View allAll Photos Tagged MagazineDesign
Sucaryl - From 1956, an excellent example of the role science used to play in advertising. To sell this novel notion of a low calorie sweetener, the ads adopted the tone of a technician, discussing diets in a sober, serious tone, and using austere illustrations, like something out of a lab report. The idea was to convey trust, to help people accept this modern artificial sugar the same way they would welcome a new isotope or jet engine. These days, consumers are less trusting, but the sweetener industry marches on.
Yikes! Could there be any more oil in this picture? These encrusted items must have seemed like a good idea at the time; today they would frighten the horses. Note the slogan at top: ‘Let Mazola Do The Crisping’. Sure – of your vital organs.
Opening DPS of the 'from cow to glass' feature in my magazine. I think white space is probably one of the most important things in graphic design today. I try to exploit this throughout the designs of the mag.
IEEE Spectrum // November 2009
Feature design about comparing biofuels versus solar panels in the future energy economy. Dan Saelinger photographed the lead art, while Josh McKible illustrated models of various energy mixes on the interior.
IEEE Spectrum // April 2009
This was a challenge to illustrate the computing power of video game consoles and graphic cards compared to traditional supercomputers. After a few initial, more complicated ideas were scrapped, we settled on this simplified, clearer solution.