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The Postcard
A postally unused postcard that was published in 1986 by Impact of Pittsburg, California 94565. The card, which was designed and distributed in the USA, was printed in Korea.
The photography was by Ken Raveill, and the card, which has a divided back, was made with recycled paper.
Hearst Castle
Hearst Castle, known formally as La Cuesta Encantada ("The Enchanted Hill"), is an estate in San Simeon, located on the Central Coast of California. Conceived by William Randolph Hearst, the publishing tycoon, and his architect Julia Morgan, the castle was built between 1919 and 1947.
George Bernard Shaw described Hearst Castle as:
"What God would have built
if he had had the money."
Today, Hearst Castle is a museum open to the public as a California State Park and registered as a National Historic Landmark and California Historical Landmark.
George Hearst, William Randolph Hearst's father, had purchased the original 40,000-acre (162 km2) estate in 1865 and Camp Hill, the site for the future Hearst Castle, was used for family camping vacations during Hearst's youth.
In 1919 William inherited $11,000,000 (equivalent to $172,000,000 in 2021) and estates, including the land at San Simeon. He used his fortune to further develop his media empire of newspapers, magazines and radio stations, the profits from which supported a lifetime of building and collecting.
Within a few months of Phoebe Hearst's death, he had commissioned Morgan to:
"Build something a little more
comfortable up on the hill."
This was the genesis of the present castle. Morgan was an architectural pioneer:
"America's first truly independent
female architect."
She was the first woman to study architecture at the School of Beaux-Arts in Paris, the first to have her own architectural practice in California, and the first female winner of the American Institute of Architects' Gold Medal.
Julia worked in close collaboration with Hearst for over twenty years, and the castle at San Simeon is her best-known creation.
In the Roaring Twenties and into the 1930's, Hearst Castle reached its social peak. Originally intended as a family home for Hearst, his wife Millicent and their five sons, by 1925 he and Millicent had effectively separated and he held court at San Simeon with his mistress, the actress Marion Davies.
Their guest list comprised most of the Hollywood stars of the period; Charlie Chaplin, Cary Grant, the Marx Brothers, Greta Garbo, Buster Keaton, Mary Pickford, Jean Harlow and Clark Gable all visited, some on multiple occasions.
Political luminaries encompassed Calvin Coolidge and Winston Churchill, while other notables included Charles Lindbergh, P. G. Wodehouse and George Bernard Shaw.
Visitors gathered each evening at Casa Grande for drinks in the Assembly Room, dined in the Refectory and watched the latest movie in the theater before retiring to the luxurious accommodation provided by the guest houses of Casa del Mar, Casa del Monte and Casa del Sol.
During the days, they admired the views, rode, played tennis, bowls or golf and swam in "the most sumptuous swimming pool on earth".
While Hearst entertained, Morgan built; the castle was under almost continual construction from 1920 until 1939, with work resuming after the end of World War II until Hearst's final departure in 1947.
Hearst, his castle and his lifestyle were satirized by Orson Welles in his 1941 film Citizen Kane. In the film, which Hearst sought to suppress, Charles Foster Kane's palace Xanadu is said to contain:
"Paintings, pictures, statues, the very stones
of many another palace – a collection of
everything so big it can never be cataloged
or appraised; enough for ten museums; the
loot of the world".
Welles's was referring to Hearst's mania for collecting; the dealer Joseph Duveen called him the "Great Accumulator".
With a passion for acquisition almost from childhood, he bought architectural elements, art, antiques, statuary, silverware and textiles on an epic scale. Shortly after starting San Simeon, he began to conceive of making the castle:
"A museum of the best
things that I can secure".
Foremost among his purchases were architectural elements from Western Europe, particularly Spain. Over thirty ceilings, doorcases, fireplaces and mantels, entire monasteries, paneling and a medieval tithe barn were purchased, shipped to Hearst's Brooklyn warehouses and transported on to California.
Much was then incorporated into the fabric of Hearst Castle. In addition, he built up collections of more conventional art and antiques of high quality; his assemblage of ancient Greek vases was one of the world's largest.
In May 1947, Hearst's health compelled him and Marion Davies to leave the castle for the last time. He died in Los Angeles in 1951, and Morgan died in 1957. The following year, the Hearst family gave the castle and much of its contents to the State of California, and the mansion was opened to the public on the 17th. May 17, 1958.
It has since operated as the Hearst San Simeon State Historical Monument, and attracts about 750,000 visitors annually.
The Hearst family retains ownership of the majority of the 82,000 acres (332 km2) wider estate and, under a land conservation agreement reached in 2005, has worked with the California State Parks Department and American Land Conservancy to preserve the undeveloped character of the area.
Early History to 1864
The coastal range of Southern California has been occupied since prehistoric times. The indigenous inhabitants were the Salinans and the Chumash. In the late 18th. century, Spanish missions were established in the area in order to convert the Native American population.
The Mission San Miguel Arcángel, one of the largest, opened in what is now San Luis Obispo county in 1797. By the 1840's, the mission had declined and the priests departed. In that decade, the governors of Mexican California distributed the mission lands in a series of grants.
Three of these were Rancho Piedra Blanca, Rancho Santa Rosa and Rancho San Simeon. The Mexican–American War of 1846–1848 saw the area pass into the control of the United States under the terms of the Mexican Cession. The California Gold Rush of the next decade brought an influx of American settlers, among whom was the 30-year old George Hearst.
Buying the land: 1865–1919
Born in Missouri in 1820, George Hearst made his fortune as a miner of gold and silver, notably at the Comstock Lode and the Homestake Mine. He then undertook a political career, becoming a senator in 1886, and bought The San Francisco Examiner.
Investing in land, he bought the Piedra Blanca property in 1865, and subsequently extended his holdings with the acquisition of most of the Santa Rosa estate, and much of the San Simeon lands.
In the 1870's George Hearst built a ranch house on his estate, which remains a private property maintained by the Hearst Corporation. The San Simeon area became a site for family camping expeditions, including his young son, William. A particularly favored spot was named Camp Hill, the site of the future Hearst Castle.
Years later Hearst recalled his early memories of the place:
"My father brought me to San Simeon
as a boy. I had to come up the slope
hanging on to the tail of a pony.
We lived in a cabin on this spot and I
could see forever. That's the West –
forever."
George Hearst developed the estate somewhat, introducing beef and dairy cattle, planting extensive fruit orchards, and expanding the wharf facilities at San Simeon Bay. He also bred racehorses.
While his father developed the ranch, Hearst and his mother traveled, including an eighteen-month tour of Europe in 1873, where Hearst's life-long obsession with art collecting began.
When George Hearst died in 1891, he left an estate of $18 million to his widow including the California ranch. Phoebe Hearst shared the cultural and artistic interests of her son, collecting art and patronizing architects.
She was also a considerable philanthropist, founding schools and libraries, supporting the fledgling University of California, Berkeley, including the funding of the Hearst Mining Building in memory of her husband, and making major donations to a range of women's organizations, including the YWCA.
During the late 1890's, Mrs Hearst encountered Julia Morgan, a young architecture student at Berkeley. On Phoebe Hearst's death in 1919, William Hearst inherited the ranch, which had grown to 250,000 acres and 14 miles (23 km) of coastline, as well as $11 million.
250,000 acres is a huge area for an estate - to accommodate that area in a square, it would need sides of over 19.8 miles (32 km).
Within days of his mother's death, William was at Morgan's San Francisco office.
Julia Morgan
Julia Morgan, who was born in 1872, was 47 when Hearst entered her office in 1919. Her biographer Mark A. Wilson has described her subsequent career as that of:
"America's first independent
full-time woman architect".
After studying at Berkeley, where she worked with Bernard Maybeck, and in 1898 she became the first woman to win entry to the prestigious École des Beaux-Arts in Paris. Passing out from the École in 1902, Morgan returned to San Francisco and took up a post at the architectural practice of John Galen Howard.
Howard recognized Morgan's talents, but also exploited them:
"The best thing about this person
is, I pay her almost nothing, as it is
a woman."
In 1904, Julia passed the California architects' licensing examination, the first woman to do so, establishing her own office in 1906 at 456 Montgomery Street in San Francisco.
During her time with Howard, Morgan was commissioned by Phoebe Hearst to undertake work at her Hacienda del Pozo de Verona estate at Pleasanton. This led to work at Wyntoon and to a number of commissions from Hearst himself; an unexecuted design for a mansion at Sausalito, north of San Francisco, a cottage at the Grand Canyon, and the Los Angeles Examiner Building.
In 1919, when he turned up at Morgan's office, Hearst was fifty-six years old, and the owner of a publishing empire that included twenty-eight newspapers, thirteen magazines, eight radio stations, four film studios, extensive real-estate holdings and thirty-one thousand employees.
He was also a significant public figure: although his political endeavors had proved largely unsuccessful, the influence he exerted through his direct control of his media empire attracted fame and opprobrium in equal measure.
In 1917, one biographer described him as:
"The most hated man
in the country".
The actor Ralph Bellamy, a guest at San Simeon in the mid-1930's, recorded Hearst's working methods in a description of a party in the Assembly Room:
"The party was quite gay. And in the midst of it,
Mr Hearst came in. There was a teletype machine
just inside, and he stopped and he read it.
He went to a table and picked up a phone.
He asked for the editor of his San Francisco
newspaper and he said, 'Put this in a two-column
box of the front pages of all the newspapers
tomorrow morning.'
And without notes he dictated an editorial."
Morgan and Hearst's partnership at San Simeon lasted from 1919 until his final departure from the castle in 1947. Their correspondence, preserved in the Julia Morgan archive in the Robert E. Kennedy Library at Cal Poly San Luis Obispo, runs to some 3,700 letters and telegrams.
Victoria Kastner, Hearst Castle's in-house custodian, has described the partnership as "a rare, true collaboration," and there are many contemporary accounts of the closeness of the relationship. Walter Steilberg, a draughtsman in Morgan's office, once observed them at dinner:
"The rest of us could have been a
hundred miles away; they didn't pay
any attention to anybody ... these
two very different people just clicked".
Thomas Aidala, in his 1984 history of the castle, made a similar observation:
"Seated opposite each other, they
would discuss and review work,
consider design changes, pass
drawings back and forth ... seemingly
oblivious of the rest of the guests."
Having a Ball: 1925–1938
Hearst and his family occupied Casa Grande for the first time at Christmas, 1925. Thereafter, Hearst's wife, Millicent, went back to New York, and from 1926 until they left for the last time in 1947, Hearst's mistress Marion Davies acted as his chatelaine at the castle.
The Hollywood and political elite often visited in the 1920's and 1930's. Among Hearst's guests were Calvin Coolidge, Winston Churchill, Charlie Chaplin, Cary Grant, the Marx Brothers, Charles Lindbergh, and Clark Gable.
Churchill described his host, and Millicent Hearst and Davies, in a letter to his own wife:
"A grave simple child – with no doubt a
nasty temper – playing with the most
costly toys.
Two magnificent establishments, two
charming wives, complete indifference
to public opinion, oriental hospitalities."
Weekend guests were either brought by private train from Glendale Station north of Los Angeles, and then by car to the castle, or flew into Hearst's airstrip, generally arriving late on Friday evening or on Saturday. Cecil Beaton wrote of his impressions during his first visit for New Year's Eve in 1931:
"We caught sight of a vast, sparkling white
castle in Spain. It was out of a fairy story.
The sun poured down with theatrical
brilliance on tons of white marble and white
stone.
There seemed to be a thousand statues,
pedestals, urns. The flowers were unreal in
their ordered profusion.
Hearst stood smiling at the top of one of
the many flights of garden steps".
Guests were generally left to their own devices during the day. Horseback riding, shooting, swimming, golf, croquet and tennis were all available, while Hearst would lead mounted parties for picnics on the estate. The only absolute deadline was for cocktails in the assembly room at 7.30 on Saturday night.
Alcohol was rationed; guests were not permitted to have liquor in their rooms, and were limited to one cocktail each before dinner. This was due not to meanness on Hearst's part, but to his concerns over Davies's alcoholism, though the rule was frequently flouted.
The actor David Niven later reflected on his supplying illicit alcohol to Davies:
"It seemed fun at the time to stoke up
her fire of outrageous fun and I got a
kick out of feeling I had outwitted one
of the most powerful and best informed
men on earth, but what a disloyal and
crummy betrayal of him, and what a
nasty potential nail to put in her coffin."
Dinner was served at 9.00 in the refectory. Wine came from Hearst's 7,000-bottle cellar. Charlie Chaplin commented on the fare:
"Dinners were elaborate -- pheasant, wild
duck, partridge and venison -- but were
also informal: amidst the opulence, we
were served paper napkins, it was only
when Mrs Hearst was in residence that
the guests were given linen ones."
