View allAll Photos Tagged MagazineDesign
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Shelf Life is nostalgic for the days when the combination of Cheez Whiz and celery added up to something new and exciting. When ad copy breathlessly suggested: ‘Fill celery with Cheez Whiz. And eat!’ Ah, the classics – on the great calendar of food advertising, they date from a million years ago.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
300-page marketing catalog for Flatwire, a Southwire brand featuring highlights from all Flatwire media presence including radio & television spots, print & web articles and awards. Workflow required large amounts of OCR, web archive mining, content tagging and automatic content placement via scripting.
Great Moments From Kraft – In the 70s, cookies were simple and so were Moms – mothers were supposed to look like airline hostesses. Today, things are more complicated – mothers are supposed to look like attorneys-slash-porn-stars-slash-Swiffer-pitchwomen. And dull ginger crackle cookies wouldn’t make even the last page in Readers Digest.
Opening spread for a feature story about a group of doctors putting medical records online. Exciting stuff, right? Really felt a need to inject some drama into this snoozer so my approach was not to focus on the new, but to play on the fear of change and new things. Worked with Djamel E. Ramoul to create this dramatic (Platon inspired) portrait. We made these docs look like rockstars! This is one of the longest headlines I've ever written. Necessary to show the type whole and shredded.
:: Comments and/or criticism is welcomed ::
Look What You Can Do With Hot Cling Peaches, - Ketchup and mustard spooned in peach halves – wish we’d thought of that. But not actually eaten it. And about the burger idea; if the peaches aren’t actually in the hamburger, aren’t they kind of arbitrary?
We lament the passing of Casino salad dressing – Kraft phased it out long ago, before Shelf Life could try its’ gay and spicy’ ‘flavour sparkle’. Come to think of it, we’re not up to date on Kraft dressings in general. Take Catalina dressing – does it still exist? Why?
Shredded Ralston: All This And Breakfast Too - Who knew that Ralston Purina once made human food – including snacks and candy made from Shreddie-like cereal bits? Too bad Shredded Ralston failed to catch on – cynics would say that dogs are easier to please.
The opening spread for a photo driven story about the victims of a devastating local tornado. The headline and type treatment designed to punctuate this powerful image of a recovered photo salvaged from the wreckage showing several tornado victims in happier times juxtaposed. Terrific photography courtesy of Richard Rossetto.
:: Comments and/or criticism is welcomed ::
Libby’s New Fix-Easy Fall Recipes - Shelf Life treasures this ad for its daffy, sincere efforts to sex up baked beans. We’re especially interested in the first dish, ‘Beans Franks Feast’ (recipe from Mary Hale Martin, noted Ideal Cartoon Homemaker Head), which features bunless hot dogs floating on top of a casserole, with more loaded weiners buried inside. So much to love!
Cover package for our annual arts issue. Kim is such a rockstar!
The team included:
photographer: James Gibson
model: Kimberly Leemans
makeup/styling: Lyndy Speidel/Sudio 101
photoshop: Josh Clark
Philadelphia Cream Cheese and Kraft Marshmallows: Delight Fantastic -
Right - now for the tricky part. We’ve made the ‘Delight Fantastic’ recipe; the next step is to balance the plate on these balloons. Okay … we’ve secured the balloons … now we’re setting the plate down …viola! Come and get … noooo!
A good example of the whimsical family style, now scarce, where kids and parents mugged like sitcom characters.The recipe seems okay (do people use icing sugar any more?). Check out Dad: Shelf Life will bet anything you’re looking at Judd Hirsch moonlighting between TV roles. Also: has he got a boner?
Bakers Chocolate - We love this ad. If we were eight years old in April 1962, we would totally run around and play Musical Chairs and gorge on pink icing and knock ourselves out on party fun. Later, while Mom cleaned up, we would thank our lucky stars that we had a happy celebration and that we weren’t one of the “temporarily tearstained”.
Minute Rice & Star Kist Tuna: Captain’s Casserole - Hey ladies! Got some cheese, olives, rice, tomatoes, milk, soup, potato chips, onion – heck, the whole kitchen – plus six people to eat this thing? …No?
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.
Collaboration project with illustrator Chairman Ting designing the entire Applied Arts 2011 Advertising & Interactive Awards Annual.
The photo on the cover was from an ad campaign for Crime Stoppers – AD: Yusong Zhang, Copywriter: Daniel Bonder campaign done by DDB.
Issue: Vol. 26, No. 4 - October 2011
Client: Applied Arts Magazine
Designer: Jeff Harrison
Account Services: Ailsa Brown, Cameron Walker
Creative Directors: Jeff Harrison, Ian Grais, Rob Tarry
Copywriters: Rob Tarry, Bob Simpson
Illustrator: Chairman Ting
Print Producer: Kerry Bhangu
Production Artist: Jonathan Cesar
Wesson Oil Takes The Smoke Out Of Frying - This recipe calls for corn, pancake mix, an inch of oil, and lots of maple syrup. It should also call for a free Jenny Craig introductory offer.
Opening spread for a story behind a local high school pitcher being scouted by the major leagues. A hard personal history and his number are graphically tied together for emphasis.
Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation
Fleischmann’s Yeast: How Not To Be Taken For Granted - OMG! Why is that lady’s face floating in an unnatural, disembodied way? Shelf Life suspects that she exhausted herself so much preparing the recipe that her head popped off. Interestingly, her husband hasn’t noticed.