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Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation

Editorial design for iDriver magazine, a custom publication tailored for auto dealers. For more information contact Ready Media Pro (www.readymediapro.com)

Why is this ad illustrated with a line drawing and not photos? We know why - because someone saw the grim photographic reality of these recipes, panicked, and resorted to a cover-up. The truth is out there.

 

Kitchen Craft Baking Mix – Why Not Strawberry Shortcake for Breakfast? - There’s a short answer to this question, and a long answer. The brief reply is: Because Strawberry Shortcake Is Fattening At Any Time Of Day. The longer answer is: If The Shortcake Had Only One Layer We Might Actually Go For It, Which Is Scary.

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation.

Heinz Vinegar: Toss That Salad - Shelf Life was prepared to snicker at the likes of ‘Ketchup Dressing’ until we realized that, in their own way, these recipes convey the fundamentals of oil and vinegar dressings. Today, Salad Dressing 101 (and white vinegar) has disappeared from domestic advertising. But Shelf Life can and will snicker at this bizarre selling point: ‘Uniform In Strength’?!

Fortune / August 12, 2013

 

Photograph by Bruce Weber. Typography by Craig Ward.

It’s A Case Of Love At First Bite! Armour Star Meats - Pardon us, madam - on the ‘spread your own sandwiches’ tray, which one is the Deviled Tongue? Or the Liver Spread? The Deviled Ham? Lovely. We’ll have a tomato slice.

 

Heinz Vinegars – Help Yourself To A Prettier Figure - Girls!! It’s here - the dieting solution of our dreams!! Any woman can follow this easy plan. Simply (a) use plenty of Heinz vinegars in salads, and (b) apply false eyelashes and pose. Alright! Let’s do this.

 

The opening spread for a feature story about the negative impact plastic has on the environment. I love this mostly because it's my homage to the crying Indian commercials about pollution. Retouching props go out to Tymn Armstrong. Great job!

 

:: Comments and/or criticism is welcomed ::

Consumer, direct-to-mail catalog design for Quartermaster, a tactical gear supplier.

Kraft Miniature Marshmallows - Marshmallows Make Meringues! - Cupcakes topped with marmalade and miniature marshmallows? This recipe works perfectly in our era of over-the-top cupcakes – if you can find the teensy marshmallows.

 

Opening spread for a story about the C.S.I. division of our local police force.

Story about an organization developing tech designed to work with/compensate for people's physical disabilities.

Armour’s Treet: Lady, It’s Wonderful - We hate to admit it, but we’re not up on spiced peaches. They must be important - where would Cheese Treets be without them?

 

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation

French’s Mustard - Fire the food stylist! - Because the closer meat gets, the better it should look …

 

Editorial design for Golf Georgia magazine, the official publication for the Georgia State Golf Foundation

Fortune // Nov. 17, 2014

 

Photograph by Wesley Mann; Lettering by Craig Ward

Oh Mamma Mia! Hunt’s Tomato Paste - Shelf Life is willing to bet that this woman also got employment posing as a Jewish mom.

Marvellous Tasting Marshmallow Choc Pie - The chocolate pie looks reasonable enough, but – are we missing something? Where does the chewing gum fit in? Maybe you eat the pie, then chew the gum. Or vice versa. Brain freeze!

 

Editorial design for Designer Dream Homes Magazine, a DDP publication.

 

Editorial design, magazine design, magazine, designer dream homes, dpp, dpp publishing, Kathleen nalley,

Fortune // Oct. 27, 2014

 

Illustration by Alex Williamson

Editorial design for The Exchange. The magazine for the College of Business & Behavioral Science at Clemson University.

 

(designed by Peter Loomis and Joshua Thomas)

Robin Hood Flour Savoury Bacon-Cheese Pie - Ah, the passage of time. Check out the archaeology of this Robin Hood flour ad – it’s plain that Chatelaine readers of 1960 were unfamiliar with quiche. Love that helpful note: ‘pronounced “Keesh Lorrayne”’. Bonn Appiteet!

 

Consumer, direct-to-mail catalog design for Quartermaster, a tactical gear supplier.

Editorial design for The Exchange. The magazine for the College of Business & Behavioral Science at Clemson University.

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