Kraft again, with another kind of purgatory. We don’t know about you, but gimmicky ads like this – hey everyone! a quiz! – not only strike us as condescending (because they’re necessarily dumbed down) but faintly pathetic (because only a sad sack would actually sit down and complete this). So the entire concept is a creepy pain in the - .

Editorial design for iDriver magazine, a custom publication tailored for auto dealers. For more information contact Ready Media Pro (www.readymediapro.com)

My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:

ronreason.com/designwithreason/2010/11/19/a-toc-alternati...

Catalog design for a high-end real estate leasing company / concierge service.

Gold Seal Salmon Around the World In 80 seconds - Shelf Life is interested in the Salmon alla Parmigiana: “Mamma mia, it was never like this in Napoli”. Too true.

Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine

Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine

Fruit Cocktail From California – Fruit Cocktail Hot! Call us scaredy cats, but we’re a little apprehensive about that pan of bubbling fruit cocktail. Butterfingers Shelf Life might drop it, or spill it. Here’s what’s freaking us out: we would have to explain to the emergency room physician that we had an accident with hot fruit cocktail, and that would be weird.

Bisquick New!! Plantation Biscuits - Speaking of stuff that isn’t pretty any more, some ad language has deservedly gone with the wind. In 2011, no one would dream of suggesting a concept like ‘Plantation Biscuits’. Guess there weren’t too many black folks on Madison Avenue back then.

Editorial/magazine redesign for Designer Quilts (former Designers' Quarters) magazine, a fabric showcase magazine for quilting enthusiasts

Cover package for our annual arts issue. This shot was concieved as an alternate cover option. Obviously recreating the famous Dali portrait; Kim was such an awesome sport to do this!

The team included:

photographer: James Gibson

model: Kimberly Leemans

makeup/styling: Lyndy Speidel/Sudio 101

photoshop: Josh Clark

Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.

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Cover image is typically a local image of various families or family activities. Our goal was to redesign the logo and create a simple cover design which can house the busy cover artwork and logos of organizations endorsed by Army Family 101.

Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.

Opening spread for a story about this man's personal experiences at 3 mile island during the crisis.

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Consumer, direct-to-mail catalog design for Quartermaster, a tactical gear supplier.

IEEE Spectrum // August 2010

An eight-page feature on the future of nuclear power plants. We worked with Jeong Suh at Bryan Christie Design to create eight infographics of possible reactor designs, and I worked with editors in organizing and designing the report under three main categories.

Fortune // Oct. 6, 2014

SPD Merit Award, Photo Spread (Pub 50)

Photograph by Sam Kaplan. Flag by Ariana Salvato.

Layout: Jason Jones

Photo: Norma Lopez Molina

When Shelf Life was young, we dreamed of a job in the cosmetics industry: conjuring up names for lipsticks and nail polishes. Now we’re older and wiser, with a new ambition: christening sandwiches made of lunch meat. For example, check out the bologna-and-pineapple combo, the ‘Aloha’. Pardon our ego, but we could have thought of that!

See Image Loops on the Eye blog.

Editorial design for Designer Dream Homes Magazine, a DDP publication.

Editorial design, magazine design, magazine, designer dream homes, dpp, dpp publishing, Kathleen nalley,

My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. Here the TOC is spread across a Page 2-3 spread which amplifies the week's top inside stories as well.

For a blog post that explains this in further detail, visit:

ronreason.com/designwithreason/2010/11/19/a-toc-alternati...

Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine

Editorial Design for Designer Dream Homes Presents Designer's Best-Selling Home Plans Magazine

Consumer, direct-to-mail catalog design for Quartermaster, a tactical gear supplier.

Pietari Posti, Istanbul Autumn/Winter 2011/12 issue (October 2011 – March 2012)

From:

21 > 26 November 2011

SHOP Magazine Cover Illustrations

Kemistry Gallery

43 Charlotte Road

London EC2A 3PD

kemistrygallery.co.uk

For more exhibitions see the events page on the Eye blog: blog.eyemagazine.com/?page_id=158

Illustration by Elizabeth Sanchez / www.flickr.com/photos/bellefillette/5374704549/in/photost...

Stokely’s – Finest Way To Lend A Fiesta Air - Ah, bygone America. Shelf Life can only marvel at trusting, untraveled Americans of the 1940s, who apparently believed that Mexican-style food could be achieved with a teaspoon of chili powder and some chopped pimiento. Such innocence, muchachos!

IEEE Spectrum // November 2010

I created this scatter-plot/area graph to explain how poorly tech stocks have performed over the past decade, especially compared to the overall market.

I also created an interactive Flash version with clickable values for every data point:

spectrum.ieee.org/static/hightech-companies-are-lowgrade-...

What A Spread You Can Make From Bread – Let Your Baker Be Your Menu Maker - We’ll have that meal on a bun on the left – the Bulging Potato Salad Burger – that is, if those tower sandwiches don’t poke our eyes out first.

300-page marketing catalog for Flatwire, a Southwire brand featuring highlights from all Flatwire media presence including radio & television spots, print & web articles and awards. Workflow required large amounts of OCR, web archive mining, content tagging and automatic content placement via scripting.

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.

Fun collaboration with the talented Mr. Chris Spinner.

Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine

Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.