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Combining active listening with curiosity and empathy, ACE instills confidence in leadership and demonstrates how your practice will achieve business goals.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn.

 

String is a content creator and strategist from Melbourne Australia and has blown up on LinkedIn video over the last 6 months. String spent a few days with us while visiting Toronto and we got the chance to sit down with her to discuss content creation and how she’s been able to grow her brand on LinkedIn.

 

String also participated in the first video collaboration with Tara on the Truly Social YouTube channel. How to Build Your Brand Through Video with Linkedin

 

trulysoci.al/TSIPodcastApple

 

Where you can subscribe to the podcast: Apple Podcasts Google Play and also available on these podcatchers: Pocket Cast - Stitcher - Breaker - Soundcloud - Overcast - Anchor - iHeartRadio

 

Make sure to listen until the end to hear String’s and our picks for this week’s Truly Social Heroes.

 

This week's Truly Social Heroes:

 

Carlos' choice: Candice and Casey Neistat’s Couple’s Therapy Podcast

Tara's choice: Ryan Reynold’s and the social and content marketing for the Deadpool 2 movie – instagram.com/vancityreynolds

String’s choice: Oddisee – instagram.com/oddisee

Follow Truly Social:

 

YouTube: youtube.com/tarahunt

Twitter: twitter.com/trulysocial

Website: trulysocial.ca

Your Daily Distraction: trulysoci.al/Newsletter

Finally, you can also follow us on Twitter:

 

Tara: twitter.com/missrogue

Carlos: twitter.com/carlospache_co

When you move through the progressive stages of content strategy understanding, from unconscious incompetence to unconscious competence, it fosters sustainable practice growth.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

This simple RACI matrix shows how to facilitate and document how the content work gets done when there are content partners from UX and marketing.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

🚀 I am excited to present some of the machines and people I captured during a 5 year collaboration with Danneels SBA, a Belgian company specializing in the sale and repair of agricultural equipment and machinery.

 

🎥 I developed a new marketing strategy for Danneels SBA and carried out hundreds of video and photo shoots, captured thousands of professional photos and portraits, and produced and distributed hundreds of pro video reports and commercial interviews to showcase their products, services, and customized advertisements

 

🚜 Find more photo and video content for Danneels SBA and other brands at: benheine.com/fr/services/contenus-videos/

 

✨ Here’s what I bring to my clients:

 

✅ Creative and impactful audiovisual content creation: I produce professional videos, animations, photo reports, and custom designs to highlight your products 💥

 

✅ Marketing strategy: Digital diagnostics, needs analysis, and powerful brand positioning to optimize results and sales. 🎯

 

✅ Community Management: Active management of your social media (Facebook, Instagram, LinkedIn, TikTok, YouTube...) to engage your audience and attract new clients 📱

 

✅ Custom advertising: Optimized ad campaigns to generate leads and maximize conversions 🚀

 

✅ Website and landing page creation: Designing modern, high-performing pages that turn visitors into customers 💻

 

✅ SEO and e-reputation: Boosting online visibility with effective SEO strategies and digital reputation management 🌐

 

🎯 My services are tailored to all budgets to help maximize your growth and reach your goals faster!

 

📧 Ready to boost your business? Contact me now for a custom digital strategy: info@benheine.com

 

🌐 More information about my services: www.benheine.com | www.digitalsuccess.ai

 

Let’s turn your ambitions into success together! 💪🔥

 

Danneels SBA represents major brands like Fendt, Cat, Iseki, McHale, Trioliet, Pottinger, Franquet, Claas, Kuhn, and more. They have showrooms and warehouses in Beaumont, Mettet, and Marche-Lez-Ecaussines, Belgium.

 

Danneels SBA website: www.danneels-sba.be/fr

Facebook: www.facebook.com/Danneels.sba

 

Note: To use high-resolution images, contact info@benheine.com. The images in this collection are compressed and protected by copyright!

 

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Sketchnotes of @zeldman's keynote for An Event Apart DC titled "Content First!".

Content Strategy Camp 2013 in Dieburg

Content Strategy Camp 2013 in Dieburg

This example of a RAPID matrix documents how decisions about the content work are made, again in an organization where both UX and marketing may have overlapping roles.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.

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