ContentStrategy photos on Flickr

What can I really say about [Colleen Wainwright](http://communicatrix.com)? She's sassy, funny and insightful. And, the strange circuitous trip she's taken to arrive on the scene as a content strategist and speaker made this an easy interview to have. Our careers have been scarily similar at various points, and overall I think she's one of my [karass](http://en.wikipedia.org/wiki/Bokononism).

Come hear tales of dancing bears around cereal, commercial acting, content strategy, Battledecks and the awesome feeling one gets when seeing someone's "lights go on."

And, yes, apparently I find lots of things *interesting.* An awful linguistic tic that I'm working to squash.

## Show Notes: ##

- [Peter Principle](http://en.wikipedia.org/wiki/Peter_Principle)

- [Fowler Toyota - Chainsaw Murderer](http://www.youtube.com/watch?v=lc5IkkXyupY)

- [WTF With Marc Maron](http://wtfpod.com)

Watch this video on Vimeo. Video created by Jeremy Fuksa.

Examples Galore by Colleen Jones

Making your content influential involves many abstract concepts. This workshop brought them to life with examples.

FSS014: Figure 2.2c by Rosenfeld Media

The first draft of the Content Strategy Community of Practice Charter included agreed-upon definitions of what content strategy is, the value of the CoP to the company and clients, and a list of practice functions.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

Confab Higher Ed 2017 by Confab

Morning - view from Edgewater Hotel, Seattle, WA by Jeffrey Zeldman

Chatting with one of our sponsors, Shopify by Confab

To the Moon! by Confab

DallasCS July 2012 Photo 008 by Grant Wickes by Grant Wickes

Photo from Dallas Content Strategy (CS) meeting . For additional photos from the event see: DallasCS Flickr photo set July 2012.

Picture by Grant Wickes principal of Wickpoint Management Services and VP Businss Development Wasp Barcode Technologies.

Photo (cc). If using photo, please credit: Photo courtesy Grant Wickes.

In picture:

#csdallas

Aaron Rester by Confab

Confab Higher Ed 2017 by Confab

Examples of Influential Content by Colleen Jones

Colleen explains why a blog post at Centers for Disease Control and Prevention was so effective.

Lisa Eichel by Confab

Kristina Halvorson! by Jeffrey Zeldman

Josh Clark on touch - An Event Apart Seattle 2013 by Jeffrey Zeldman

#aeasea

FSS047: Figure 8.2 by Rosenfeld Media

Charting a path to sustainable growth starts with tracking the progressive growth stages of content strategy maturity, from no content strategy to infused content strategy.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

AEA staff: Wi-fi Master Ron by Jeffrey Zeldman

Fresh from WWDC.

Josh Clark on touch - An Event Apart Seattle 2013 by Jeffrey Zeldman

#aeasea

An Event Apart Minneapolis 2011 by Jeffrey Zeldman

FSS040: Figure 6.2 by Rosenfeld Media

The five phases of the Content Lifecycle help to establish a systematic approach to content that supports changes in business goals or user needs.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

Susan Fou by Confab

Content Strategy meetup by Katchooo

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