The informality extended to the ketchup bottles and condiments in jars which were remarked on by many guests.
Dinner was invariably followed by a movie; initially outside, and then in the theater. The actress Ilka Chase recorded a showing in the early 1930's:
"The theater was not yet complete – the plaster
was still wet – so an immense pile of fur coats
was heaped at the door, and each guest picked
one up and enveloped himself before entering...
Hearst and Marion, close together in the gloom
and bundled in their fur coats, looked for all the
world like the big and baby bears".
Movies were generally films from Hearst's own studio, Cosmopolitan Productions, and often featured Marion Davies. Sherman Eubanks, whose father worked as an electrician at the castle, recorded in an oral history:
"Mr Hearst would push a button and call up to
the projectionist and say 'Put on Marion's Peg
o' My Heart'.
So I've seen Peg o' My Heart about fifty times.
This is not being critical. I'm simply saying that's
the way it was. This repetition tended to put a
slight strain on the guests' gratitude."
In 1937, Patricia Van Cleeve married at the castle, the grandest social occasion there since the visit of President and Mrs Coolidge in February 1930. Ken Murray records these two events as the only occasions when formal attire was required of guests to the castle.
Van Cleeve, who married the actor Arthur Lake, was always introduced as Marion Davies' favorite niece. It was frequently rumored that she was in fact Davies and Hearst's daughter, something she herself acknowledged just before her death in 1993.
In February 1938, a plane crash at the San Simeon airstrip led to the deaths of Lord and Lady Plunket, who were traveling to the castle as Hearst's guests, and the pilot Tex Phillips. The only other passenger, the bobsledding champion, James Lawrence, survived.
The Specter at the Feast: Hearst, Welles and Xanadu
Hearst Castle was the inspiration for Xanadu, and Hearst himself the main model for Charles Foster Kane in Orson Welles's 1941 film Citizen Kane.
Having made his name with the Mercury Theatre production of The War of the Worlds in 1938, Welles arrived in Hollywood in 1939 to make a film version of Joseph Conrad's novel, Heart of Darkness for RKO Pictures.
The film was not made, and Welles began a collaboration with the screenwriter Herman J. Mankiewicz on a screenplay originally entitled American. The film tells the stories of Kane, a media magnate and aspiring politician, and of his second wife Susan Alexander, a failed opera singer driven to drink, who inhabit a castle in Florida.
Filming began in June 1940, and the movie premiered on the 1st. June 1941. Although at the time Orson Welles and RKO denied that the film was based on Hearst, his long-time friend and collaborator, John Houseman was clear:
"The truth is simple: for the basic concept
of Charles Foster Kane and for the main
lines and significant events of his public life,
Mankiewicz used as his model the figure of
William Randolph Hearst".
Told of the film's content before its release – his friends, the gossip columnists Hedda Hopper and Louella Parsons having attended early screenings – Hearst made strenuous efforts to stop the premiere. When these failed, he sought to damage the film's circulation by alternately forbidding all mention of it in his media outlets, or by using them to attack both the movie and Welles.
Hearst's assault damaged the film at the box office, and harmed Welles' subsequent career.
Since its inception in 1952 through to 2012, the Sight and Sound Critics' Poll voted Citizen Kane the greatest film of all time in every decade of polling. On the 9th. March 2012 the film was screened in the movie theater at Hearst Castle for the first time as part of the San Luis Obispo International Film Festival.
Depression, Death and After: 1939–Present
By the late 1930's, the Great Depression and Hearst's profligacy had brought him to the brink of financial ruin. Debts totaled $126 million, and he was compelled to cede financial control of the Hearst Corporation. Newspapers and radio stations were sold, and much of his art collection was dispersed in a series of sales, often for much less than he had paid.
Hearst railed against his losses, and the perceived incompetence of the sales agents, Parish-Watson & Co:
"They greatly cheapened them and us,
he advertises like a bargain basement
sale. I am heartbroken".
Construction at Hearst Castle virtually ceased. After the attack on Pearl Harbor, the castle was closed up and Hearst and Davies moved to Wyntoon, which was perceived to be less vulnerable to enemy attack.
They returned in 1945, and construction on a limited scale recommenced, finally ending in 1947. In early May of that year, with his health declining, Hearst and Davies left the castle for the last time. The pair settled in at 1007 North Beverly Drive in Beverly Hills.
William Randolph Hearst died in 1951, his death abruptly severing him from Davies, who was excluded from the funeral by Hearst's family:
"For thirty-two years I had him,
and they leave me with his
empty room".
In 1950 Julia Morgan closed her San Francisco office after a career of forty-two years. Ill health marred her retirement and she died, a virtual recluse, in early 1957.
In 1958 the Hearst Corporation donated Hearst Castle, its gardens, and many of its contents, to the state of California. A plaque at the castle reads:
"La Cuesta Encantada presented to
the State of California in 1958 by the
Hearst Corporation in memory of
William Randolph Hearst who created
this Enchanted Hill, and of his mother,
Phoebe Apperson Hearst, who
inspired it".
The castle was opened to the public for the first time in June 1958. Hearst Castle was added to the National Register of Historic Places on the 22nd. June.
Hearst was always keen to protect the mystique of his castle. In 1926, he wrote to Morgan to congratulate her after a successful party was held on the hill:
"Those wild movie people said it was
wonderful and that the most extravagant
dream of a movie picture fell far short of
this reality. They all wanted to make a
picture there but they are NOT going to
be allowed to do this."
Commercial filming at the castle is still rarely allowed. Since 1957 only two projects have been granted permission:
-- Stanley Kubrick's 1960 film Spartacus used the castle to stand in as the villa of Marcus Licinius Crassus, played by Lawrence Olivier.
-- In 2014, Lady Gaga's music video for "G.U.Y." was filmed at the Neptune and Roman Pools.
On the 12th. February 1976, the Casa del Sol guesthouse was damaged by a bomb. The device was placed by allies of the Symbionese Liberation Army (SLA), in retaliation for Patty Hearst, Hearst's granddaughter, testifying in court at her trial for armed robbery, following her kidnapping by the SLA in 1974.
On the 22nd. December 2003, an earthquake occurred with its epicenter some three miles north of the castle. With a magnitude of 6.5, it was the largest earthquake recorded at San Simeon. The very limited structural damage which resulted was a testament to the quality of the castle's construction.
Since its opening, the castle has become a major California tourist attraction, attracting over 850,000 visitors in 2018. Recent changes to the tour arrangements now allow visitors time to explore the grounds independently at the conclusion of the conducted tours.
The Hearst family maintains a connection with the castle, which was closed for a day in early August 2019 for the wedding of Amanda Hearst, Hearst's great-granddaughter.
The castle closed in March 2020, due to the COVID-19 pandemic. After 2 years of closure and repairs to the access road due to rainstorm damage, the castle reopened on the 11th. May 2022.
Architecture of Hearst Castle
Hearst's original idea was to build a bungalow, according to Walter Steilberg, one of Morgan's draftsmen who recalled Hearst's words from the initial meeting:
"I would like to build something up on
the hill at San Simeon. I get tired of
going up there and camping in tents.
I'm getting a little too old for that.
I'd like to get something that would
be a little more comfortable".
However within a month, Hearst's original ideas for a modest dwelling had greatly expanded. Discussion on the style began with consideration of "Jappo-Swisso" themes. Then the Spanish Colonial Revival style was favored. Morgan had used this style when she worked on Hearst's Los Angeles Herald Examiner headquarters in 1915.
Hearst appreciated the Spanish Revival but was dissatisfied with the crudeness of the colonial structures in California. Mexican colonial architecture had more sophistication, but he objected to its abundance of ornamentation.
Thomas Aidala, in his 1984 study of the castle, notes the Churrigueresque influence on the design of the main block:
"Flat and unembellished exterior surfaces;
decorative urges are particularized and
isolated, focused mainly on doorways,
windows and towers".
The Panama-California Exposition of 1915 in San Diego held the closest approximations in California to the approach Hearst desired. But William's European tours, and specifically the inspiration of the Iberian Peninsula, led him to Renaissance and Baroque examples in southern Spain that more exactly suited his tastes. He particularly admired a church in Ronda, Spain and asked Morgan to model the Casa Grande towers after it.
In a letter to Morgan dated 31st. December 1919, Hearst wrote:
"The San Diego Exposition is the best source
of Spanish in California. The alternative is to
build in the Renaissance style of southern Spain.
We picked out the towers of the church at Ronda...
a Renaissance decoration, particularly that of the
very southern part of Spain, could harmonize well
with them.
I would very much like to have your views on what
style of architecture we should select."
This blend of Southern Spanish Renaissance, Revival and Mediterranean examples became San Simeon's defining style:
"Something a little different than other
people are doing out in California".
The architectural writers Arrol Gellner and Douglas Keister describe Casa Grande as
"A palatial fusion of Classicism and Mediterranean
architecture that transcended the Mission Revival
era and instead belonged to the more archaeological
Period Revival styles that gained favor after the
Panama-California Exposition of 1915".
Hearst Castle has a total of 42 bedrooms, 61 bathrooms, 19 sitting rooms, 127 acres (half a square kilometer) of gardens, indoor and outdoor swimming pools, tennis courts, a movie theater, an airfield and, during Hearst's lifetime, the world's largest private zoo.
Hearst was an inveterate rethinker who would frequently order the redesign of previously agreed, and often built, structures: the Neptune Pool was rebuilt three times before he was satisfied.
He was aware of his propensity for changing his mind; in a letter dated the 18th. March 1920, he wrote to Morgan:
"All little houses stunning. Please complete
before I can think up any more changes".
As a consequence of Hearst's persistent design changes, and financial difficulties in the early and later 1930's, the complex was never finished.
By the late summer of 1919, Morgan had surveyed the site, analyzed its geology, and drawn initial plans for Casa Grande. Construction began in 1919 and continued through 1947 when Hearst left the estate for the last time.
During the early years of construction, until Hearst's stays at San Simeon became longer and more frequent, his approval for the ongoing design was obtained by Morgan sending him models of planned developments.
By the late 1920's the main model, designed by another female architect Julian C. Mesic, had become too large to ship, and Mesic and Morgan would photograph it, hand-color the images, and send these to Hearst.
Construction of Hearst Castle
The castle's location presented major challenges for construction. It was remote; when Morgan began coming to the estate for site visits in 1919, she would leave her San Francisco office on Friday afternoon and take an eight-hour, 200-mile train journey to San Luis Obispo, followed by a fifty-mile drive to San Simeon.
The relative isolation made recruiting and retaining a workforce a constant difficulty. In the early years, the estate lacked water, its limited supplies coming from three natural springs on Pine Mountain, a 3,500-foot-high (1,100 m) peak seven miles (11 km) east of Hearst Castle.
The issue was addressed by the construction of three reservoirs, and Morgan devised a gravity-based water delivery system that transported water from the nearby mountain springs to the reservoirs, including the main one on Rocky Butte, a 2,000-foot (610 m) knoll less than a mile southeast of Hearst Castle.
Water was of particular importance; as well as feeding the pools and fountains Hearst desired, it provided electricity, by way of a private hydroelectric plant, until the San Joaquin Light and Power Corporation began service to the castle in 1924.
The climate presented a further challenge. The proximity to the coast brought strong winds in from the Pacific Ocean, and the site's elevation meant that winter storms were frequent and severe.
After a period of severe storms in February 1927, Hearst wrote a letter:
"We are all leaving the hill. We are drowned,
blown and frozen out. Before we build anything
more, let's make what we have practical,
comfortable and beautiful.
If we can't do that we might just as well change
the names of the houses to Pneumonia House,
Diphtheria House and Influenza Bungalow.
The main house we can call the Clinic."
Water was also essential for the production of concrete, the main structural component of the houses and their ancillary buildings.
Morgan had substantial experience of building in steel-reinforced concrete and, together with the firm of consulting engineers Earl and Wright, experimented in finding suitable stone, eventually settling on that quarried from the mountain top on which the foundation platform for the castle was built.
Combining this with desalinated sand from San Simeon Bay produced concrete of exceptionally high quality. Later, white sand was brought in from Carmel. Material for construction was transported either by train and truck, or by sea into a wharf built in San Simeon Bay below the site. In time, a light railway was constructed from the wharf to the castle, and Morgan built a compound of warehouses for storage and accommodation for workers by the bay.
Brick and tile works were also developed on site, as brick was used extensively, and tiling was an important element of the decoration of the castle. Morgan used several tile companies to produce her designs, including Grueby Faience, Batchelder, California Faience and Solon & Schemmel.
