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Packaging Designing by Litmus Branding, India's Advertising Agency. We also offer Logo Design, Brochure Design, Packaging Design, Corporate Identity Design services to clients, across the globe.
A charming little colour booklet issued by the famous jam, jelly and fruit canners of Chivers from their Orchard Factory at Histon, near Cambridge. The booklet contains details of the company, the products and recipes that they can be used in. Many of the plates are reproductions of colour advertisments commissioned over the years by Chivers, several from well known artists and illustrators.
These pages show an advert for the company's table fruit jellies - packaged jelly 'lumps' made with gelatine and fruit juices - and the flavours available; lemon, orange, raspberry, strawberry, pineapple, greengage, vanilla, cherry, blackcurrant, lime and tangerine.
One for the cloacopapyrologists here. "This paper is guaranteed to be Perfectly Pure and Free from all injurious ingredients". Well you can never to be too sure. An almost full packet of the infamous Bronco hard toiler tissue paper as recommended for Water-Closet use and made by the British Patent Perforated Paper Company, based in east London. Bronco, along with Izal, was probably one fo the market leaders in the sales of such sheets of toilet paper rather than the roll of perforated sheets that, as the company name suggests, they also manufactured. The manufacturing of the 'hard paper' version, so detested by so many 'users', was discontinued in 1990. The packaging uses a marvellously old fashioned design with that sort of tartan titling. I haven't counted the remaining sheets but it does look to be 'untouched by human hand'.
Over the years London Transport turned its hands to the manufacturing of many things - some more obvious such as bus stop posts, some less known such as aircraft and components during WW2. However, for many years, the undertaking ran its own extensive Catering services and this included not only staff canteens and the training school that backed the staff therebut also the preperation of foodstuffs.
These took the form of many prepared foods - such as bakery products - that were delivered across the whole LT area on a daily basis from the Food Preperation Centre at Croydon, south London, but also certain raw materials. These included butchery products and items such as these - LT sausages. As may be gathered the fact that these were also available direct to staff for purchase as part of 'home deliveries' and such products also included LT tea and coffee as well as seasonal hampers that included the famous LT Christmas Pudding. This is for the "Farmhouse" sausage made with beef and 'other' meats.
The Centre was closed as part of the contraction of LT in the '70s and '80s. For many years it used, as a logo or brand, the heraldic 'griffin' that London Transport had adopted upon its formation as the London Passenger Transport Board in 1933.
An interesting advert showing the range of brands available via the UK subsidiary of the vast Nestlé company. At the time they were probably best known in the UK for their ranges of milk and cream products including Nestlé's condensed milk, Ideal evaporated milk and sterilised cream - a small tin that for some reason in our Lancastrian household was known as 'blobby cream'!
Also shown are Nestlé's chocolate, that was not as common as market leaders Cadbury's but that I associate with vending machines, and two 'instant' beverages, Ricory and Milo. The former appears to have been part of the then relatively popular chicory and coffee mixtures. The striking omission here is the company's really well-known brand of Nescafé. Also depicted are the range of homogenised baby foods.
A lavish colour advert that appears in the special Christmas issue of Sport and Country Magazine that went under the name of "Holly Leaves". I can discover very little about Crosbie's Pure Food Co Ltd who appeared to be active in the mid-Twentieth century and whose "Nell Gwyn" marmalade was one of their most advertised products. As can be seen from the advert the company, who appear to have been based in the Grimsby and Bradley areas of Lincolnshire as well as having works in Southall, Middlesex, Whitchurch in Hampshire and in Law, Lanarkshire, manufactured a range of preserves, sauces and associated food products.
A jolly little charity shop find - and an easily attached, rustproof brassiere repair outfit that came under the name that was the mark of value - Winfield. Winfield was for many years the own brand labrl of that once bastion of UK High Streets F W Woolworth and indeed, the W stood for Winfield. This little packet, in cellophane wrapping, enabled repairs to be made to the bra but hopefully it wasn't like a bike tube repair kit, to be carried with you in case of the need of a running repair.
Business card for psychologist. It has two parts, inside and outside. Here is the front of the inside part.
From the marvellous German publication Archiv für Buchgewerbe und Gebrauchsgraphik, a long running trade journal looking at book design and commercial art, comes this advertising insert from 1925. It is for the Leipzig printing concern of Berger & Wirth who also had brancesh in Berlin, Barmen, Hamburg, Amsterdam and Budapest. Specialising in offset printing the advert shows the wonderful array of packaging and labelling they produced for the 'Hansi" brand of pralines and chocolates.
Hansi, with the once familiar 'Hansi" mascot, his rucksack and five bars of chocolate seen at the top of the advert, was manufactured by the Rüger company, founded in 1858 by Otto Rüger and based at Lockwitzgrund near Dresden until the company appears to have closed in 1932. The advert itself is wonderfully brilliant with a depth and lustre to the printing that scanning does not wholly pick up.
From a 1930s printers almanac showing examples of colour separation and printing as being used for high quality advertising. This quite lucious illustration is intended to seel the multi-coloured woollen yarns available fromt he famous Bardford concern of Lister's. Lister's originated in silk production but diversified into other fibres especially the locally important wool industry and became known for fine velvets as well as heavier moquettes. The paper label design is lovely with the very '30s image of the modern lady golfer!
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here
A fine showing of the many special boxes and types of shortbread W Crawford's produced for the Christmas market in 1926. This was only part of a vast range - and the catalogie quotes prices for boxes as well as retail 'drums' from which grocers would have sold loose quantities of biscuits as was often the case at this time.
