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My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Now Taste The Deep Tomato Flavor In Heinz Tomato Soup – This week’s Incredibly Strange Recipes theme is Inside Out, starting with ‘Dilly Burgers’. Interesting concept, but – hmmm – wouldn’t it be wacky if someone ran with that idea and dreamed up reversible hot dogs?
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation. Working with REALLY tight spaces...
Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.
Business to business wholesale catalog design for Royal Designs, Inc., a manufacture of high-end lamp shades and home decor products.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
IEEE Spectrum // February 2010.
A simple table design on how the cost of sequencing a genome is getting lower and lower. You could do a basic line chart of the same thing, but I wanted the numbers to catch your eye and scale smaller and smaller as you go down the list. The DNA image is from iStock.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
Big ups go to photographer, Scott A. Miller for his wonderful photographs of the final shuttle launch.
Look What Happens When Whip N Chill Meets Dole Pineapple - It’s the beginning of a new year, and – at last! – the flying saucers have landed. Turns out they’re small but scary. Beware earthlings! These crafty mini-UFOs can whip themselves off the plate and fly upstairs to blend in your bra drawer amazingly quickly.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Power of the mind: The idea called for a "Douglas Fraser meets the Black Panthers" inspired image. With no budget, to call the master himself, we produced this somewhat ham-fisted approximation. While a poor substitute for the real thing, it works well enough for our small publication.
Fortune // Oct. 7, 2013
Illustrations by Patrick Vale. Icon by Luke Shuman. Part of a gatefold book excerpt about young business stars.