Albert Solon and Frank Schemmel came to Hearst Castle to undertake tiling work, and Solon's brother, Camille, was responsible for the design of the mosaics of blue-and-gold Venetian glass tile used in the Roman pool and the murals in Hearst's Gothic library.
Morgan worked with a series of construction managers; Henry Washburn from 1919 to 1922, then Camille Rossi from 1922, until his firing by Hearst in 1932, and finally George Loorz until 1940. From 1920 to 1939, there were between 25 and 150 workmen employed in construction at the castle.
Costs of Hearst Castle
The exact cost of the entire San Simeon complex is unknown. Kastner makes an estimate of expenditure on construction and furnishing the complex between 1919 and 1947 as "under $10,000,000".
Thomas Aidala suggests a slightly more precise figure for the overall cost at between $7.2 and $8.2 million. Hearst's relaxed approach to using the funds of his companies, and sometimes the companies themselves, to make personal purchases made clear accounting for expenditure almost impossible.
In 1927 one of his lawyers wrote:
"The entire history of your corporation
shows an informal method of withdrawal
of funds".
In 1945, when the Hearst Corporation was closing the Hearst Castle account for the final time, Morgan gave a breakdown of construction costs, which did not include expenditure on antiques and furnishings.
Casa Grande's build cost is given as $2,987,000, and that for the guest houses, $500,000. Other works, including nearly half a million dollars on the Neptune pool, brought the total to $4,717,000.
Morgan's fees for twenty-odd years of almost continuous work came to $70,755. Her initial fee was a 6% commission on total costs. This was later increased to 8.5%. Many additional expenses, and challenges in getting prompt payment, led her to receive rather less than this.
Kastner suggests that Morgan made an overall profit of $100,000 on the entire, twenty-year, project. Her modest remuneration was unimportant to her. At the height of Hearst's financial travails in the late 1930's, when his debts stood at over $87 million, Morgan wrote to him,
"I wish you would use me in any way
that relieves your mind as to the care
of your belongings. There never has
been, nor will there be, any charge in
this connection, it is an honor and a
pleasure".
Casa del Mar
Casa del Mar, the largest of the three guest houses, provided accommodation for Hearst himself until Casa Grande was ready in 1925. He stayed in the house again in 1947, during his last visit to the estate.
Casa del Mar contains 5,350 square feet (546 square meters) of floor space. Although luxuriously designed and furnished, none of the guest houses had kitchen facilities, a lack that sometimes irritated Hearst's guests. Adela Rogers St. Johns recounted her first visit:
"I rang and asked the maid for coffee.
With a smile, she said I would have to
go up to the castle for that.
I asked Marion Davies about this. She
said W. R. Hearst did not approve of
breakfast in bed."
Adjacent to Casa del Mar is the wellhead from Phoebe Hearst's Hacienda del Pozo de Verona, which Hearst moved to San Simeon when he sold his mother's estate after her death in 1919.
Casa del Monte
Casa del Monte was the first of the guest houses, originally entitled simply Houses A (del Mar), B (del Monte) and C (del Sol). It was built by Morgan on the slopes below the site of Casa Grande during 1920–1924.
Hearst had initially wanted to commence work with the construction of the main house, but Morgan persuaded him to begin with the guest cottages because the smaller structures could be completed more quickly.
Each guest house faces the Esplanade, and appears as a single story at its front entrance. Additional stories descend rearward down the terraced mountain side. Casa del Monte has 2,550 sq ft (237 sq. meters) of living space.
Casa del Sol
The decorative style of the Casa del Sol is Moorish, accentuated by the use of antique Persian tiles. A bronze copy of Donatello's David stands atop a copy of an original Spanish fountain.
The inspiration for the fountain came from an illustration in a book, The Minor Ecclesiastical, Domestic and Garden Architecture of Southern Spain, written by Austin Whittlesey and published in 1919.
Hearst sent a copy to Morgan, while retaining another for himself, and it proved a fertile source of ideas. The size of the house is 3,620 square feet (242 sq. meters).
Morgan's staff were responsible for the cataloguing of those parts of Hearst's art collection which were shipped to California, and an oral record made in the 1980's indicates the methodology used for furnishing the buildings at San Simeon:
"We would set the object up, and then I would
stand with a yardstick to give it scale. Sam Crow
would take a picture. Then we would give it a
number and I would write a description.
These were made into albums.
When Mr Hearst would write and say 'I want a
Florentine mantel in Cottage C in Room B, and
four yards of tiles,' then we would look it up in
the books and find something that would fit."
Casa Grande
Construction of Casa Grande began in April 1922. Work continued almost until Hearst's final departure on the 2nd. May 1947, and even then the house was unfinished. The size of Casa Grande is 68,500 square feet (5,634 sq. meters).
The main western façade is four stories. The entrance front, inspired by a gateway in Seville, is flanked by twin bell towers modeled on the tower of the church of Santa Maria la Mayor.
The layout of the main house was originally to a T-plan, with the assembly room to the front, and the refectory at a right angle to its center. The subsequent extensions of the North and South wings modified the original design.
As elsewhere, the core construction material is concrete, though the façade is faced in stone. In October 1927 Morgan wrote to Arthur Byne:
"We finally took the bull by the horns
and are facing the entire main building
with a Manti stone from Utah."
Morgan assured Hearst that it would be "the making of the building".
A cast-stone balcony fronts the second floor, and another in cast-iron the third. Above this is a large wooden overhang or gable. This was constructed in Siamese teak, originally intended to outfit a ship, which Morgan located in San Francisco.
The carving was undertaken by her senior carver Jules Suppo. Sara Holmes Boutelle suggests Morgan may have been inspired by a somewhat similar example at the Mission San Xavier del Bac in Arizona. The façade terminates with the bell towers, comprising the Celestial suites, the carillon towers and two cupolas.
The curator Victoria Kastner notes a particular feature of Casa Grande, the absence of any grand staircases. Access to the upper floors is either by elevators or stairwells in the corner turrets of the building. Many of the stairwells are undecorated and the plain, poured concrete contrasts with the richness of the decoration elsewhere.
The terrace in front of the entrance, named Central Plaza, has a quatrefoil pond at its center, with a statue of Galatea on a Dolphin. The statue was inherited, having been bought by Phoebe Hearst when her son was temporarily short of money.
The doorway from the Central Plaza into Casa Grande illustrates Morgan and Hearst's relaxed approach to combining genuine antiques with modern reproductions to achieve the effects they both desired. A 16th.-century iron gate from Spain is topped by a fanlight grille, constructed in a matching style in the 1920's by Ed Trinkeller, the castle's main ironmonger.
The castle made use of the latest technology. Casa Grande was wired with an early sound system, allowing guests to make music selections which were played from a Capehart phonograph located in the basement, and piped into rooms in the house through a system of speakers. Alternatively, six radio stations were available.
The entire estate was also equipped with 80 telephones, operated through a PBX switchboard, which was staffed 24 hours a day, and ran under the exclusive exchange 'Hacienda'.
Fortune recorded an example of Hearst's delighting in the ubiquitous access the system provided:
"A guest) fell to wondering about the result
of a ball game while seated by a campfire
with Mr Hearst, a day's ride from the castle.
'I'll tell you' volunteers Mr Hearst and,
fumbling with the rock against which he was
leaning, pulls from there a telephone, asks
for New York, and relieves his guest's curiosity".
The Assembly Room
The assembly room is the main reception room of the castle, described in 1985 by Taylor Coffman as:
"One of San Simeon's most
magnificent interiors".
The fireplace, originally from a Burgundian chateau in Jours-lès-Baigneux, is named the Great Barney Mantel, after a previous owner, Charles T. Barney, from whose estate Hearst bought it after Barney's suicide.
The ceiling is from an Italian palazzo. A concealed door in the paneling next to the fireplace allowed Hearst to surprise his guests by entering unannounced. The door opened off an elevator which connected with his Gothic suite on the third floor.
The assembly room, completed in 1926, is nearly 2,500 square feet in extent, and was described by the writer and illustrator Ludwig Bemelmans as:
"Looking like half of Grand
Central Station".
The room held some of Hearst's best tapestries. These include four from a set celebrating the Roman general Scipio Africanus, designed by Giulio Romano, and two copied from drawings by Peter Paul Rubens depicting The Triumph of Religion.
The need to fit the tapestries above the paneling and below the roof required the installation of the unusually low windows.
The room has the only piece of Victorian decorative art in the castle, the Orchid Vase lamp, made by Tiffany for the Exposition Universelle held in Paris in 1889. It was bought by Phoebe Hearst, who had the original vase converted to a lamp. William placed it in the assembly room in tribute to his mother.
The Refectory
The refectory was the only dining room in the castle, and was built between 1926 and 1927. The choir stalls which line the walls are from the La Seu d'Urgell Cathedral in Catalonia, and the silk flags mounted on the walls are Palio banners from Siena.
Hearst originally intended a "vaulted Moorish ceiling" for the room but, finding nothing suitable, he and Morgan settled on the Italian Renaissance example, dating from around 1600, which Hearst purchased from a dealer in Rome in 1924.
Victoria Kastner considered that the flat roof, with life-size carvings of saints:
"Strikes a discordant note of
horizontality among the vertical
lines of the room".
The style of the whole is Gothic, in contrast to the Renaissance approach adopted in the preceding assembly room. The refectory is said to have been Morgan's favorite interior within the castle.
The design of both the refectory and the assembly room was greatly influenced by the monumental architectural elements, especially the fireplaces and the choir stalls used as wainscoting, and works of art, particularly the tapestries, which Hearst determined would be incorporated into the rooms.
The central table provided seating for 22 in its usual arrangement of two tables, which could be extended to three or four, on the occasion of larger gatherings. The tables were sourced from an Italian monastery, and were the setting for some of the best pieces from Hearst's collection of silverware. One of the finest is a wine cooler dating from the early 18th. century and weighing 14.2 kg by the Anglo-French silversmith David Willaume.
The Library
The library is on the second floor, directly above the assembly room. The ceiling is 16th. century Spanish, and a remnant is used in the library's lobby. It comprises three separate ceilings, from different rooms in the same Spanish house, which Morgan combined into one.
The fireplace is the largest Italian example in the castle. Carved from limestone, it is attributed to the medieval sculptor and architect Benedetto da Maiano.
The library contains a collection of over 5,000 books, with another 3,700 in Hearst's study above. The majority of the library collections, including Hearst's choicest pieces from his sets of, often signed, first editions by Charles Dickens, his favorite author, were sold at sales at Parke-Bernet at 1939 and Gimbels in 1941. The library is also the location for much of Hearst's important holding of antique Greek vases.
The Cloisters and the Doge's Suite
The Cloisters form a grouping of four bedrooms above the refectory and, along with the Doge's Suite above the breakfast room, were completed in 1926. The Doge's Suite was occupied by Millicent Hearst on her rare visits to the castle.
The room is lined with blue silk, and has a Dutch painted ceiling, in addition to two more of Spanish origin, which was once the property of architect Stanford White.
Morgan also incorporated an original Venetian loggia in the suite, refashioned as a balcony. The suite leads on to Morgan's inventive North and South Duplex apartments, with sitting areas and bathrooms at entry level and bedrooms on mezzanine floors above.
The Gothic Suite
The Gothic suite was Hearst's private apartment on the third floor. He moved there in 1927. It comprises the Gothic study or library and Hearst's own South Gothic bedroom and private sitting room.
The ceiling of the bedroom is one of the best Hearst bought; Spanish, of the 14th. century, it was discovered by his Iberian agent Arthur Byne who also located the original frieze panels which had been detached and sold some time before.
The whole was installed at the castle in 1924. The space originally allocated for the study was too low to create the impression desired by Morgan and Hearst, a difficulty Morgan surmounted by raising the roof and supporting the ceiling with concrete trusses.
These, and the walls, were painted with frescoes by Camille Solon. Light was provided by two ranges of clerestory windows. The necessity of raising the roof to incorporate the study occasioned one of the few instances where Hearst hesitated:
"I telegraphed you my fear of the cost...
I imagine it would be ghastly."
Nevertheless Morgan urged further changes and expense. The result vindicated Morgan. The study, completed in 1931, is dominated by a portrait of Hearst at age 31, painted by his life-long friend, Orrin Peck.
The Celestial Suites
The Celestial bedrooms, with a connecting, shared, sitting room, were created between 1924 and 1926. The bell towers were raised to improve the proportions of the building, and the suites constructed in the spaces created below.
The relatively cramped spaces allowed no room for storage, and en-suite bathrooms were "awkwardly squeezed" into lower landings. Ludwig Bemelmans, a guest in the 1930's, recalled:
"There was no place to hang your
clothes, so I hung mine on wire
coat hangers that a former tenant
had left hanging on the arms of
two six-armed gold candelabra,
the rest I put on the floor".
