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All Seasons Wild Bird Store Designed by Imagehaus www.packiii.com/15174/all-seasons-wild-bird-store-designe...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Matter New Year Gift Designed by Matter Strategic Design www.packiii.com/3376/matter-new-year-gift-designed-by-mat...
Bosco del Grillo Chianti Classico Designed by Eduardo del Fraile www.packiii.com/15539/bosco-del-grillo-chianti-classico-d...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
For this fictional brand of frozen fish products I created a series of stylised illustrations. I’ve later used these in a series of packaging designs and marketing materials. Using illustrations in stead of photography helps to set the brand apart from it’s competitors and supports the concept of a healthy and sustainable product.
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
Uvita de Plata Designed by Hanna Backman www.packiii.com/17190/uvita-de-plata-designed-by-hanna-ba...
Photos: Thomas Ruotsalainen. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
Changzhi Lee Portfolio Designed by Changzhi Lee www.packiii.com/16286/changzhi-lee-portfolio-designed-by-...