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Brand Identity and Web Site Design for Brownie Mae Company which offers design, branding, marketing, outsourcing and strategy for tangible products, packaging and promotional items. www.BrownieMae.com
Photo: Thomas Ruotsalainen. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
Mekong Red Dragon Rice Designed by Design Positive www.packiii.com/11174/mekong-red-dragon-rice-designed-by-...
Atelier LaDurance Designed by Stormhand www.packiii.com/14673/atelier-ladurance-designed-by-storm...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
The Modern Nose is a wine aroma kit that helps sommeliers and wine enthusiasts learn to recognize different flavors and aromas in wine.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.