The sitting room contains one of the most important paintings in Hearst's collection, Bonaparte Before the Sphinx (1868) by Jean-Léon Gérôme. The suites are linked externally by a walkway, the Celestial Bridge, which is decorated with elaborate tiling.
The North and South Wings
The North, or Billiard, and the South, or Service, wings complete the castle, and were begun in 1929.
The North wing houses the billiard room on the first floor, which was converted from the original breakfast room. It has a Spanish antique ceiling and a French fireplace, and contains the oldest tapestry in the castle, a Millefleur hunting scene woven in Flanders in the 15th. century.
The spandrel over the doorcase is decorated with a frieze of 16th. century Persian tiles depicting a battle. The 34 tiles originate from Isfahan and were purchased by Hearst at the Kevorkian sale in New York in 1922.
The theater, which leads off the billiard room, was used both for amateur theatricals and the showing of movies from Hearst's Cosmopolitan Studios. The theater accommodated fifty guests and had an electric keyboard that enabled the bells in the carillon towers to be played. The walls are decorated in red damask, which originally hung in the Assembly room, and feature gilded caryatids.
The upper stories of the North Wing were the last to be worked upon, and were never completed. Activity recommenced in 1945 and Morgan delegated the work to her assistant, Warren McClure. Many of the rooms are unfinished, but Aidala considers that the bathrooms in the wing represent first-rate examples of streamline design.
The Service Wing contains the kitchen. The hotel-scale units and worktops are constructed in Monel Metal, an expensive form of nickel alloy invented in 1901. The wing contains further bedroom suites, a staff dining room, and gives entry to the 9,000 square foot basement which contained a wine cellar, pantries, the boiler plant which heated the main house, and a barber shop, for the use of Hearst's guests.
Planned but Uncompleted Elements
Hearst and Morgan intended a large ballroom or cloister to connect the North and South wings at the rear of Casa Grande and unify the whole composition, but it was never undertaken.
In 1932, Hearst contemplated incorporating the reja (grille) he had acquired from Valladolid Cathedral in 1929 into this room. He described his vision in a letter to Morgan dated that year:
"A great ballroom and banqueting hall,
that is the scheme! Isn't it a pippin."
The letter was signed "Sincerely, Your Assistant Architect".
Other structures that did not develop beyond drawings and plans included two more guest houses, in English and Chinese architectural styles.
Collections
After a visit to Ansiglioni's workshop in 1889, William wrote the following in a letter to his mother:
"Why didn't you buy Ansiglioni's Galatea. It is
superb...I have a great notion to buy it myself,
the one thing that prevents me is a scarcity of
funds.
The man wants eight thousand dollars for the
blooming thing. I have the art fever terribly.
Queer, isn't it?
I never miss a gallery and I go and nosey about
the pictures and statuary and wish they were mine."
Hearst was a voracious collector of art, with the stated intention of making the castle "a museum of the best things that I can secure."
The dealer Joseph Duveen, from whom Hearst bought despite their mutual dislike, called him the "Great Accumulator." His robust approach to buying, particularly the purchase and removal of entire historic structures, generated considerable ill-feeling, and sometimes outright opposition.
William's deconstruction and removal of the 14th. century Bradenstoke Priory in England led the Society for the Protection of Ancient Buildings to organize a campaign which used language so violent that its posters had to be pasted over for fear of a libel suit.
Hearst sometimes encountered similar opposition elsewhere. In 1919 he was writing to Morgan about:
"The patio from Bergos (sic) which, by the
way, I own but cannot get out of Spain".
The dismantling of a monastery in Sacramenia, which Hearst bought in its entirety in the 1920's, saw his workmen attacked by enraged villagers.
Hearst's tardiness in paying his bills was another less attractive feature of his purchasing approach; in 1925 Morgan was obliged to write to Arthur Byne:
"Mr. Hearst accepts your
dictum – cash or nothing".
Some of the finest pieces from the collections of books and manuscripts, tapestries, paintings, antiquities and sculpture, amounting to about half of Hearst's total art holdings, were sold in sales in the late 1930's and early 1940's, when Hearst's publishing empire was facing financial collapse, but a great deal remains.
William's art buying had started when he was young and, in his tested fashion, he established a company, the International Studio Arts Corporation, as a vehicle for purchasing works and as a means of dealing with their export and import.
In 1975, the Hearst Corporation donated the archive of Hearst's Brooklyn warehouses, the gathering point for almost all of his European acquisitions before their dispersal to his many homes, to Long Island University.
As of 2015, the university has embarked on a digitization project which will ultimately see the 125 albums of records, and sundry other materials, made available online.
Antiquities
The ancient Egyptian, Greek and Roman antiquities are the oldest works in Hearst's collection. The oldest of all are the stone figures of the Egyptian goddess Sekhmet which stand on the South Esplanade below Casa Grande. They date from the Eighteenth and Nineteenth Dynasties, approximately 1550 to 1189 BC.
Morgan designed the pool setting for the pieces, with tiling inspired by ancient Egyptian motifs. In the courtyard of Casa del Monte is one of a total of nine Roman sarcophagi collected by Hearst, dated to 230 AD, and previously held at the Palazzo Barberini, which was acquired at the Charles T. Yerkes sale in 1910.
The most important element of the antiquities collection is the holding of Greek vases, on display in the second-floor library. Although 65 vases were purchased by the Metropolitan Museum of Art in New York after Hearst's death, those which remain at the castle still form one of the world's largest private groups. Hearst began collecting vases in 1901, and his collection was moved from his New York homes to the castle in 1935.
At its peak, the collection numbered over 400 pieces. The vases were placed on the tops of the bookshelves in the library, each carefully wired in place to guard against vibrations from earthquakes. At the time of Hearst's collecting, many of the vases were believed to be of Etruscan manufacture, but later scholars ascribe all of them to Greece.
Sculptures
Hearst often bought multiple lots from sales of major collections; in 1930 he purchased five antique Roman statues from the Lansdowne sale in London. Four are now in the collection of the Los Angeles County Museum of Art, and one in the Metropolitan.
William collected bronzes as well as marble figures; a cast of a stone original of Apollo and Daphne by Bernini, dating from around 1617, stands in the Doge's suite.
In addition to his classical sculptures, Hearst was content to acquire 19th. century versions, or contemporary copies of ancient works:
"If we cannot find the right thing
in a classic statue, we can find a
modern one".
He was a particular patron of Charles Cassou, and also favored the early 19th. century Danish sculptor Bertel Thorvaldsen whose Venus Victorious remains at the castle.
Both this, and the genuinely classical Athena from the collection of Thomas Hope, were displayed in the Assembly room, along with the Venus Italica by Antonio Canova. Other works by Thorvaldsen include the four large marble medallions in the Assembly room depicting society's virtues.
Two 19th. century marbles are in the anteroom to the Assembly room, Bacchante, by Frederick William MacMonnies, a copy of his bronze original, and Pygmalion and Galatea by Gérôme.
A monumental statue of Galatea, attributed to Leopoldo Ansiglioni and dating from around 1882, stands in the center of the pool on the Main terrace in front of Casa Grande.
Textiles
Tapestries include the Scipio set by Romano in the Assembly room, two from a set telling the Biblical story of Daniel in the Morning room, and the millefleur hunting scene in the Billiard room. The hunting scene is particularly rare, one of only "a handful from this period in the world".
Hearst also assembled and displayed an important collection of Navajo textiles at San Simeon, including blankets, rugs and serapes. Most were purchased from Herman Schweizer, who ran the Indian Department of the Fred Harvey Company.
Originally gathered at Hearst's hacienda at Jolon, they were moved to Wyntoon in 1940 before being brought to San Simeon. They were finally donated to the Los Angeles County Museum of Art in 1942.
Hearst was always interested in pieces that had historical and cultural connections to the history of California and Central and Latin America. The North Wing contains two Peruvian armorial banners. Dating from the 1580's, they show the shields of Don Luis Jerónimo Fernández Cabrera y Bobadilla, Count of Chinchón and viceroy of Peru.
Nathaniel Burt, the composer and critic evaluated the collections at San Simeon thus:
"Far from being the mere kitsch that
most easterners have been led to
believe, San Simeon is full of real
beauties and treasures".
Paintings
The art collection includes works by Tintoretto, whose portrait of Alvisius Vendramin hangs in the Doge's suite, Franz Xaver Winterhalter who carried out the double portraits of Maximilian I of Mexico and his empress Carlota, located in Casa del Mar, and two portraits of Napoléon by Jean-Léon Gérôme.
Hearst's earliest painting, a Madonna and Child from the school of Duccio di Buoninsegna, dates from the early 14th. century. A gift from his friend, the editor Cissy Patterson, the painting hangs in Hearst's bedroom.
Portrait of a Woman, by Giulio Campi, hangs in a bedroom in the North Wing. In 1928 Hearst acquired the Madonna and Child with Two Angels, by Adriaen Isenbrandt.
The curator Taylor Coffman describes this work, which hangs in the Casa del Mar sitting room, as perhaps "San Simeon's finest painting". In 2018, a previously unattributed Annunciation in the Assembly room was identified as a work of 1690 by Bartolomé Pérez.
The Gardens and Grounds of Hearst Castle
The Esplanade, a curving, paved walkway, connects the main house with the guest cottages; Hearst described it as:
"Giving a finished touch to the big
house, to frame it in, as it were."
Morgan designed the pedestrianized pavement with great care, to create a coup de théâtre for guests, desiring:
"A strikingly noble and saississant effect
be impressed upon everyone on arrival."
Hearst concurred:
"Heartily approve. I certainly want that
saississant effect. I don't know what it
is, but I think we ought to have at least
one such on the premises".
A feature of the gardens are the lampposts topped with alabaster globes; modeled on "janiform hermae", the concept was Hearst's. The Swan lamps, remodeled with alabaster globe lights to match the hermae, were designed by Morgan's chief draftsman, Thaddeus Joy.
Others who influenced Hearst and Morgan in their landscaping include Charles Adams Platt, an artist and gardener who had made a particular study of the layout and planting of Italian villas. Also Nigel Keep, Hearst's orchardman, who worked at San Simeon from 1922 to 1947, and Albert Webb, Hearst's English head gardener who was at the hill from 1922 to 1948.
The Neptune Pool
The Neptune Pool, "the most sumptuous swimming pool on earth", is located near the edge of the hilltop. It is enclosed by a retaining wall and underpinned by a framework of concrete struts to allow for movement in the event of earthquakes.
The pool is often cited as an example of Hearst's changeability; it was reconstructed three times before he was finally satisfied. Originally begun as an ornamental pond, it was first expanded in 1924 as Millicent Hearst desired a swimming pool.
It was enlarged again during 1926–1928 to accommodate Cassou's statuary. Finally, in 1934, it was extended again to act as a setting for a Roman temple, in part original and in part comprising elements from other structures which Hearst transported from Europe and had reconstructed at the site.
The pool holds 345,000 gallons of water, and is equipped with seventeen shower and changing rooms. It was heated by oil-fired burners. In early 2014, the pool was drained due to drought conditions and leakage.
After a long-term restoration project to fix the leaking, the pool was refilled in August 2018. The restoration of the pool was recognized with a Preservation Design Award for Craftsmanship from the California Preservation Foundation in 2019.
The pool is well-supplied with sculpture, particularly works by Charles Cassou. His centerpiece, opposite the Roman temple, is The Birth of Venus. An even larger sculptural grouping, depicting Neptune in a chariot drawn by four horses, was commissioned to fill the empty basin above the Venus. Although carved, it was never installed.
Roman Pool
The Roman Pool, constructed under the tennis courts, provided an indoor alternative to the Neptune pool. Originally mooted by Hearst in 1927, construction did not begin until 1930, and the pool was not completed until 1935.
Hearst initially wanted the pool to be fed by salt-water, but the design challenges proved to be insuperable. A disastrous attempt to fulfill Hearst's desires by pouring 20 tons of washed rock salt into the pool saw the disintegration of the cast-iron heat exchanger and pump.
Inspiration for the mosaic decoration came from the Mausoleum of Galla Placidia in Ravenna. The tiles are of Murano glass, with gold-leaf, and were designed by Solon and manufactured in San Francisco.
Although a pool of "spectacular beauty", it was little used as it was located in a less-visited part of the complex.
The Pergola and Zoo
Two other major features of the grounds were the pergola and the zoo. The pergola, an ornamental bridleway, runs to the west of Casa Grande. Comprising concrete columns, covered in espaliered fruit trees, Morgan ensured that it was built to a height sufficient to allow Hearst, "a tall man with a tall hat on a tall horse", to ride unimpeded down its mile-long length.
