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On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn.
String is a content creator and strategist from Melbourne Australia and has blown up on LinkedIn video over the last 6 months. String spent a few days with us while visiting Toronto and we got the chance to sit down with her to discuss content creation and how she’s been able to grow her brand on LinkedIn.
String also participated in the first video collaboration with Tara on the Truly Social YouTube channel. How to Build Your Brand Through Video with Linkedin
Where you can subscribe to the podcast: Apple Podcasts Google Play and also available on these podcatchers: Pocket Cast - Stitcher - Breaker - Soundcloud - Overcast - Anchor - iHeartRadio
Make sure to listen until the end to hear String’s and our picks for this week’s Truly Social Heroes.
This week's Truly Social Heroes:
Carlos' choice: Candice and Casey Neistat’s Couple’s Therapy Podcast
Tara's choice: Ryan Reynold’s and the social and content marketing for the Deadpool 2 movie – instagram.com/vancityreynolds
String’s choice: Oddisee – instagram.com/oddisee
Follow Truly Social:
YouTube: youtube.com/tarahunt
Twitter: twitter.com/trulysocial
Website: trulysocial.ca
Your Daily Distraction: trulysoci.al/Newsletter
Finally, you can also follow us on Twitter:
Tara: twitter.com/missrogue
Carlos: twitter.com/carlospache_co
This figure is a slight correction of Figure 3.3 in the book Clout. (Who said a book was ever done?)
This checklist from a Habitat House home build helped a team of volunteer builders stay on task and ensured that no steps in the building process were missed.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Here's one way to document a growth mitigation strategy for your practice, using T-shirt sizing--an Agile metric used for estimating and planning--to represent phases of work, complexity, and scope of work.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Photo from Dallas Content Strategy (CS) meeting . For additional photos from the event see: DallasCS Flickr photo set July 2012.
Picture by Grant Wickes principal of Wickpoint Management Services and VP Businss Development Wasp Barcode Technologies.
Photo (cc). If using photo, please credit: Photo courtesy Grant Wickes.
In picture:
#csdallas
Agency-based practices can adopt this sample format for clients as a way to help map activities to maintain the core strategy or as a value-added service.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
This Venn diagram is useful for visualizing the tasks of front-end and back-end content strategists, showing where they are different and where they overlap.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.
This simple RACI matrix shows how to facilitate and document how the content work gets done when there are content partners from UX and marketing.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Here's one way to document a growth mitigation strategy for your practice, using T-shirt sizing--an Agile metric used for estimating and planning--to represent phases of work, complexity, and scope of work.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Iron Man finally understands content strategy, but he's still a little behind.
Photo © Sean Tubridy
Here's one way to document a growth mitigation strategy for your practice, using T-shirt sizing--an Agile metric used for estimating and planning--to represent phases of work, complexity, and scope of work.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
This example of a RAPID matrix documents how decisions about the content work are made, again in an organization where both UX and marketing may have overlapping roles.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
The four emerging roles in content, according to John Collins, provides another way to visualize the tasks and skillsets that may be included within a content strategy practice or content team.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Much like the core of a building, the components of the practice core work together to help prevent the structure from collapsing.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...