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We lament the passing of Casino salad dressing – Kraft phased it out long ago, before Shelf Life could try its’ gay and spicy’ ‘flavour sparkle’. Come to think of it, we’re not up to date on Kraft dressings in general. Take Catalina dressing – does it still exist? Why?
Magazine Design, Brand Identity, Brand Collateral Brochure, Web Design
MAP Magazine’s readers are affluent, sophisticated consumers with a passion for music, the arts, fashion, cuisine and everything that is design. They also enjoy the finer things in life. MAP is the ideal platform to promote your business and reach your target audience.
MAP magazine differentiates itself with an innovative, unique graphic design and a flair for the artistic. MAP is a refreshing new publication with the perfect blend of art, music, design and luxury; brought together in a cool and classy way.
Logo, Brand, Identity, Editorial, Print, Layout, Miami
Magazine design in Malaga.
Magazine: Modern Design magazine, september 2008.
Designer: Rolando S. Bouza.
email: rolando.bouza@gmail.com
website: www.behance.net/bouza
Hunt’s Tomato Sauce - Fire the food stylist! - Because Spam-like slices could do without a bloody-red close up …
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Magazine Design for The Exchange Magazine. The magazine of the College of Business & Behavioral Science at Clemson University.
'Over the Points' was a small quarterly magazine issued by the pre-nationalisation Southern Railway of England and handed out to holders of first class season tickets. It is of exemplary production, set and printed at the Curwen Press, who at the time were amongst the foremost printers around, and the look and feel of the periodical oozes Curwen's attention to detail. The vast majority of the line illustrations were undertaken by Victor Reinganum, in a very abstract style, typical of his work.
This is one of three cover styles that were used over the years.
Editorial Design (magazine design) for Army Family 101 magazine, the family magazine of Fort Campbell, home of the 101st Airborne.
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Edit to ad ratio is extremely high. Our goal was to organize editorial content in such a way that readers can to find content within the text heavy publication.
Magazine Design for The Exchange Magazine. The magazine of the College of Business & Behavioral Science at Clemson University.
Shelf Life is nostalgic for the days when the combination of Cheez Whiz and celery added up to something new and exciting. When ad copy breathlessly suggested: ‘Fill celery with Cheez Whiz. And eat!’ Ah, the classics – on the great calendar of food advertising, they date from a million years ago.
Magazine Design for The Exchange Magazine. The magazine of the College of Business & Behavioral Science at Clemson University.
The imposed restriction of HAVING to use a cover model has sent me to some strange places graphically.
:: Comments and/or criticism is welcomed ::
Borden’s Fine Cheese: What Do You Know! Eggs Chateau! - A young man’s fancy turns to - ‘Liederkranz’? Look out girls, it’s a ‘lusty cheese’.
Editorial design for Designer Dream Homes Magazine, a DDP publication.
Editorial design, magazine design, magazine, designer dream homes, dpp, dpp publishing, Kathleen nalley,
Editorial/magazine redesign for Army Family 101 magazine, the family magazine for Fort Campbell, the home of the 101st airborne
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Primary Dilemmas and Solutions:
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DILEMMA: Old design reflects neither army nor family.
SOLUTION: Create a design that speaks to both army servicemen "AND" their family members via color palettes, type palettes, element palettes and improved editorial content organization.
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DILEMMA: Current uniform color theme causes content to run together and does not reflect the military, patriotism or family living.
SOLUTION: Create a color palette based on common army and patriotic colors and give colors a purpose throughout the publication, theme sections, etc. (i.e. give the family and brat life sections a warmer touch while maintaining an army gray as the base).
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DILEMMA: Content runs together and is lost through uniform design coupled with no content organization.
SOLUTION: Separate like content into departments and create a feature well. Create separate color themes for each section.
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DILEMMA: Old type palette does not speak to proper audience and does not complement the content.
SOLUTION: Create a base type palette that improves legibility, content organization and speaks to the proper audiences (both army servicemen and their family members).
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DILEMMA: Old magazine utilizes a flip strategy where the front half of the magazine is "Family Life 101" and when the magazine is flipped over, the second half of the magazine is "Brat Life 101". However, the content in the Brat Life half is not geared towards children. Instead, the content is still geared towards army servicemen with children dependents. This means that both halves of the magazine have the same audience. Also, flip magazines are historically a failed magazine model.
SOLUTION: Create a "Brat Life" section within "Family Life 101" and lose the flip book strategy.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Lipton Onion Soup Mix: Switzerland - This is another 1970s ad that betrays a touch of nervousness about foreign food. Even innocuous cheese dips like fondue were cauldrons of untamed European sensuality. Note the fine print: “Variation: Substitute 2 1/4 cups apple juice for wine and kirsch.”
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Opening spread for a feature story about the opening of the Florida Horse Park. I had this idea which seemed so perfect for them, but we didn't have a budget for an illustrator for this project so I created it at home on my time. The image along with my headline (puny guy) received terrific response.
But that's just half the story.
The Florida Horse Park liked it so much they asked to use the illustration (and the title) for an upcoming event... for free. I suggested they just buy the rights from me and that they should consider it for their actual logo. They cried poor. Because of their relationship to the city and my magazine I granted limited rights to use it (for free) for that event for that year only. The next year I got the same phone call, made the same suggestion and we ended with the same (free) limited usage rights.
Here's where it got interesting.
The next year, I open our local newspaper to see an ad for the upcoming event using a VERY poorly executed variation of my mark — no permission asked! I was already letting them use it for free so WTF?!? Now I'm mad! They claimed ignorance to any wrong doing and didn't want to compensate me so I lawyered up. In the end I got paid. Not enough for the time I spent dealing with the crooks, but enough so they felt it. I learned a valuable copyright too.
:: Comments and/or criticism is welcomed ::