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Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!
The various 'trade annuals' of the 1940s and '50s are often stuffed full of fascinating packaging design - nearly all in black and white. In this case, one of the adverts for an advertising agency actually has colour examples of some of J Walter Thompson's work - so here can see some famous names - Horlicks, Rowntree's, Harpic, Lux and George Rowney along with some that have been lost on the way - Wisk and Pin-up for example that are described as 'new brands'. Didn't do so well there lads!
The Rowntree's brands shown include the now world famous 'Polo Mints" - Rowntree's have of course been swallowed by Nestle. The brightly coloured containers with a screw top are for Harpic lavatory cleaner. The "Brand's" brand, seen here on baby food, was for a company best known at the time for its 'Essence of Chicken" - it is now a popular name worldwide - I think mostly used by the Singapore concern of Cerebros, another old British brand.
JWT are one of the world's oldest 'ad agencies' and, at the turn of the 20th century, were amongst the agencies that fostered a modern understanding of the word 'brand'.
Tequinox: "Tea time just got a little more interesting."
This is a 3x3 inch box for Tequinox NIGHT tea. Tequinox is a lounge and tea bar that offers regular tea during the day and alcoholic recipes at night. This package holds ten black tea and elderflower flavored tea bags. On the side there is a recipe for the Boston Tea Party Martini.
The Tequinox logo is in the shape of a tea leaf in the center and the negative black space on either side of the text in the logo also shows a two-leafed shape that resembles the shape of tea leaves before they are picked.
1/160 sec; f/8.0; ISO 100
Canon EF-S 17-85mm f4-5.
6 IS USM
Manual; Evaluative metering
Photoshop Post-Processed
From an article on creative photography published in 1931, a very fine photographic composition intended for use in a Crosse & Blackwell advert. C&B is still in existance as a trademark although the old established London company, based int he Soho Square area of the city for many years has long gone - and indeed, the remnants of the old works and offices have recently been demolished for Crossrail works in London. This shows many of the company's food products in tins, bottles and glasses - and the use of very traditional design and typography that was intended to show C&B's roots in the 18th century. Indeed the pickle and piccalilli labels are effectively versions of the company's very earliest labels.
Francis Bruguière was an American experimental photographer and artist.
New coffee packaging design for Big Water Coffee. Each variety (in this case, Sumatra) will have a unique/custom rubber stamp to be hand applied onto the labels.
series of reusable storage kit packages for SPEEDBALL art products sorted by techniques.
* The work was done as a Packaging design final project during studies in Tiltan College of Design and Visual Communication.
I just love these two small seed packet size packs of Luxigro rod fertilizer. Manufactured by the County Chemical Co Ltd of Shirley in Birmingham - best known for its tradename of Chemico - the company is still in business although now they specialise in automotive products.
It is 1968. The Summer of Love. Revolution is in the air! But in Stoke on Trent Richard's Tiles Ltd of Tunstall have made Tiling Fun! A double spread ad from a DIY magazine and a period feel to home decor. Richards were a well known manufacturer at the time, having not long acquired Maw's, although they ceased trading some years ago as the industry in the UK contracted and consolidated. Anyhow - revel in those special lugs!
A set of beer labels I made for a fictitious company (the Third Eye Brewery) as part of a SCAD student design project. It was a lot of fun. The label art/names were nods to those ideas and individuals who have challenged historical paradigms.
1/160 sec; f/8.0; ISO 100
Canon EF-S 17-85mm f4-5.
6 IS USM
Manual; Evaluative metering
Photoshop Post-Processed
I just found this design to be appealing. It’s a private brand from ALDI, a popular German-owned grocery chain.
William Crawford & Sons were a well-known biscuit manufacturer's and national brand who in 1856 had acquired a bakery in Leith; the 1813 establishment date they always quoted refers to the original opening of a bakers of ships biscuits that formed the original concern. The company grew and when their new and highly mechanised plant in Liverpool opened in 1897 they were amongst the biggest biscuit makers in the UK. They would, in 1960, be acquired by United Biscuits and the brand is still available.
These pages form the Crawford's 1932 catalogue that forms part of a fine fold out desk calendar and desk blotter that the company issued on an annual basis during the inter-war years. The left hand fold contains a well printed colour catalogue showing 28 pages of their biscuit range both pre-packed and loose for sale by weight. Few prices are shown here, apart from the one penny or twopenny biscuit ranges, as the price list would at the time be issued as a seperate publication to allow for price changes. There are a vast range of plain, fancy and chocolate biscuits along with shortbread and savoury biscuits along with ice cream wafers. Many were available 'loose' but tins and packaged assortments and selections were also available; the latter were often sold 'over the counter' as individual penny packets whilst the former were often sold as gifts or presents.
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here
One of the case studies in "House Style", the themed issue of the CoID's magazine Design in November 1956 looks at the corporate identity and style of Mac Fisheries. The company's stores, then part of the Unilever empire having been set up by Lord Leverhulme in 1919 and acquired by Lever Brothers in 1922, were a common sight on British High Streets and sold fish, poultry and similar groceries.
Mac Fisheries had long had a 'style' dating back to the chain's formation in 1919 when Kruger Gray had designed their house mark, blue had been adopted as a house colour and shop fascias used a Roman lettering style. The publicity and advertising also had a 'common theme' throughout, some by the Doriam Studio. In 1952 the company employed Hans Schleger to refresh the image as seen here. The work, commissioned by S. Sutherland Smith, the retail development manager, involved all aspects of visual material from shops, transport, signs and packaging.
Painted using gouache. See website www.robinmaclean.moonfruit.com/ for additonal illustrations by Robin MacLean
Copyright Robin MacLean 2007.
It is not every day you get given a 70 year old "out of date" tin of ... and I will admit it is not everyone who could have been as thrilled as I was upon receiving such a gift! An old pal had seen these in a charity shop window and knowing my delight at old packaging and has kindly presented me with an early Christmas present. You do see such items around but seldom still with their contents and in generally such good condition.
Ovaltine was the product of A. Wander Ltd. of London although their laboratories, factory and associated farms were north of the city in King's Langley in Hertfordshire where the factory was, for many years, a local landmark seen off the West Coast Main Line. The company, of Swiss origin and original producers of Ovomaltine, opened the King's Langley site in 1913 but production here ceased in 2001.
The cardboard container has various information panels and includes the price of 2/6d (12.5p) and that it is for the "home market"; those for overseas climes were generally in tin containers. It has no date but the Royal Warrant is for the late King George VI so it post-dates 1952/3 and is, I'd say, c.1955.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Client: MARS Africa (Masterfoods)
Brand: Royco
Description: A range of pre-made pasta sauces ideal for 1. Packaged in a jug shape pouch with a microwave heat-proof handle.
Agency: ADDC (2003 - 2009)
A series of promotional items for the fictional brand of RedMane and it's limited edition Baijiu celebrating the year of the horse - 2026.
Sunspots Packaging (Prototype)
Angel Lin, design intern from Art Center, did the detailed work on the packagingdesign with Rob Tow, who suggested incorporating the story board into the package design.
Tucked away in the presentation tin that was given to the children of Leeds, by the City Council's Education Department, to celebrate the Silver Jubilee of King George V and Queen Mary I found this - the wrapper from one of the bars of chocolate that was in the tin. It's less common to find the paper wrapper - no doubt so many would have been eagerly ripped off and discarded as the content were devoured but some one was a more careful child it appears - one can imagine Alan Bennett being the recipient!
The scan isn't brilliant as not wanting to crush the wrapper, the embossed and silver printing didn't want to play game and lie flat but all the same - a rare treat. Unusually the portrait photographers are credited.