Plans for a zoo, to house Hearst's large collection of wild animals, were drawn up by Morgan, and included an elephant house and separate enclosures for antelopes, camels, zebras and bears. The zoo was never constructed, but a range of shelters and pits were built, sited on Orchard Hill.
The Estate
At the height of Hearst's ownership, the estate totaled more than 250,000 acres. W. C. Fields commented on the extent of the estate while on a visit:
"Wonderful place to bring up children.
You can send them out to play. They
won't come back till they're grown."
23 miles to the north of the castle, Morgan constructed the Milpitas Hacienda, a ranch-house that acted as a trianon to the main estate, and as a focus for riding expeditions.
Appraisals of Hearst Castle
As with Hearst himself, Hearst Castle and its collections have been the subject of considerable criticism. From the 1940's the view of Hearst and Morgan's most important joint creation as the phantasmagorical Xanadu of Orson Welles's imagination has been commonplace.
Some literary depictions were gently mocking; P. G. Wodehouse's novel of 1953, The Return of Jeeves has a character describe her stay:
"I remember visiting San Simeon once,
and there was a whole French Abbey
lying on the grass."
John Steinbeck's unnamed description was certainly of Hearst:
"They's a fella, newspaper fella near the
coast, got a million acres. Fat, sof' fella
with little mean eyes an' a mouth like a
ass-hole".
The writer John Dos Passos went further, explicitly referencing Hearst in the third volume of his 1938 U.S.A trilogy:
"The emperor of newsprint retired to his
fief of San Simeon where he built an
Andalusian palace and there spends his
last years amid the relaxing adulations
of screen stars, admen, screenwriters,
publicity-men, columnists.
Until he dies, a spent Caesar grown old
with spending."
The English architectural writer Clive Aslet was little more complimentary about the castle. Disliking its "unsympathetic texture of poured concrete", he described it as "best seen from a distance".
The unfinished, and unresolved, rear façade of Casa Grande has been the subject of particular negative comment; Carleton Winslow and Nicola Frye, in their history from 1980, suggest:
"The flanking North and South wings
compete rather disastrously with the
central doge's suite block."
Others questioned the castle's very existence; the architect Witold Rybczynski asked:
"What is this Italian villa doing on the
Californian Coastal Range? A costly
piece of theatrical décor that ignores
its context and lacks meaning."
Hearst's collections were similarly disparaged. The art historian William George Constable echoed Joseph Duveen when he assessed Hearst as:
"Not a collector but a gigantic
and voracious magpie."
Later decades after Hearst's death have seen a more sympathetic and appreciative evaluation of his collections, and the estate he and Morgan created to house them.
The director of the Metropolitan Museum of Art, Thomas Hoving, although listing Hearst only at number 83 in his evaluation of America's top 101 art collectors, wrote:
"Hearst is being reevaluated. He may
have been much more of a collector
than was thought at the time of his
death."
The curator Mary Levkoff, in her 2008 study, Hearst the Collector, contends that he was indeed a collector, describing the four separate "staggeringly important" collections of antique vases, tapestries, armor and silver which Hearst had brought together.
She wrote of the challenge of bringing their artistic merit to light from under the shadow of his own reputation.
Of Morgan's building, its stock has risen with the re-evaluation of her standing and accomplishments, which saw her inducted into the California Hall of Fame in 2008. She became the first woman to receive the American Institute of Architects Gold Medal in 2014, and to have an obituary in The New York Times as recently as 2019.
The writer John Julius Norwich recorded his recantation after a visit to the castle:
"I went prepared to mock; I remained
to marvel. Hearst Castle is a palace in
every sense of the word."
Final Thoughts From William Randolph Hearst
"News is something somebody doesn't
want printed; all else is advertising.”
"Don't be afraid to make a mistake,
your readers might like it."
"Putting out a newspaper without
promotion is like winking at a girl
in the dark -- well-intentioned, but
ineffective."
"Truth is not only stranger than
fiction, it is more interesting."
"You must keep your mind on the
objective, not on the obstacle."
Hi Folks,
I just published a new imaging project on the website.
SH2-124 is an HII region located 8,500 light-years away in the constellation of Cygnus, and is the result of 14.2 hours of Narrowband and RGB integration on my Askar FRA400 Platform. The final image is narrowband SHO with RGB stars.
This faint nebula has no common name and is often overlooked for the brighter and more well-known object that is next in the Sharpless Catalog - SH2-125 - Cocoon Nebula.
Some people have a called this the "Hidden" or "Mysterious" nebula. For my purposes I have gone with the "Hidden" nebula.
Full details of this imaging project, including a detailed and annotated processing walkthrough can be found here:
cosgrovescosmos.com/projects/sh2-124-july-2025
Thanks for looking!
Clear Skies,
Pat
Published in "Living the Photoartistic Life" magazine, Issue No. 47, pg. 101. (issuu.com/thephotoartisticlife/docs/issue47-final?e=15580...) Image Resources: woman, lily pads and goldfish from Adobe Stock. Lotus flower from Pixabay; lophelia coral from noaa.com;
David Hockney (1938 –)
2021
iPad painting printed on paper,
ed. 14/25
Published by David Hockney, Inc.,
Los Angeles
Collection of Jordan D. Schnitzer
Portland Art Museum
In spring and summer 2026, the Portland Art Museum presents David Hockney: Works from the Collections of Jordan D. Schnitzer and His Family Foundation, celebrating one of the most influential artists of our time. The vibrant exhibition, on view February 14 – July 26, 2026, is the largest North American survey exhibition of Hockney’s work, with more than 200 colorful prints, collages, video, and photographic and iPad drawings spanning six decades of the artist’s career.
Best known for vivid scenes that highlight his passion for both the natural world and human connection, visitors will experience a stunning array of dimensions and media that underscore Hockney’s innovative experiments. Included are his iconic subjects and series—California swimming pools, the monumental Yosemite, and British landscapes in full bloom, as well as intimate portrayals of friends, family, and queer desire.
“Hockney’s colorful, fresh perspectives encourage us to reconsider everyday objects, faces, and places of our rapidly changing contemporary world in whimsical new ways,” said Catherine Whitney, Honolulu Museum of Art Director of Curatorial Affairs and exhibition consulting curator.
Highlighting some of Hockney’s most celebrated pieces, David Hockney: Works from the Collections of Jordan D. Schnitzer and His Family Foundation sheds light on the artist’s process, driven by his fascination with technology as a channel for both artistic creation and human connection. In a pursuit to better understand how artists translate visual perception, Hockney has explored historical modes of representation, including the expansive spaces of traditional Chinese scrolls, the condensed dimensionality of Cubism, and the linear perspective of the Italian Renaissance, as well as optical devices like mirrors and the camera obscura. He also takes inspiration from the continual advancement of modern technology to evolve his approach and visual vocabulary, utilizing tools such as copy machines, photo editing software, iPhones, and iPads.
“To many, David Hockney is the most important artist working today. His images take us on a journey through country roads and gardens and let us view his exploration of perspective. More than any other artist, he has used technology to create art,” said ARTnews Top 200 Collector Jordan Schnitzer. “Whether it was Xerox prints, Polaroid photographs, or on the iPad, Hockney’s eye and hand create some of the most intriguing and beautiful art ever made!”
Hockney’s ability to engage deeply with an ever-changing world invites viewers to reconsider ideas of relationships versus solitude, spectacle versus reality, and tradition versus technology. A highlight of the exhibition is a 2014 photographic series that demonstrates an innovative approach involving “reversed perspective,” in which the spectator’s view is tightly focused on the foreground of an image, rather than upon a far-off vanishing point. Multiple angles and equally sharp viewpoints converge simultaneously to visually simulate the experience of moving through space and time.
“We are pleased to be partnering with Jordan D. Schnitzer and His Family Foundation on this impressive exhibition of David Hockney’s work,” said Portland Art Museum Director Brian Ferriso. “We are excited for visitors to experience the artist’s vibrant style, subject matter, and perspective shifts in the newly renovated and expanded museum.”
Organized by Catherine Whitney, Honolulu Museum of Art Director of Curatorial Affairs.
Published in National Geographic Daily News - September 9, 2013 -- "Stunning Photos of NASA's Nighttime Moon Launch" news.nationalgeographic.com/news/2013/09/pictures/130909-...
I was fortunate to be vacationing with my family in Fenwick Island, DE when I learned of the upcoming launch of the LADEE spacecraft on a Minotaur 5 rocket. The launch was from the NASA Wallops Island Flight Center about 50-60 miles south of my location. I was amazed by how bright and vividly the launch illuminated the southwestern sky at my viewing point. I expected the rocket to appear like a satellite; I was completely floored to see how bright and dramatic the launch was from 50 miles away!
August 9, 2014 - North of Axtell Nebraska
Early August Severe Weather...
This was the 2nd set of images after sunset. Had to drive like hell, but within the speed limits to get ahead of this storm. Had to drive through some torrential rain as I slid under the shelf as it passed over my area south of Elm Creek Nebraska.
Now 100% outflow dominate it was pushing this incredible shelf cloud across south central Nebraska. The city lights from Axtell and the City lights of Kearney Nebraska (about 15 miles to my north) were giving that extra light I needed.
City lights painting the sky with this now after sunset shelf cloud. Nice definition to this storm and the light was simply amazing against this thunderstorm silhouette. Nice way to end this local chase day!
*** Please NOTE and RESPECT the Copyright ***
Copyright 2014
Dale Kaminski @ NebraskaSC Photography
All Rights Reserved
This image may not be copied, reproduced, published or distributed in any medium without the expressed written permission of the copyright holder.
#ForeverChasing
#NebraskaSC
Self published my first book a couple months back. Havent posted a pic on here in a bit. The book is a non-profit book and is a completely independent venture. You can read more about it at www.bookofbeards.com You can also buy a copy there.
I have a photo gallery exhibited at Galerie du Lion, Orleans (1 hour by train from Paris) from 4 April to 25 May 2014.
www.galeriedulion.fr/les-expositions-4.html
Drôles de bestioles : la nature dans tous ses états
6, rue Croix de Malte
45000 Orléans
Sparrowhawk ( Accipiter nisus )
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A young male looking right at me, to watch this wild bird only metres away was a dream come true.
Like all nature photography there is an element of luck needed to get shots of these amazing birds.
He returned late in the day and the light was still in my favour so I quickly attached my teleconvertor to capture this shot of him.
Thanks again Alan for making this possible, what a great day.
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Best seen Large on black - Press L
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( Published as the "Picture Of The Day" in the Glasgow Herald – Apr 9, 2014 )
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In case you publish this photo please don't forget the credits |
Ao publicar, por gentileza, dar os devidos créditos
Foto por Rodrigo Bertolino: rodrigobertolino.com
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CONTACTS / E-MAIL
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¬ CONTACT: contato@rodrigobertolino.com
¬ ADD MSN: jwg_rdg@hotmail.com
¬ SITE: rodrigobertolino.com
ALL RIGHT RESERVED
All material in my gallery CANNOT be reproduced, copied, edited, published, transmitted or uploaded in any way without my permission
I'm not one for bragging, but I just can't help it with this one!
I got the front page and also an 8 page article inside the magazine. What a great start to 2014!
Huge thanks to everyone who follows and supports me, and to everyone that's helped and inspired me along the way in the light painting world :)
Press F to 'Fave'
Press L to view Large on 'black'
Twitter | Google+ | Tumblr | 500px | Facebook Page
Originally I wasn't going to publish this picture, I just tried some makeup and then checked it on photos. But then I started to play with new photo editing software filters and this picture turned out to be quite cute...
Bears, illustrated is a free downloadable calendar for 2010 featuring twelve artists from around the world homaging the men they love and admire: Charlie Hunter, Álvaro Barruylle Ayala, Tabo Ayala, Kenzie LaMar-Rubens, LÚ, Rodrigo Muñoz Ballester, Fuzzbelly, AP Bear, Harry Soup, José Manuel Hortelano-Pi, Christian Trippe and me, Christian Fernández Mirón. This is my illustration for October. Visit the website to see them all and download the calendar!
Bears, illustrated es un calendario descargable y gratuito para 2010 con doce artistas internacionales homenajeando a los hombres que aman y admiran: Charlie Hunter, Álvaro Barruylle Ayala, Tabo Ayala, Kenzie LaMar-Rubens, LÚ, Rodrigo Muñoz Ballester, Fuzzbelly, AP Bear, Harry Soup, José Manuel Hortelano-Pi, Christian Trippe y Christian Fernández Mirón. Ésta es mi ilustración para el mes de Octubre. ¡Visita el enlace para verlas todas y bajarte el calendario!
