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Changzhi Lee Portfolio Designed by Changzhi Lee www.packiii.com/16286/changzhi-lee-portfolio-designed-by-...
Remove the ribbon and lift the lid and this is what you find inside. The lid has a magnetic enclosure, you know, just in case the form-fitting purple ribbon isn’t doing a good enough job to keep the box closed. On top of the stack of cards is a separate referral card printed with your individual code (for sweet MOOlah [sic]) and an appropriate quote from a film on the reverse side. Here, Catch 22: “It was love at first sight”. My last batch had the more recent classic, “I’m kind of a big deal” from Ron Burgundy/Anchorman.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Packagings of the World is a commercial packaging design archive showcasing the best and most interesting creative packaging work worldwide.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
In Chiba, Japan, there is a wonderful Japanese bathhouse that's entrance is decked out to resemble an old street from the Meiji era in Tokyo. There is a teeny shop cram full of traditional Japanese sweets and that is where I picked these up.
I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
Cécile Dumetier Designed by Cécile Dumetier (Student Work) www.packiii.com/755/cecile-dumetier-designed-by-cacile-du...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Our process starts rooted deep in research. We dive deep into consumer research to understand market demand. We evolve brands through strategic initiatives then we ideate new product packaging structures and designs to maximize effect and attention in retail environments!
Inspired by the story of Moby Dick I designed this custom bottle and matching label for the fictitious brand “Whalers” rum. The shape of the bottle was inspired by the curved head of a sperm whale as used in the original illustrations in the book from 1851 by Herman Melville. For the label I decided to stay close to the nautical theme but deliberately steered clear of traditional techniques such as engraving or etching. Using a a modern minimalist approach to the illustration combined with high end finishes such as embossing and gold foil give the final product a contemporary and luxurious feel. Especially when the bottle is presented in it’s custom linen covered gift box.