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This week’s theme: special dishes for Valentine’s Day. Starting with ‘Banana Roly Poly’ – for Shelf Life, nothing whispers ‘romance’ like a ham and banana torpedo covered in Kraft dressing. Top that, Fifty Shades Of Gray!
Let’s Eat Lively – Drink 7 Up With “Bar B Q Chicken” - Sometimes Shelf Life is awed by the human spirit, by mankind’s willingness to carry on in the face of disaster. Take the 7 Up ad people, for example. Even though someone had a gory accident right in front of the camera, the marketing boys behaved professionally and displayed the bottle anyway. Bless you, 7 Up.
Fortune // Dec. 26, 2011
SPD Merit Award, Magazine of the Year (Pub 47)
Illustration by Sean McCabe; Ornaments by Julie Teninbaum
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
Weetabix: Carnival Queen - We’ve read this recipe several times, and we’re still not sure if we like the sound of this weird mash-up. Also – is it us, or has Mrs. Crisp been at the sherry?
Kraft again, with another kind of purgatory. We don’t know about you, but gimmicky ads like this – hey everyone! a quiz! – not only strike us as condescending (because they’re necessarily dumbed down) but faintly pathetic (because only a sad sack would actually sit down and complete this). So the entire concept is a creepy pain in the - .
Editorial design for iDriver magazine, a custom publication tailored for auto dealers. For more information contact Ready Media Pro (www.readymediapro.com)
Editorial design for iDriver magazine, a custom publication tailored for auto dealers. For more information contact Ready Media Pro (www.readymediapro.com)
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. Here the TOC is spread across a Page 2-3 spread which amplifies the week's top inside stories as well.
For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Editorial design for iDriver magazine, a custom publication tailored for auto dealers. For more information contact Ready Media Pro (www.readymediapro.com)
Fleischmann’s Yeast Potato Buns - A lot more dull, but just as scary. Call us crazy, but in that picture with the bowl – is the dough swallowing that woman’s hand?
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine.
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Miracle Whip Peach Salad - Surprise them! the ad for Miracle Whip Peach Salad suggests. No worries there – we really are surprised by this giant blob of cream cheese, ersatz mayo, and peach slices, featuring the “lively flavour of boiled dressing”. We’d like to stay and sample some mouthful o’ mound but we have to run away now.
Opening spread for a story about this man's personal experiences at 3 mile island during the crisis.
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Niblets Italiano Green Giant - Ah, the real taste of Italy, achieved with a few slices of red onion.
Seagram’s Golden Gin: Great Tonic For Tired Fishermen - A very rare Mad Men-era recipe for men – interesting that the whole thing unfolds in pictures, and that the product is gin.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
Bob Hope’s Favourite Peach Upside Down Cake - The cake looks good – hope ‘Fancy Pants’ was a hit for Bob. Who now remembers the ski-nosed comedian – or Betty Crocker’s ‘Partycake Mix’?
Editorial design for iDriver magazine, a custom publication tailored for auto dealers. For more information contact Ready Media Pro (www.readymediapro.com)
Gold Seal Salmon Around the World In 80 seconds - Shelf Life is interested in the Salmon alla Parmigiana: “Mamma mia, it was never like this in Napoli”. Too true.
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...