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Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Charting a path to sustainable growth starts with tracking the progressive growth stages of content strategy maturity, from no content strategy to infused content strategy.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.

Photo © Sean Tubridy

When you move through the progressive stages of content strategy understanding, from unconscious incompetence to unconscious competence, it fosters sustainable practice growth.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Participants break the ice by sharing the results they want to get from their content.

The five phases of the Content Lifecycle help to establish a systematic approach to content that supports changes in business goals or user needs.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn.

 

String is a content creator and strategist from Melbourne Australia and has blown up on LinkedIn video over the last 6 months. String spent a few days with us while visiting Toronto and we got the chance to sit down with her to discuss content creation and how she’s been able to grow her brand on LinkedIn.

 

String also participated in the first video collaboration with Tara on the Truly Social YouTube channel. How to Build Your Brand Through Video with Linkedin

 

trulysoci.al/TSIPodcastApple

 

Where you can subscribe to the podcast: Apple Podcasts Google Play and also available on these podcatchers: Pocket Cast - Stitcher - Breaker - Soundcloud - Overcast - Anchor - iHeartRadio

 

Make sure to listen until the end to hear String’s and our picks for this week’s Truly Social Heroes.

 

This week's Truly Social Heroes:

 

Carlos' choice: Candice and Casey Neistat’s Couple’s Therapy Podcast

Tara's choice: Ryan Reynold’s and the social and content marketing for the Deadpool 2 movie – instagram.com/vancityreynolds

String’s choice: Oddisee – instagram.com/oddisee

Follow Truly Social:

 

YouTube: youtube.com/tarahunt

Twitter: twitter.com/trulysocial

Website: trulysocial.ca

Your Daily Distraction: trulysoci.al/Newsletter

Finally, you can also follow us on Twitter:

 

Tara: twitter.com/missrogue

Carlos: twitter.com/carlospache_co

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