This catalogue for 1929 showing box tops for chocolates and biscuits was issued by the Leeds colour printers George H Harrison & Sons of the Statue Printing Works. It was issued in two formats, for large and small cartons, and contains numerous stock designs that could be overprinted with a brand and retailers name. The colourways and designs are very 1920s 'chocolate box' in style with little of contemporary graphic design! They show very traditional scenes, Christmas and such, as well as charming 1920s 'flappers' along with a smattering of historical and 'Far Eastern" promise and delights! The prices ranged from 55/- per thousand for designs in Section C, through 65/- in Section B and Section A's designs coming in at 75/-.
This shows a lid and front panel design overprinted, as an example, as "Gaiety Chocolates" to show what could be provided at additional cost. The scene is rather 'Arabian Nights".
An advert for the famous brand of belnded whisky, VAT 69, produced by William Sanderson's of Leith in Edinburgh. The belnd was introduced in 1882 and for many years it was sold in this iconic bulbous bottle. The advert appears in a 1930 advertising manual and was the work of the agency T B Browne who had the Sanderson account at the time. In a way it feels curiously "English" but I suspect that was the market it was aimed at.
From a 1930s printers almanac showing examples of colour separation and printing as being used for high quality advertising. This image demonstrated the Vivex Clour Process system as produced via three-colour blocks by Gee & Watson.
The selection still looks delicious! Macfarlane, Lang were origianlly a Glasgow company who had built a large bakery in the est of the city, the Victoria Biscuit Works, and had also expanded as a national brand and opened an additional works in Osterley, west London.
Client: Specacular Aquariums
Brief: To design a leaflet to promote aquatics solutions exhibition
Year: 2004
Web Portfolio: www.dejongedesign.com
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Colour plates showing examples of packaging design that form part of the special issue of Das Plakat from Septermber 1920. This again shows examples of sweet and cigarette packaging and cartons.
The top left is another example of design from the Kunstgewerbeschule in Breslau/School of Applied Arts or Arts & Crafts in Breslau (now the Polish city of Wrocław). Upper right and middle are more examples of packaging for the Berlin based confectionery concern of Sarotti designed by Julius Gipkens. On the lower left and right are packets for the Bären company by Hans Forster of Stuttgart. In the middle is a cigarette packet designed by Prof. Ludwig Hohlwein of München/Munich.
5 panel CD case
Anoushka Shankar is a sitar player and composer in indian classical music. She is the daughter of legendary sitar player Ravi Shankar. My concept based on this project was to bring Indian traditional architecture and vedic scripts, dated back from 5th century BC, into the forefront of the design. The diversity of Indian culture is represented through its architecture. In each panel I wanted to convey a unique indian architectural pattern that expresses a form of melody and rhythm which are the principals of indian classical music
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Business card for psychologist. It has two parts, inside and outside. Outside part has square perforations.
Client: Kultbox Records
Firm: Kent Henderson Design
Role: Creative Direction + Design
Recognition: Communication Arts Design Annual, Print's Regional Design Annual
12" record sleeve for Chicago electronic music group. Muted color, gritty photos, and simple typography were used to graphically emulate the band's thick, static-filled sound.
This catalogue for 1929 showing box tops for chocolates and biscuits was issued by the Leeds colour printers George H Harrison & Sons of the Statue Printing Works. It was issued in two formats, for large and small cartons, and contains numerous stock designs that could be overprinted with a brand and retailers name. The colourways and designs are very 1920s 'chocolate box' in style with little of contemporary graphic design! They show very traditional scenes, Christmas and such, as well as charming 1920s 'flappers' along with a smattering of historical and 'Far Eastern" promise and delights! The prices ranged from 55/- per thousand for designs in Section C, through 65/- in Section B and Section A's designs coming in at 75/-.
The title page is rather old-fashioned in style even for 1929 but is designed to show the technical skill of the company. The Statue Printing Works was situated on Lovett Road, Leeds.
Magnifico! A lovely coloured ad from 1955 very much of its time and using a familiar comic strip format to get the 'story' over - Johnny was SUCH a let down until he turned up with his buttered brazils.
The adver also uses quite a contemporary personality - Edmundo Ros, a Trinidadian-Venezuelan musician, vocalist, arranger and bandleader who made his career in Britain. His Latin American music was highly popular in the day. The sweets, with rather a cheeky take at 'Polo - the mint with the hole' - were made by Navy Sweets, a company that I'm sure was another name for Swizzles Matlow who were also based in New Mills near Stockport and who are still in business making all sorts of fizzy and teeth breaking treats. Founded by the Matlows in London in 1928, they went into a form of partnership to create Swizzles Ltd in 1933 and relocated to Derbyshire in 1940 and ended up staying there.
Moschopolis is the first wine series of the homonym Moscopolis Winery. The brand is based on the premium wine quality matured in barrels, scientific approach of the owners' aged experience and thorough methodology of each production step -from the born of the grape- to the bottling.
Instead of introducing a representational metaphor in the label, we created a wine-self-reference one, a label that carries only wines' internal and essential information. This was achieved by collecting, structuring and organising the most important elements. By introducing a clear typographic system on the label, extroversion has been achieved, which arrives from the decision to include all information available directly to the viewer. The label introduces the wine and the winery, as if the owner is present by himself - without being.
Secondly, methodology was accomplished visually through this system, in a way that verifies the brands' own practice. Thirdly, education, as a way of communicating all the essential elements of this product to the also non familiar to barrel wines audience. Last but not least, considering the marketplace abroad, there is a clear reference to the origin (product of Greece) by including international words routed in greek language, such as Genesis, Aura, Methodology etc.
Part of this orthological approach was to name each label with a number, so as to keep a consistency that is related and actually verified with the nature of the brand’s practices.
All of the above was carefully crafted and printed in two colours with a hot bronze foil working as a stamp of the aged barrel.
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Check the whole project here
Printed by Labelpress
Shooted by M. Tsouloufa & J.Sachpazis
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here