Published on the front cover of Digital Photo Magazine. I saw an opportunity unfolding that would provide a shot different to the usual photographs of this iconic location. Its not often I achieve exactly what I set out to do, but in this instance, my vision became a reality.
I am featured as a part of an article on Flickr in the March issue of What Digital Camera magazine. I was thrilled when approached about doing an interview for the feature. Now, seeing the results, I am filled with emotions- happiness, amazement, shock and joy (just to name a few). It is still hard for me to believe and I can’t wait to get a ‘real’ copy in my little hands! Being in a magazine is a lifelong dream for me and I am so excited to share this experience with me Flickr friends and fans. Without all of you this would have remained only a dream! I want to thank you all from the bottom of my heart for helping to make this girl’s dream a reality!
I copied the text below for those of us who do not have superhero eyes. I hope some of you enjoy learning a little more about me.
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"Carolina is a graphic artist and self-confessed 'computer geek' who has one of the most unusual Flickr photostreams, in that all of the photographs are of her. Her stunning looks and often provocative poses has also made it one of the most visited too, with nearly three million views. It isn't an original idea of course, but what elevates Carolina's work is the skill and artistry involved in their creation.
'I love having my photo taken' confesses Carolina, who discovered Flickr through a friend. 'In the beginning I thought it would be fun to post photos of myself wearing my collection of Juicy Couture clothing. After my photos began to get more popular I started pursuing a lifelong dream of modeling. I grew up in a family that was always taking photos and I have always loved being on both sides of the camera'
Carolina studied photography at college, and is an avid consumer of fashion photography. Some of her pictures are self-portraits but most are a collaboration with her partner Allen. 'We work well together,' she continues. 'I come up with most of the ideas, including styling, locations and poses. I also do any Photoshop post processing. Allen is great at directing and shooting.'
Carolina is very prolific. 'I like to post a new photo everyday. It keeps me motivated. My mind is always thinking of new ideas. At weekends we go out to locations I've thought of during the week.'
Carolina and Allen use an Olympus E1 and E500. 'I love the Four-Thirds system and have several lenses,' she enthuses. 'We are also lucky enough to have a studio in our home, with both continuous and flash lighting systems, and a 10ft backdrop which is kept erected all of the time, as if it were furniture. That motivates us for those unplanned shots too.'"
Published by Hutchinson, undated
Everyone agreed the Peeky and Boo were the two naughtiest elves in the whole of Elfland. Ond on this particular week, they'd been even naughtier than usual...
1950; Lady for Love by Alan Schultz. Nice lettering! Artist uncredited. Published by Novel Library 42
Trying really hard to get a handle on HSS so that I can shoot wide open. This was my first time using it during a session.
Canon 600 EX-RT camera right, pointed downwards towards Jeanette
To see more of my work, follow me!
www.instagram.com/KendraBShotME
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Published together with many others in my portfolio in The C-41 Photographic Magazine, beautiful italian photography magazine ♥
Una de muchas fotos publicadas en mi portfolio en The C-41 Photographic Magazine, bella revista italiana de fotografía ♥
Published 1969. An old scan from the archives. Still waiting for a replacement scanner to be shipped to me.
Published: www.thestkittsnevisobserver.com/why-elderly-men-die-more-...
Das war der beste Redner, den ich bisher bei den Coronaprotesten gehört habe. Druckreif und frei ohne Manuskript gesprochen. Logisch, sachlich und engagiert. Sein Hauptkritikpunkt waren die geplanten neuen Impfstoffe, die in die Genstruktur des Menschen eingreifen. Er sieht darin eine große Gefahr für die menschliche Evolution. Ich habe mich später noch mit ihm unterhalten, muss das aber erst noch verarbeiten und es würde hier auch zu weit führen.
That was the best speaker I've ever heard at the Corona Protests. Ready for print and spoken freely without manuscript. Logical, factual and dedicated. His main criticism was of the planned new vaccines that would intervene in the genetic structure of humans. He sees a great danger for human evolution. I talked to him later, but I have yet to process this and it would also go too far here.
Frankfurt Rossmarkt, Coronaprotest
LEGAL NOTICE | protected work • All Rights reserved © B. Egger photographer retains ownership and all copyrights in this work.
licence | please contact me before to obtain prior a license and to buy the rights to use and publish this photo. ▻ more..
photographer | ▻ Bernard Egger profile.. • collections.. • sets..
classic sports cars | vintage motorcycles | Oldtimer Grand Prix
location | Soelk Pass, Styria 💚 Austria
📷 | 2004 BMW R 1200 CL :: rumoto images # 2825 bw
If a photographer can’t feel what he is looking at, then he is never going to get others to feel anything when they look at his pictures.
:: Bernard Egger, 写真家, カメラマン, 摄影师, rumoto images, фото, rфотограф, motoring, photography, Fotográfico, stunning, supershot, action, emotion, emotions, Faszination, classic, Classic-Motorrad, Leidenschaft, passion, Maschine, Moto, motocyclisme, Motorcycle, Motorcycles, Motorrad, Motorräder, Motorbike, Мотоциклы и байкеры, fine art, 摩托, バイク, 오토바이, Motocicletă, Мотоцикл, รถจักรยานยนต์, 摩托车, Motorcykel, Mootorratas, Moottoripyörä, Motosiklèt, Motorkerékpár, Motocikls, Motociklas, Motorsykkel, Motocykl, Motocicleta, Motocykel, Motosiklet, Sölkpaß, Soelk Pass, Styria, Austria, Австрия, Europe, BMW, BMW Motorcycles, Boxer, R1200CL, Cruiser, Tours, touring, travelling, Reisen, Motorradtour, alpine roads, Alpen, The Alps, Les Alpes, Le Alpi, Mountain Road, Bergstraße, Alpenpass, mono, monochrome, sepia, schwarzweiß, black and white, BW,
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Woodcliff Lake, New Jersey, August 2002 ...
Some people consider a six-day cruise as the perfect vacation. Other's might agree, as long as the days are marked by blurred fence posts and dotted lines instead of palm trees and ocean waves. For them, BMW introduces the perfect alternative to a deck chair - the R 1200 CL.
Motorcyclists were taken aback when BMW introduced its first cruiser in 1997, but the R 1200 C quickly rose to become that year's best-selling BMW. The original has since spawned several derivatives including the Phoenix, Euro, Montana and Stiletto. This year, BMW's cruiser forms the basis for the most radical departure yet, the R 1200 CL. With its standard integral hard saddlebags, top box and distinctive handlebar-mounted fairing, the CL represents twin-cylinder luxury-touring at its finest, a completely modern luxury touring-cruiser with a touch of classic BMW.
Although based on the R 1200 C, the new CL includes numerous key changes in chassis, drivetrain, equipment and appearance, specifically designed to enhance the R 1200's abilities as a long-distance mount. While it uses the same torquey, 1170cc 61-hp version of BMW's highly successful R259 twin, the CL backs it with a six-speed overdrive transmission. A reworked Telelever increases the bike's rake for more-relaxed high-speed steering, while the fork's wider spacing provides room for the sculpted double-spoke, 16-inch wheel and 150/80 front tire. Similarly, a reinforced Monolever rear suspension controls a matching 15-inch alloy wheel and 170/80 rear tire. As you'd expect, triple disc brakes featuring BMW's latest EVO front brake system and fully integrated ABS bring the bike to a halt at day's end-and set the CL apart from any other luxury cruiser on the market.
Yet despite all the chassis changes, it's the new CL's visual statement that represents the bike's biggest break with its cruiser-mates. With its grip-to-grip sweep, the handlebar-mounted fairing evokes classic touring bikes, while the CL's distinctive quad-headlamps give the bike a decidedly avant-garde look - in addition to providing standard-setting illumination. A pair of frame-mounted lowers extends the fairing's wind coverage and provides space for some of the CL's electrics and the optional stereo. The instrument panel is exceptionally clean, surrounded by a matte gray background that matches the kneepads inset in the fairing extensions. The speedometer and tachometer flank a panel of warning lights, capped by the standard analog clock. Integrated mirror/turnsignal pods extend from the fairing to provide further wind protection. Finally, fully integrated, color-matched saddlebags combine with a standard top box to provide a steamer trunk's luggage capacity.
The CL's riding position blends elements of both tourer and cruiser, beginning with a reassuringly low, 29.3-inch seat height. The seat itself comprises two parts, a rider portion with an integral lower-back rest, and a taller passenger perch that includes a standard backrest built into the top box. Heated seats, first seen on the K 1200 LT, are also available for the CL to complement the standard heated grips. A broad, flat handlebar places those grips a comfortable reach away, and the CL's floorboards allow the rider to shift position easily without compromising control. Standard cruise control helps melt the miles on long highway stints. A convenient heel/toe shifter makes for effortless gearchanges while adding exactly the right classic touch.
The R 1200 CL backs up its cruiser origins with the same superb attention to cosmetics as is shown in the functional details. In addition to the beautifully finished bodywork, the luxury cruiser boasts an assortment of chrome highlights, including valve covers, exhaust system, saddlebag latches and frame panels, with an optional kit to add even more brightwork. Available colors include Pearl Silver Metallic, Capri Blue Metallic and Mojave Brown Metallic, this last with a choice of black or brown saddle (other colors feature black).
The R 1200 CL Engine: Gearing For The Long Haul
BMW's newest tourer begins with a solid foundation-the 61-hp R 1200 C engine. The original, 1170cc cruiser powerplant blends a broad powerband and instantaneous response with a healthy, 72 lb.-ft. of torque. Like its forebear, the new CL provides its peak torque at 3000 rpm-exactly the kind of power delivery for a touring twin. Motronic MA 2.4 engine management ensures that this Boxer blends this accessible power with long-term reliability and minimal emissions, while at the same time eliminating the choke lever for complete push-button simplicity. Of course, the MoDiTec diagnostic feature makes maintaining the CL every bit as simple as the other members of BMW's stable.
While tourers and cruisers place similar demands on their engines, a touring bike typically operates through a wider speed range. Consequently, the R 1200 CL mates this familiar engine to a new, six-speed transmission. The first five gear ratios are similar to the original R 1200's, but the sixth gear provides a significant overdrive, which drops engine speed well under 3000 rpm at 60 mph. This range of gearing means the CL can manage either responsive in-town running or relaxed freeway cruising with equal finesse, and places the luxury cruiser right in the heart of its powerband at touring speeds for simple roll-on passes.
In addition, the new transmission has been thoroughly massaged internally, with re-angled gear teeth that provide additional overlap for quieter running. Shifting is likewise improved via a revised internal shift mechanism that produces smoother, more precise gearchanges. Finally, the new transmission design is lighter (approximately 1 kg.), which helps keep the CL's weight down to a respectable 679 lbs. (wet). The improved design of this transmission will be adopted by other Boxer-twins throughout the coming year.
The CL Chassis: Wheeled Luggage Never Worked This Well
Every bit as unique as the CL's Boxer-twin drivetrain is the bike's chassis, leading off-literally and figuratively-with BMW's standard-setting Telelever front suspension. The CL's setup is identical in concept and function to the R 1200 C's fork, but shares virtually no parts with the previous cruiser's. The tourer's wider, 16-inch front wheel called for wider-set fork tubes, so the top triple clamp, fork bridge, fork tubes and axle have all been revised, and the axle has switched to a full-floating design. The aluminum Telelever itself has been further reworked to provide a slightly more raked appearance, which also creates a more relaxed steering response for improved straight-line stability. The front shock has been re-angled and its spring and damping rates changed to accommodate the new bike's suspension geometry, but is otherwise similar to the original R 1200 C's damper.
Similarly, the R 1200 CL's Monolever rear suspension differs in detail, rather than concept, from previous BMW cruisers. Increased reinforcing provides additional strength at the shock mount, while a revised final-drive housing provides mounts for the new rear brake. But the primary rear suspension change is a switch to a shock with travel-related damping, similar to that introduced on the R 1150 GS Adventure. This new shock not only provides for a smoother, more controlled ride but also produces an additional 20mm travel compared to the other cruisers, bringing the rear suspension travel to 4.72 inches.
The Telelever and Monolever bolt to a standard R 1200 C front frame that differs only in detail from the original. The rear subframe, however, is completely new, designed to accommodate the extensive luggage system and passenger seating on the R 1200 CL. In addition to the permanently affixed saddlebags, the larger seats, floor boards, top box and new side stand all require new mounting points.
