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Schmich created this visual to show the difference between content
design and content strategy, and to foster alignment and understanding
among stakeholders and other cross-functional teammates at Intuit.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
The first draft of the Content Strategy Community of Practice Charter included agreed-upon definitions of what content strategy is, the value of the CoP to the company and clients, and a list of practice functions.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
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021915 Slow Food Media Team Dinner Meeting HERO
1710
The original Content Strategy Quad, created by Kristina Halvorson, helps visualize the phases of content strategy work.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Colleen explains how Summer's Eve misapplied the principal of identification to their content. The result? Accusations of stereotyping.
Content is something you have to do. So, activities helped participants ease into content work. And games like Lingo Bingo kept the learning going in a fun way.
The first draft of the Content Strategy Community of Practice Charter included agreed-upon definitions of what content strategy is, the value of the CoP to the company and clients, and a list of practice functions.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
This simple visual of a process framework uses the sample phases from the previous list as a guide, and it is color coded to represent the discipline or team responsible for the work in each phase.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Kyle Freund of Germany was kind enough to say he was a fan of Clout. He also caught me with not one but two glasses of wine at CS Forum's final reception. ;-)
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
This simple visual of a process framework uses the sample phases from the previous list as a guide, and it is color coded to represent the discipline or team responsible for the work in each phase.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Jakob Nielsen's first of ten heuristics, "Visibility of System Status," focuses on the importance of helping users understand where they are within a system or experience and what the next best action is to take, based on their location.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Using multicolored sticky notes, markers, and a whiteboard can be useful as you begin mapping out content strategy phases and listing sample deliverables that might be included in each phase.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Photo from Dallas Content Strategy (CS) meeting . For additional photos from the event see: DallasCS Flickr photo set July 2012.
Picture by Grant Wickes principal of Wickpoint Management Services and VP Businss Development Wasp Barcode Technologies.
Photo (cc). If using photo, please credit: Photo courtesy Grant Wickes.
In picture:
Photo taken with iPhone 4 with Photojojo 8x lens attached
#csdallas