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Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Our process starts rooted deep in research. We dive deep into consumer research to understand market demand. We evolve brands through strategic initiatives then we ideate new product packaging structures and designs to maximize effect and attention in retail environments!
Inspired by the story of Moby Dick I designed this custom bottle and matching label for the fictitious brand “Whalers” rum. The shape of the bottle was inspired by the curved head of a sperm whale as used in the original illustrations in the book from 1851 by Herman Melville. For the label I decided to stay close to the nautical theme but deliberately steered clear of traditional techniques such as engraving or etching. Using a a modern minimalist approach to the illustration combined with high end finishes such as embossing and gold foil give the final product a contemporary and luxurious feel. Especially when the bottle is presented in it’s custom linen covered gift box.
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
Upslope Brewing Company Designed by Anthem Branding www.packiii.com/7759/upslope-brewing-company-designed-by-...
An iconic lager such as Jupiler would be a dream client for any designer. So I started working on a redesign; as a personal project; for the can and bottle label together with a number of promotional items positioning it as a “limited edition” design. I’ve applied my personal style to the packaging and made sure to re-use the iconic elements like the bull and the well known color pallet.