All this new hardware rolls on completely restyled double-spoke wheels (16 x 3.5 front/15 x 4.0 rear) that carry wider, higher-profile (80-series) touring tires for an extremely smooth ride. Bolted to these wheels are larger disc brakes (12.0-inch front, 11.2-inch rear), with the latest edition of BMW's standard-setting EVO brakes. A pair of four-piston calipers stop the front wheel, paired with a two-piston unit-adapted from the K 1200 LT-at the rear. In keeping with the bike's touring orientation, the new CL includes BMW's latest, fully integrated ABS, which actuates both front and rear brakes through either the front hand lever or the rear brake pedal.
The CL Bodywork: Dressed To The Nines
Although all these mechanical changes ensure that the new R 1200 CL works like no other luxury cruiser, it's the bike's styling and bodywork that really set it apart. Beginning with the bike's handlebar-mounted fairing, the CL looks like nothing else on the road, but it's the functional attributes that prove its worth. The broad sweep of the fairing emphasizes its aerodynamic shape, which provides maximum wind protection with a minimum of buffeting. Four headlamps, with their horizontal/vertical orientation, give the CL its unique face and also create the best illumination outside of a baseball stadium (the high-beams are borrowed from the GS).
The M-shaped windshield, with its dipped center section, produces exceptional wind protection yet still allows the rider to look over the clear-plastic shield when rain or road dirt obscure the view. Similarly, clear extensions at the fairing's lower edges improve wind protection even further but still allow an unobstructed view forward for maneuvering in extremely close quarters. The turnsignal pods provide further wind coverage, and at the same time the integral mirrors give a clear view to the rear.
Complementing the fairing, both visually and functionally, the frame-mounted lowers divert the wind blast around the rider to provide further weather protection. Openings vent warm air from the frame-mounted twin oil-coolers and direct the heat away from the rider. As noted earlier, the lowers also house the electronics for the bike's optional alarm system and cruise control. A pair of 12-volt accessory outlets are standard.
Like the K 1200 LT, the new R 1200 CL includes a capacious luggage system as standard, all of it color-matched and designed to accommodate rider and passenger for the long haul. The permanently attached saddlebags include clamshell lids that allow for easy loading and unloading. Chrome bumper strips protect the saddlebags from minor tipover damage. The top box provides additional secure luggage space, or it can be simply unbolted to uncover an attractive aluminum luggage rack. An optional backrest can be bolted on in place of the top box. Of course, saddlebags and top box are lockable and keyed to the ignition switch.
Options & Accessories: More Personal Than A Monogram
Given BMW's traditional emphasis on touring options and the cruiser owner's typical demands for customization, it's only logical to expect a range of accessories and options for the company's first luxury cruiser. The CL fulfills those expectations with a myriad of options and accessories, beginning with heated or velour-like Soft Touch seats and a low windshield. Electronic and communications options such as an AM/FM/CD stereo, cruise control and onboard communication can make time on the road much more pleasant, whether you're out for an afternoon ride or a cross-country trek - because after all, nobody says you have to be back in six days. Other available electronic features include an anti-theft alarm, which also disables the engine.
Accessories designed to personalize the CL even further range from cosmetic to practical, but all adhere to BMW's traditional standards for quality and fit. Chrome accessories include engine-protection and saddlebag - protection hoops. On a practical level, saddlebag and top box liners simplify packing and unpacking. In addition to the backrest, a pair of rear floorboards enhance passenger comfort even more.
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Der Luxus-Cruiser zum genußvollen Touren.
Die Motorradwelt war überrascht, als BMW Motorrad 1997 die R 1200 C, den ersten Cruiser in der Geschichte des Hauses, vorstellte. Mit dem einzigartigen Zweizylinder-Boxermotor und einem unverwechselbar eigenständigen Design gelang es auf Anhieb, sich in diesem bis dato von BMW nicht besetzten Marktsegment erfolgreich zu positionieren. Bisher wurden neben dem Basismodell R 1200 C Classic die technisch nahezu identischen Modellvarianten Avantgarde und Independent angeboten, die sich in Farbgebung, Designelementen und Ausstattungsdetails unterscheiden.
Zur Angebotserweiterung und zur Erschließung zusätzlicher Potenziale, präsentiert BMW Motorrad für das Modelljahr 2003 ein neues Mitglied der Cruiserfamilie, den Luxus-Cruiser R 1200 CL. Er wird seine Weltpremiere im September in München auf der INTERMOT haben und voraussichtlich im Herbst 2002 auf den Markt kommen. Der Grundgedanke war, Elemente von Tourenmotorrädern auf einen Cruiser zu übertragen und ein Motorrad zu entwickeln, das Eigenschaften aus beiden Fahrzeuggattungen aufweist.
So entstand ein eigenständiges Modell, ein Cruiser zum genussvollen Touren, bei dem in Komfort und Ausstattung keine Wünsche offen bleiben.
Als technische Basis diente die R 1200 C, von der aber im wesentlichen nur der Motor, der Hinterradantrieb, der Vorderrahmen, der Tank und einige Ausstattungsumfänge übernommen wurden. Ansonsten ist das Motorrad ein völlig eigenständiger Entwurf und in weiten Teilen eine Neuentwicklung.
Fahrgestell und Design:
Einzigartiges Gesicht, optische Präsenz und Koffer integriert.
Präsenz, kraftvoller Auftritt und luxuriöser Charakter, mit diesen Worten lässt sich die Wirkung der BMW R 1200 CL kurz und treffend beschreiben. Geprägt wird dieses Motorrad von der lenkerfesten Tourenverkleidung, deren Linienführung sich in den separaten seitlichen Verkleidungsteilen am Tank fortsetzt, so dass in der Seitenansicht fast der Eindruck einer integrierten Verkleidung entsteht. Sie bietet dem Fahrer ein hohes Maß an Komfort durch guten Wind- und Wetterschutz.
Insgesamt vier in die Verkleidung integrierte Scheinwerfer, zwei für das Abblendlicht und zwei für das Fernlicht, geben dem Motorrad ein unverwechselbares, einzigartiges Gesicht und eine beeindruckende optische Wirkung, die es so bisher noch bei keinem Motorrad gab. Natürlich sorgen die vier Scheinwerfer auch für eine hervorragende Fahrbahnausleuchtung.
Besonders einfallsreich ist die aerodynamische Gestaltung der Verkleidungsscheibe mit ihrem wellenartig ausgeschnittenen oberen Rand. Sie leitet die Strömung so, dass der Fahrer wirkungsvoll geschützt wird. Gleichzeitig kann man aber wegen des Einzugs in der Mitte ungehindert über die Scheibe hinwegschauen und hat somit unabhängig von Nässe und Verschmutzung der Scheibe ein ungestörtes Sichtfeld auf die Straße.
Zur kraftvollen Erscheinung des Motorrades passt der Vorderradkotflügel, der seitlich bis tief zur Felge heruntergezogen ist. Er bietet guten Spritzschutz und unterstreicht zusammen mit dem voluminösen Vorderreifen die Dominanz der Frontpartie, die aber dennoch Gelassenheit und Eleganz ausstrahlt.
Der gegenüber den anderen Modellen flacher gestellte Telelever hebt den Cruisercharakter noch mehr hervor. Der Heckbereich wird bestimmt durch die integrierten, fest mit dem Fahrzeug verbundenen Hartschalenkoffer und das abnehmbare Topcase auf der geschwungenen Gepäckbrücke, die zugleich als Soziushaltegriff dient. Koffer und Topcase sind jeweils in Fahrzeugfarbe lackiert und bilden somit ein harmonisches Ganzes mit dem Fahrzeug.
Akzente setzen auch die stufenförmig angeordneten breiten Komfortsitze für Fahrer und Beifahrer mit der charakteristischen hinteren Abstützung. Luxus durch exklusive Farben, edle Oberflächen und Materialien.
Die R 1200 CL wird zunächst in drei exklusiven Farben angeboten: perlsilber-metallic und capriblau-metallic mit jeweils schwarzen Sitzen und mojavebraun-metallic mit braunem Sitzbezug (wahlweise auch in schwarz). Die Eleganz der Farben wird unterstützt durch sorgfältige Materialauswahl und perfektes Finish von Oberflächen und Fugen. So ist zum Beispiel die Gepäckbrücke aus Aluminium-Druckguß gefertigt und in weissaluminium lackiert, der Lenker verchromt und die obere Instrumentenabdeckung ebenfalls weissaluminiumfarben lackiert. Die Frontverkleidung ist vollständig mit einer Innenabdeckung versehen, und die Kniepads der seitlichen Verkleidungsteile sind mit dem gleichen Material wie die Sitze überzogen.
All dies unterstreicht den Anspruch auf Luxus und Perfektion.
Antrieb jetzt mit neuem, leiserem Sechsganggetriebe - Boxermotor unverändert.
Während der Boxermotor mit 1170 cm³ unverändert von der bisherigen R 1200 C übernommen wurde - auch die Leistungsdaten sind mit 45 kW (61 PS) und 98 Nm Drehmoment bei 3 000 min-1 gleich geblieben -, ist das Getriebe der R 1200 CL neu. Abgeleitet von dem bekannten Getriebe der anderen Boxermodelle hat es jetzt auch sechs Gänge und wurde grundlegend überarbeitet. Als wesentliche Neuerung kommt eine sogenannte Hochverzahnung zum Einsatz. Diese sorgt für einen "weicheren" Zahneingriff und reduziert erheblich die Laufgeräusche der Verzahnung.
Der lang übersetzte, als "overdrive" ausgelegte, sechste Gang erlaubt drehzahlschonendes Fahren auf langen Etappen in der Ebene und senkt dort Verbrauch und Geräusch. Statt eines Schalthebels gibt es eine Schaltwippe für Gangwechsel mit einem lässigen Kick. Schaltkomfort, Geräuscharmut, niedrige Drehzahlen und dennoch genügend Kraft - Eigenschaften, die zum Genusscharakter des Fahrzeugs hervorragend passen.
Dass auch die R 1200 CL, wie jedes seit 1997 neu eingeführte BMW Motorrad weltweit, serienmäßig über die jeweils modernste Abgasreinigungstechnologie mit geregeltem Drei-Wege-Katalysator verfügt, muss fast nicht mehr erwähnt werden. Es ist bei BMW zur Selbstverständlichkeit geworden.
Fahrwerkselemente für noch mehr Komfort - Telelever neu und hinteres Federbein mit wegabhängiger Dämpfung.
Ein cruisertypisches Merkmal ist die nach vorn gestreckte Vorderradführung mit flachem Winkel zur Fahrbahn und großem Nachlauf. Dazu wurde für die R 1200 CL der nach wie vor einzigartige BMW Telelever neu ausgelegt.
Die Gabelholme stehen weiter auseinander, um dem bulligen, 150 mm breiten Vorderradreifen Platz zu bieten.
Für die Hinterradfederung kommt ein Federbein mit wegabhängiger Dämpfung zum Einsatz, das sich durch hervorragende Komforteigenschaften auszeichnet. Der Gesamtfederweg wuchs um 20 mm gegenüber den anderen Cruisermodellen auf jetzt 120 mm. Die Federbasisverstellung zur Anpassung an den Beladungszustand erfolgt hydraulisch über ein bequem zugängliches Handrad.
Hinterradschwinge optimiert und Heckrahmen neu.
Die Hinterradschwinge mit Hinterachsgehäuse, der BMW Monolever, wurde verstärkt und zur Aufnahme einer größeren Hinterradbremse angepasst.
Der verstärkte Heckrahmen ist vollständig neu, um Trittbretter, Kofferhalter, Gepäckbrücke und die neuen Sitze sowie die modifizierte Seitenstütze aufnehmen zu können. Der Vorderrahmen aus Aluminiumguss wurde mit geringfügigen Modifikationen von der bisherigen R 1200 C übernommen.
Räder aus Aluminiumguss, Sitze, Trittbretter und Lenker - alles neu.
Der optische Eindruck eines Motorrades wird ganz wesentlich auch von den Rädern bestimmt. Die R 1200 CL hat avantgardistisch gestaltete neue Gussräder aus Aluminium mit 16 Zoll (vorne) beziehungsweise 15 Zoll (hinten) Felgendurchmesser, die voluminöse Reifen im Format 150/80 vorne und 170/80 hinten aufnehmen.
Die Sitze sind für Fahrer und Beifahrer getrennt ausgeführt, um den unterschiedlichen Bedürfnissen gerecht zu werden. So ist der breite Komfortsattel für den Fahrer mit einer integrierten Beckenabstützung versehen und bietet einen hervorragenden Halt. Die Sitzhöhe beträgt 745 mm. Der Sitz für den Passagier ist ebenfalls ganz auf Bequemlichkeit ausgelegt und etwas höher als der Fahrersitz angeordnet. Dadurch hat der Beifahrer einen besseren Blick am Fahrer vorbei und kann beim Cruisen die Landschaft ungestört genießen.
