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The five phases of the Content Lifecycle help to establish a systematic approach to content that supports changes in business goals or user needs.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
This Venn diagram is useful for visualizing the tasks of front-end and back-end content strategists, showing where they are different and where they overlap.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
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021915 Slow Food Media Team Dinner Meeting HERO
1710
HTML5 APIs Will Change the Web… And Your Designs
Jen Simmons, Designer
For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. It’s radical stuff that will redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.
Colleen explains how Summer's Eve misapplied the principal of identification to their content. The result? Accusations of stereotyping.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Content is something you have to do. So, activities helped participants ease into content work. And games like Lingo Bingo kept the learning going in a fun way.
Here's one way to document a growth mitigation strategy for your practice, using T-shirt sizing--an Agile metric used for estimating and planning--to represent phases of work, complexity, and scope of work.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Agency-based practices can adopt this sample format for clients as a way to help map activities to maintain the core strategy or as a value-added service.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Here's one way to document a growth mitigation strategy for your practice, using T-shirt sizing--an Agile metric used for estimating and planning--to represent phases of work, complexity, and scope of work.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Kyle Freund of Germany was kind enough to say he was a fan of Clout. He also caught me with not one but two glasses of wine at CS Forum's final reception. ;-)
The content strategy team at Intuit grew from zero to five team members over two years. Adding more members helped them meet demand for the team's expertise as they multiplied partner teams, business units, and as the requests for content strategy work continued to increase--all measurable indicators of the team's success.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...