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Inspired by the story of Moby Dick I designed this custom bottle and matching label for the fictitious brand “Whalers” rum. The shape of the bottle was inspired by the curved head of a sperm whale as used in the original illustrations in the book from 1851 by Herman Melville. For the label I decided to stay close to the nautical theme but deliberately steered clear of traditional techniques such as engraving or etching. Using a a modern minimalist approach to the illustration combined with high end finishes such as embossing and gold foil give the final product a contemporary and luxurious feel. Especially when the bottle is presented in it’s custom linen covered gift box.
APRIL 14, 2011 // 14 de abril del 2011 - (Monterrey, México)
I needed this 7-Eleven coffee cup and Starbucks thing for my packaging design assignment.
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Necesitaba este vaso de café del 7-Eleven y la manga de Starbucks para mi proyecto de diseño de empaque.
Simplicity is not only a matter of aesthetic value, it's a moral value too. The absence of unnecessary graphic features as well as using low-impact, non-toxic, sustainably produced or recycled materials, builds a fair relation between these local natural products, humans and nature.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Packagings of the World is a commercial packaging design archive showcasing the best and most interesting creative packaging work worldwide.
Rioja Ysios & Ion Fiz Designed by Supperstudio www.packiii.com/16151/rioja-ysios-ion-fiz-designed-by-sup...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Rioja Ysios & Ion Fiz Designed by Supperstudio www.packiii.com/16151/rioja-ysios-ion-fiz-designed-by-sup...
Rolling paper packaging design inspired by songwriter / rapper / singer Frank Ocean’s LP Channel Orange. The packaging comes in a box set of six, which uses the analog signal as a metaphor for how strong the flavor is.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.