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Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
What ever happened to Devil Mountain micro brews? Their 5 Malt Ale was outstanding. Maybe they went out of business because their label redesign (far right) sucked! Loved the original designs.
Air Aroma Designed by The Graphic Order www.packiii.com/718/air-aroma-designed-by-the-graphic-order/