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Moschopolis is the first wine series of the homonym Moscopolis Winery. The brand is based on the premium wine quality matured in barrels, scientific approach of the owners' aged experience and thorough methodology of each production step -from the born of the grape- to the bottling.
Instead of introducing a representational metaphor in the label, we created a wine-self-reference one, a label that carries only wines' internal and essential information. This was achieved by collecting, structuring and organising the most important elements. By introducing a clear typographic system on the label, extroversion has been achieved, which arrives from the decision to include all information available directly to the viewer. The label introduces the wine and the winery, as if the owner is present by himself - without being.
Secondly, methodology was accomplished visually through this system, in a way that verifies the brands' own practice. Thirdly, education, as a way of communicating all the essential elements of this product to the also non familiar to barrel wines audience. Last but not least, considering the marketplace abroad, there is a clear reference to the origin (product of Greece) by including international words routed in greek language, such as Genesis, Aura, Methodology etc.
Part of this orthological approach was to name each label with a number, so as to keep a consistency that is related and actually verified with the nature of the brand’s practices.
All of the above was carefully crafted and printed in two colours with a hot bronze foil working as a stamp of the aged barrel.
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Check the whole project here
Printed by Labelpress
Shooted by M. Tsouloufa & J.Sachpazis
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here
Business card for psychologist. It has two parts, inside and outside. Here is the back of the inside part.
A reminder of when for "white washes" boiling was seen as a requirement and necessary - in the days before modern detergents and low temperature washes. Daz had been launched only a few months before this December 1953 advert, manufactured by the Newcastle upon Tyne based Thomas Hedley & Co Ltd. Hedley were one of the UK's main detergent manufacturers in a market dominated by the various Unilever concerns.
Hedley's dated back to 1837 and were one of the various Tyneside companies in the soap and later chemical based detergent industries. In 1930 they had been acquired by the American company of Proctor & Gamble who kept the Hedley name for many years before phasing it out. PG's brands, including Daz, are still amongst the market leaders in the UK. The advert relies heavily on the packet design, bright and eye-catching, to draw the eye in along with the rather old fashioned 'guarantee" that if the company's products, that included Fairy Soap, Tide, Dreft, Oxydol, Mirro and Sylvan, didn't "work" you could obtain double your purchase price back.
Client: M&C Cafe Bar
Brief: produce a colourful illustration for a child's menu
Web Portfolio: www.dejongedesign.com/illustration.p4.html
William Crawford & Sons were a well-known biscuit manufacturer's and national brand who in 1856 had acquired a bakery in Leith; the 1813 establishment date they always quoted refers to the original opening of a bakers of ships biscuits that formed the original concern. The company grew and when their new and highly mechanised plant in Liverpool opened in 1897 they were amongst the biggest biscuit makers in the UK. They would, in 1960, be acquired by United Biscuits and the brand is still available.
These pages form the Crawford's 1932 catalogue that forms part of a fine fold out desk calendar and desk blotter that the company issued on an annual basis during the inter-war years. The left hand fold contains a well printed colour catalogue showing 28 pages of their biscuit range both pre-packed and loose for sale by weight. Few prices are shown here, apart from the one penny or twopenny biscuit ranges, as the price list would at the time be issued as a seperate publication to allow for price changes. There are a vast range of plain, fancy and chocolate biscuits along with shortbread and savoury biscuits along with ice cream wafers. Many were available 'loose' but tins and packaged assortments and selections were also available; the latter were often sold 'over the counter' as individual penny packets whilst the former were often sold as gifts or presents.
Now we take you back in time. A time when everything was possible and there was a solution for every problem. Judy knows: "Space age made it possible!"
For more contrast view it on lovely black.
