Photo from Dallas Content Strategy (CS) meeting . For additional photos from the event see: DallasCS Flickr photo set July 2012.

Picture by Grant Wickes principal of Wickpoint Management Services and VP Businss Development Wasp Barcode Technologies.

Photo (cc). If using photo, please credit: Photo courtesy Grant Wickes.

In picture:

#csdallas

Colleen explains why a blog post at Centers for Disease Control and Prevention was so effective.

Conal Byrne explains the brand and business value of content strategy to CHI*Atlanta.

If you're not planning out your work, you're planning to fail.

What can I really say about [Colleen Wainwright](http://communicatrix.com)? She's sassy, funny and insightful. And, the strange circuitous trip she's taken to arrive on the scene as a content strategist and speaker made this an easy interview to have. Our careers have been scarily similar at various points, and overall I think she's one of my [karass](http://en.wikipedia.org/wiki/Bokononism).

Come hear tales of dancing bears around cereal, commercial acting, content strategy, Battledecks and the awesome feeling one gets when seeing someone's "lights go on."

And, yes, apparently I find lots of things *interesting.* An awful linguistic tic that I'm working to squash.

## Show Notes: ##

- [Peter Principle](http://en.wikipedia.org/wiki/Peter_Principle)

- [Fowler Toyota - Chainsaw Murderer](http://www.youtube.com/watch?v=lc5IkkXyupY)

- [WTF With Marc Maron](http://wtfpod.com)

Watch this video on Vimeo. Video created by Jeremy Fuksa.

Schmich created this visual to show the difference between content

design and content strategy, and to foster alignment and understanding

among stakeholders and other cross-functional teammates at Intuit.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

The first draft of the Content Strategy Community of Practice Charter included agreed-upon definitions of what content strategy is, the value of the CoP to the company and clients, and a list of practice functions.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

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021915 Slow Food Media Team Dinner Meeting HERO

1710

The original Content Strategy Quad, created by Kristina Halvorson, helps visualize the phases of content strategy work.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

Colleen explains how Summer's Eve misapplied the principal of identification to their content. The result? Accusations of stereotyping.

Content is something you have to do. So, activities helped participants ease into content work. And games like Lingo Bingo kept the learning going in a fun way.