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Kraft Velveeta Cheddar Cheese - This is another example of those carefully wrought ads from the 1940s that used illustration instead of photography. The words are also relics from a bygone age; the copy is genteel, a little breathless, very crafted. To our eyes, pre-Boomer ads always read like little short stories.
300-page marketing catalog for Flatwire, a Southwire brand featuring highlights from all Flatwire media presence including radio & television spots, print & web articles and awards. Workflow required large amounts of OCR, web archive mining, content tagging and automatic content placement via scripting.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.
Spam Ideas - Shelf Life has seen a lot of unlikely recipes from Hormel over the years, but Spam patio dip has to be the ultimate in yucky barminess. Our first reaction: it's really, really pink. Our second reaction: can Spamsicles be far behind?
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Now Taste The Deep Tomato Flavor In Heinz Tomato Soup – This week’s Incredibly Strange Recipes theme is Inside Out, starting with ‘Dilly Burgers’. Interesting concept, but – hmmm – wouldn’t it be wacky if someone ran with that idea and dreamed up reversible hot dogs?
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
Editorial design for PileBuck magazine, the international pile drivers' deep foundations and marine contractor's magazine
Fortune // Oct. 7, 2013
Illustrations by Patrick Vale. Icon by Luke Shuman. Part of a gatefold book excerpt about young business stars.
Had a real blast concepting/directing photography for this feature. Kudos to photographer, Fred Lopez for his fantastic work and to Josh Clark's photoshop skills.
A & P Ann Page Foods: Real Old Fashioned Goodness - ‘Why Sigh For The Past?’ indeed? Shelf Life sighs with relief when we realize we won’t have to eat the ‘Fruit Cream Treat’, which is mostly vanilla pudding and raspberry jam.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation. Working with REALLY tight spaces...
This is a slight reworking of a story about the differences between mass and luxury marketing and how the rules are changing. Always loved it conceptually, but the type just wasn't right. Think it works now.
My redesign client, Advertising Age, has evolved its Table of Contents strategy dramatically over the past decade, to keep up with the changing promotional needs of the print edition as well as collateral brands. For a blog post that explains this in further detail, visit:
ronreason.com/designwithreason/2010/11/19/a-toc-alternati...
Swift’s Premium Prem, Lunch Tongue, Ham - Judging from this ad, ‘Premium Lunch Tongue’ was popular in 1962. Fifty years later, does anyone think: ‘Gee, it’s lunch time, I’d love some pink sliced cow lickers’?