how poorly tech stocks have performed over the past decade, especially compared to the overall market.
I also created an interactive Flash version with clickable values for every data point:
spectrum.ieee.org/static/hightech-companies-are-lowgrade-...
This is a slight reworking of a story about the differences between mass and luxury marketing and how the rules are changing. Always loved it conceptually, but the type just wasn't right. Think it works now.
IEEE Spectrum // March 2009
Lürzer's Archive Special -- 200 Best Illustrators Worldwide 09/10
AMP Excel Award (Silver): Feature Story Design
I designed this feature on silly real-life patents. Illustrator Josh McKible (mckibillo) did an excellent job visualizing a ridiculous patent on "Methods of Exercising a Cat."
Now Taste The Deep Tomato Flavor In Heinz Tomato Soup – This week’s Incredibly Strange Recipes theme is Inside Out, starting with ‘Dilly Burgers’. Interesting concept, but – hmmm – wouldn’t it be wacky if someone ran with that idea and dreamed up reversible hot dogs?
… there must be a sure-fire way that tonight’s dinner can capture that Hawaiian flavour, no matter how unlikely the recipe (stuffing balls?) …
300-page marketing catalog for Flatwire, a Southwire brand featuring highlights from all Flatwire media presence including radio & television spots, print & web articles and awards. Workflow required large amounts of OCR, web archive mining, content tagging and automatic content placement via scripting.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Look What Happens When Whip N Chill Meets Dole Pineapple - It’s the beginning of a new year, and – at last! – the flying saucers have landed. Turns out they’re small but scary. Beware earthlings! These crafty mini-UFOs can whip themselves off the plate and fly upstairs to blend in your bra drawer amazingly quickly.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Business to business wholesale catalog design for Royal Designs, Inc., a manufacture of high-end lamp shades and home decor products.
Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
Big ups go to photographer, Scott A. Miller for his wonderful photographs of the final shuttle launch.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
The Goodness Of Bread Makes Feast Out Of Famine - TCF of Canada Ltd. - We’re nostalgic for the touchingly ancient concepts in this ad: “creamed eggs” “transparent cellulose film” and especially “your reputation as a hostess”. Also, it seems that in the old days unexpected guests could be served a loaf of bread and a can of beans.