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An iconic lager such as Jupiler would be a dream client for any designer. So I started working on a redesign; as a personal project; for the can and bottle label together with a number of promotional items positioning it as a “limited edition” design. I’ve applied my personal style to the packaging and made sure to re-use the iconic elements like the bull and the well known color pallet.
APRIL 14, 2011 // 14 de abril del 2011 - (Monterrey, México)
I needed this 7-Eleven coffee cup and Starbucks thing for my packaging design assignment.
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Necesitaba este vaso de café del 7-Eleven y la manga de Starbucks para mi proyecto de diseño de empaque.
Simplicity is not only a matter of aesthetic value, it's a moral value too. The absence of unnecessary graphic features as well as using low-impact, non-toxic, sustainably produced or recycled materials, builds a fair relation between these local natural products, humans and nature.
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
Waking up in the morning, meeting a friend or reading a book; moments in everybody’s day that just get that little bit better with a nice cup of coffee on the side. Depending on the moment, the people you’re with or your personal taste call for different blends and intensities of brew. That’s why Moka’s coffee blends have different characters assigned to them. Each with it’s own distinct personality like a good listener, an analytic thinker or even a shoulder to cry on.
Through the use of limited angles, line withs and a rigid grid I created a set of particular illustrations depicting the different characters each with it’s own unique personality. These are used, not only on the packaging, but throughout the different promotional items as well. Not just through the use of these characters but with bold colours as well the different flavours are instantly recognisable and the packaging stands out from the competition on the supermarket shelves. Pairing these bright colours with black ensures a premium yet vibrant appearance for both the packaging and all derived promotional materials.