. model, styling/makeup: Milla Star
. photographer, lighting: George R. Bender
strobist:
. three neon light powered softboxes | left, behind, right
. triggered via cord
Two for the price of one here - The Metal Box Company Ltd., an early 20th century merger of various packet and box producers and printers, showing their expertise in not just the production of packaging but also the work of their in-house design studios. These jam jars were designed by P Pickard Jenkins MSIA, FRSA. The "St Martin" brand was owned by Foster Clark Ltd., who although based in Maidstone, Kent has works elsewhere including Ely in Cambridgeshire. Founded in c1890 the company made early 'convenience" foods such as powders, baking goods and jams. The brand is no longer in existence in the UK - the company were taken over in 1965 by Brooke Bond Oxo. Amazingly the successor company still trades - now based in Malta.
1/160 sec; f/8.0; ISO 100
Canon EF-S 17-85mm f4-5.
6 IS USM
Manual; Evaluative metering
Photoshop Post-Processed
The good old 99 Tea from the Co-op - this packet of loose tea dates from the decimailsation changeover int he UK of 1971 - the price is shown in shillings and pennies as well as new pence. At the time the Co-operative Wholesale Society still had tea blending and packaging plants that for many years were 'Joint" between the English and Scottish CWS.
Rod Hunt recently worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.
© Rod Hunt 2012
View Rod Hunt's full portfolio here
The use of aluminium sheet or slugs to form tubes became popular int he mid-20th century before the widespread adoption of plastic for such pacaking. This advert by Northern Aluminium shows a range of tubes formed from their products by the Venesta Company for a range of well-known brands, some of which are still with us today, Colgate toothpaste being one. A range of shaving creams, seldom seen these days, include those by Yardley, Palmolive, Ingram and Shavallo. It would be wise not to mix them up with other products shown such as Le Page glue or Rawlplug plastic wood!
I've been commissioned to do a custom birthday gift packaging, as a papercraft fish. The deadline was very tight, so I did this in ca. 6-7 hours, incl. drying. I've left a slot open on the top for putting in the presents, concealed from view with the dorsal fins. They loved it.
1/160 sec; f/8.0; ISO 200
Canon EF-S 17-85mm f4-5.6 IS USM
Manual; Evaluative metering
Photoshop Post-Processed
Business card for psychologist. It has two parts, inside and outside. When you move the inside part out, a name is showing up.
I just love these two small seed packet size packs of Luxigro rod fertilizer. Manufactured by the County Chemical Co Ltd of Shirley in Birmingham - best known for its tradename of Chemico - the company is still in business although now they specialise in automotive products.
Lightbulb package found in our house in Michigan. The former owner was an Electrician and has all sorts of old Detroit packaging left in his workroom. Awesome!
Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!
The various 'trade annuals' of the 1940s and '50s are often stuffed full of fascinating packaging design - nearly all in black and white. In this case, one of the adverts for an advertising agency actually has colour examples of some of J Walter Thompson's work - so here can see some famous names - Horlicks, Rowntree's, Harpic, Lux and George Rowney along with some that have been lost on the way - Wisk and Pin-up for example that are described as 'new brands'. Didn't do so well there lads!
The Rowntree's brands shown include the now world famous 'Polo Mints" - Rowntree's have of course been swallowed by Nestle. The brightly coloured containers with a screw top are for Harpic lavatory cleaner. The "Brand's" brand, seen here on baby food, was for a company best known at the time for its 'Essence of Chicken" - it is now a popular name worldwide - I think mostly used by the Singapore concern of Cerebros, another old British brand.
JWT are one of the world's oldest 'ad agencies' and, at the turn of the 20th century, were amongst the agencies that fostered a modern understanding of the word 'brand'.
Tequinox: "Tea time just got a little more interesting."
This is a 3x3 inch box for Tequinox NIGHT tea. Tequinox is a lounge and tea bar that offers regular tea during the day and alcoholic recipes at night. This package holds ten black tea and elderflower flavored tea bags. On the side there is a recipe for the Boston Tea Party Martini.
The Tequinox logo is in the shape of a tea leaf in the center and the negative black space on either side of the text in the logo also shows a two-leafed shape that resembles the shape of tea leaves before they are picked.