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Took a walk with my dear old friend Judith this morning—an ex-New Yorker who has lived in Seattle for many years. We met in college in Indiana in a different world and time. It was joyful to see how little Judith has changed, how true to her self she remains.
Using multicolored sticky notes, markers, and a whiteboard can be useful as you begin mapping out content strategy phases and listing sample deliverables that might be included in each phase.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
The first draft of the Content Strategy Community of Practice Charter included agreed-upon definitions of what content strategy is, the value of the CoP to the company and clients, and a list of practice functions.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
After sharing a few words with Content Strategy Ottawa, I answered specific questions from marketers, designers, and content strategists.
Jakob Nielsen's first of ten heuristics, "Visibility of System Status," focuses on the importance of helping users understand where they are within a system or experience and what the next best action is to take, based on their location.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Schmich created this visual to show the difference between content
design and content strategy, and to foster alignment and understanding
among stakeholders and other cross-functional teammates at Intuit.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Now What? Conference is two days of insightful talks and hands-on workshops about how to maintain and improve your website run by Sioux Falls web firm Blend Interactive.
© Dan Thorson Photography
The first draft of the Content Strategy Community of Practice Charter included agreed-upon definitions of what content strategy is, the value of the CoP to the company and clients, and a list of practice functions.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Kristina Halvorson, president of Brain Traffic, offers CHI*Atlanta a sneak peak of her definitions for content strategy, editorial strategy, and more.
This figure is based on Kevin P. Nichols' eight-phased approach that comprises the content strategy project lifecycle.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...