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Stokely’s – Finest Way To Lend A Fiesta Air - Ah, bygone America. Shelf Life can only marvel at trusting, untraveled Americans of the 1940s, who apparently believed that Mexican-style food could be achieved with a teaspoon of chili powder and some chopped pimiento. Such innocence, muchachos!
IEEE Spectrum // November 2010
I created this scatter-plot/area graph to explain how poorly tech stocks have performed over the past decade, especially compared to the overall market.
I also created an interactive Flash version with clickable values for every data point:
spectrum.ieee.org/static/hightech-companies-are-lowgrade-...
What A Spread You Can Make From Bread – Let Your Baker Be Your Menu Maker - We’ll have that meal on a bun on the left – the Bulging Potato Salad Burger – that is, if those tower sandwiches don’t poke our eyes out first.
300-page marketing catalog for Flatwire, a Southwire brand featuring highlights from all Flatwire media presence including radio & television spots, print & web articles and awards. Workflow required large amounts of OCR, web archive mining, content tagging and automatic content placement via scripting.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Kraft Velveeta Cheddar Cheese - This is another example of those carefully wrought ads from the 1940s that used illustration instead of photography. The words are also relics from a bygone age; the copy is genteel, a little breathless, very crafted. To our eyes, pre-Boomer ads always read like little short stories.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Spam Ideas - Shelf Life has seen a lot of unlikely recipes from Hormel over the years, but Spam patio dip has to be the ultimate in yucky barminess. Our first reaction: it's really, really pink. Our second reaction: can Spamsicles be far behind?
Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation. Working with REALLY tight spaces...
Fortune // Dec. 3, 2012
Icons by L-Dopa. Illustrations by Lara Tomlin. Photograph (Home Depot) by Melissa Golden.
This is a slight reworking of a story about the differences between mass and luxury marketing and how the rules are changing. Always loved it conceptually, but the type just wasn't right. Think it works now.
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...