Großzügige cruisertypische Trittbretter für den Fahrer tragen zum entspannten Sitzen bei. Die Soziusfußrasten, die von der K 1200 LT abgeleitet sind, bieten ebenfalls sehr guten Halt und ermöglichen zusammen mit dem günstigen Kniebeugewinkel auch dem Beifahrer ein ermüdungsfreies Touren.
Der breite, verchromte Lenker vermittelt nicht nur Cruiser-Feeling; Höhe und Kröpfungswinkel sind so ausgelegt, dass auch auf langen Fahrten keine Verspannungen auftreten. Handhebel und Schalter mit der bewährten und eigenständigen BMW Bedienlogik wurden unverändert von den anderen Modellen übernommen.
HighTech bei den Bremsen - BMW EVO-Bremse und als Sonderausstattung Integral ABS.
Sicherheit hat bei BMW traditionell höchste Priorität. Deshalb kommt bei der R 1200 CL die schon in anderen BMW Motorrädern bewährte EVO-Bremse am Vorderrad zum Einsatz, die sich durch eine verbesserte Bremsleistung auszeichnet. Auf Wunsch gibt es das einzigartige BMW Integral ABS, dem Charakter des Motorrades entsprechend in der Vollintegralversion. Das heißt, unabhängig ob der Hand- oder Fußbremshebel betätigt wird, immer wirkt die Bremskraft optimal auf beide Räder. Im Vorderrad verzögert eine Doppel-Scheibenbremse mit 305 mm Scheibendurchmesser und im Hinterrad die von der K 1200 LT übernommene Einscheiben-Bremsanlage mit einem Scheibendurchmesser von 285 mm.
Fortschrittliche Elektrik: Vierfach-Scheinwerfer, wartungsarme Batterie und elektronischer Tachometer.
Vier Scheinwerfer, je zwei für das Abblend- und Fernlicht, geben dem Motorrad von vorne ein einzigartiges prägnantes Gesicht. Durch die kreuzweise Anordnung - die Abblendscheinwerfer sitzen nebeneinander und die Fernscheinwerfer dazwischen und übereinander - wird eine hohe Signalwirkung bei Tag und eine hervorragende Fahrbahnausleuchtung bei Dunkelheit erzielt.
Neu ist die wartungsarme, komplett gekapselte Gel-Batterie, bei der kein Wasser mehr nachgefüllt werden muss. Eine zweite Steckdose ist serienmäßig. Die Instrumente sind ebenfalls neu. Drehzahlmesser und Tachometer sind elektronisch und die Zifferblätter neu gestaltetet, ebenso die Analoguhr.
Umfangreiche Sonderausstattung für Sicherheit, Komfort und individuellen Luxus.
Die Sonderausstattung der R 1200 CL ist sehr umfangreich und reicht vom BMW Integral ABS für sicheres Bremsen über Komfortausstattungen wie Temporegelung, heizbare Lenkergriffe und Sitzheizung bis hin zu luxuriöser Individualisierung mit Softtouchsitzen, Chrompaket und fernbedientem Radio mit CD-Laufwerk.
Published into the 1930's, Electric Railway Journal (and predecessor Street Railway Journal) cranked out a weekly (and later monthly) magazine of the street railway industry in the United States. I collected them for many years, and then about ten years ago the Internet Archive archive.org/search.php?query=Electric%20Railway%20Journal... and others started scanning them and putting them on line.
One of the most enjoyable parts about the magazine are the lavish full page advertisements from the industry's many suppliers. This particular ad from General Electric features a particularly unusual looking car, one of ten built by Brill in 1916 for the Lehigh Traction Company. An interesting feature of these center entrance cars (aside from bearing place names as mentioned in the ad) was that one half was fitted with conventional seats and the other half had longitudinal benches for use by the many coal miners that rode the cars. The cars were featured in Brill Magazine (which have also been scanned by the Internet Archive project), you can check it out here: archive.org/stream/brillmagazine101916phil#page/78 yet another example of how the internet has changed the way we do historical research in amazing ways.
The Postcard
A postally unused LP Series postcard that was published by the Lansdowne Publishing Co. Ltd. of London. The image is a glossy real photograph, and the card has a divided back. It was printed in Great Britain.
Note how nearly all of the vehicles other than buses are taxis rather than private cars - in the early post-war years, large-scale car ownership in the UK had yet to get going.
Piccadilly Circus
Piccadilly Circus is a road junction and public space in London's West End. It was built in order to connect Regent Street with Piccadilly. In this context, a circus, from the Latin word meaning "circle", is a round open space at a street junction.
The Circus now connects Piccadilly, Regent Street, Shaftesbury Avenue, the Haymarket, Coventry Street (onwards to Leicester Square) and Glasshouse Street.
Piccadilly Circus is close to major shopping and entertainment areas, and its status as a major traffic junction has made the Circus a busy meeting place and a tourist attraction in its own right.
Piccadilly Circus is particularly known for its video display and neon signs mounted on the corner building on the northern side, as well as the Shaftesbury Memorial Fountain and statue of Anteros (which is popularly, though mistakenly, believed to represent Eros).
Piccadilly Circus is surrounded by several notable buildings, including the London Pavilion and Criterion Theatre. Underneath the plaza is Piccadilly Circus Underground Station, part of the London Underground system.
History of Piccadilly Circus
Piccadilly Circus connects to Piccadilly, a thoroughfare whose name first appeared in 1626 as Piccadilly Hall, named after a house belonging to one Robert Baker, a tailor famous for selling piccadills, a term used for various kinds of collars.
The street was named Portugal Street in 1692 in honour of Catherine of Braganza, the queen consort of King Charles II, but by 1743 it was being referred to as Piccadilly.
Piccadilly Circus was created in 1819, at the junction with Regent Street, which was then being built under the planning of John Nash on the site of a house and garden belonging to a Lady Hutton. The intersection was then known as Regent Circus South (just as Oxford Circus was known as Regent Circus North), and it did not begin to be known as Piccadilly Circus until the mid 1880's, with the construction of Shaftesbury Avenue. In the same period, the Circus lost its circular form.
The junction has been a very busy traffic interchange since construction, as it lies at the centre of Theatreland, and handles exit traffic from Piccadilly, which Charles Dickens Jr. described as follows in 1879:
"Piccadilly, the great thoroughfare leading
from the Haymarket and Regent Street
westward to Hyde Park Corner, is the nearest
approach to the Parisian boulevard of which
London can boast."
Piccadilly Circus tube station was opened on the 10th. March 1906, on the Bakerloo line, and on the Piccadilly line in December of that year. In 1928, the station was extensively rebuilt to handle an increase in traffic.
Piccadilly Circus's first electric advertisements appeared in 1908, and, from 1923, electric billboards were set up on the façade of the London Pavilion. Electric street lamps, however, did not replace the gas ones until 1932.
The circus became a one-way roundabout on the 19th. July 1926, and traffic lights were first installed on the 3rd. August 1926.
During World War II many servicemen's clubs in the West End served American soldiers based in Britain. So many prostitutes roamed the area approaching the soldiers that they received the nickname "Piccadilly Commandos", and both Scotland Yard and the Foreign Office discussed possible damage to Anglo-American relations.
The Holford Plan for the Circus
At the start of the 1960's, it was determined that the Circus needed to be redeveloped to allow for greater traffic flow. In 1962, Lord Holford presented a plan which would have created a "double-decker" Piccadilly Circus; the upper deck would have been an elevated pedestrian concourse linking the buildings around the perimeter of the Circus, with the lower deck being solely for traffic, most of the ground-level pedestrian areas having been removed to allow for greater vehicle flow.
This concept was kept alive throughout the rest of the 1960's. A final scheme in 1972 proposed three octagonal towers (the highest 240 feet (73 m) tall) to replace the Trocadero, the Criterion and the "Monico" buildings.
Fortunately the plans were permanently rejected by Sir Keith Joseph and Ernest Marples; the key reason given was that Holford's scheme only allowed for a 20% increase in traffic, and the Government required 50%.
The Holford plan is referenced in the documentary film "Goodbye, Piccadilly", produced by the Rank Organisation in 1967 as part of their Look at Life series when it was still seriously expected that Holford's recommendations would be acted upon. Piccadilly Circus has since escaped major redevelopment, apart from extensive ground-level pedestrianisation around its south side in the 1980's.
Terrorist Bombs
Piccadilly Circus has been targeted by Irish republican terrorists multiple times. On the 24th. June 1939 an explosion occurred, although no injuries were caused, and on the 25th. November 1974 a bomb injured 16 people. A 2lb bomb also exploded on the 6th. October 1992, injuring five people.
The Shaftesbury Memorial Fountain
The Shaftesbury Memorial Fountain in Piccadilly Circus was erected in 1893 to commemorate Anthony Ashley Cooper, 7th. Earl of Shaftesbury. Lord Shaftesbury was a Victorian politician, philanthropist and social reformer.
It was removed from the Circus twice and moved from the centre once.
The first time was in 1922, so that Charles Holden's new tube station could be built directly below it. The fountain returned in 1931. During the Second World War, the fountain was removed for the second time and replaced by advertising hoardings. It was returned again in 1948.
When the Circus underwent reconstruction work in the late 1980's, the entire fountain was moved from the centre of the junction at the beginning of Shaftesbury Avenue to its present position at the southwestern corner.
The subject of the Memorial is the Greek god Anteros, and was officially given the name The Angel of Christian Charity, but it is generally mistakenly believed to be his brother Eros.
Location and Sights
Piccadilly Circus is surrounded by tourist attractions, including the Criterion Theatre, London Pavilion and retail stores. Nightclubs, restaurants and bars are located in the area and neighbouring Soho, including the former Chinawhite Club.
Illuminated Signs
Piccadilly Circus was surrounded by illuminated advertising hoardings on buildings, starting in 1908 with a Perrier sign, but only one building now carries them, the one in the northwestern corner between Shaftesbury Avenue and Glasshouse Street. The site is unnamed (usually referred to as "Monico" after the Café Monico, which used to be on the site); it has been owned by property investor Land Securities Group since the 1970's.
The earliest signs used incandescent light bulbs; these were replaced with neon lights and with moving signs (there was a large Guinness clock at one time). The first Neon sign was for the British meat extract Bovril.
From December 1998, digital projectors were used for the Coke sign, the square's first digital billboard, while in the 2000's there was a gradual move to LED displays, which by 2011 had completely replaced neon lamps.
The number of signs has reduced over the years as the rental costs have increased, and in January 2017 the six remaining advertising screens were switched off as part of their combination into one large ultra-high definition curved Daktronics display, turning the signs off during renovation for the longest time since the 1940's. On the 26th. October 2017, the new screen was switched on for the first time.
Until the 2017 refurbishment, the site had six LED advertising screens above three large retail units facing Piccadilly Circus on the north side, occupied by Boots, Gap and a mix of smaller retail, restaurant and office premises fronting the other streets.
A Burger King located under the Samsung advert, which had been a Wimpy Bar until 1989, closed in 2008, and was converted into a Barclays Bank.
Coca-Cola has had a sign at Piccadilly Circus since 1954. In September 2003, the previous digital projector board and the site that had been occupied by Nescafé was replaced with a state-of-the-art LED video display that curves round with the building.
From 1978 to 1987 the spot had been used by Philips Electronics, and a neon advertisement for Foster's used the location from 1987 until 1999.
For several months in 2002, the Nescafé sign was replaced by a sign featuring the quote "Imagine all the people living life in peace" by Beatle John Lennon. This was paid for by his widow Yoko Ono, who spent an estimated £150,000 to display an advert at this location. Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite and Vitamin Water have all been advertised in the space.
The Hyundai Motors sign launched on the 29th. September 2011. It replaced a sign for Sanyo which had occupied the space since 1988, the last to be run using neon lights rather than Hyundai's computerised LED screen.
Earlier Sanyo signs with older logos had occupied the position since 1978, although these were only half the size of the later space.
McDonald's added its sign in 1987, replacing one for BASF. The sign was changed from neon to LED in 2001. A bigger, brighter screen was installed by Daktronics in 2008.
Samsung added its sign in November 1994, the space having been previously occupied by Canon Inc. (1978–84) and Panasonic (1984–94). The sign was changed from neon to LED in summer 2005, and the screen was upgraded and improved in autumn 2011.
L'Oreal, Hunter Original and eBay had signs in the Piccadilly Circus billboards since October 2017. One Piccadilly, the highest resolution of all the LED displays was installed by Daktronics in late 2013, underneath the Samsung and McDonald's signs. It allowed other companies to advertise for both short- and long-term leases, increasing the amount of advertising space but using the same screen for multiple brands.
The Curve, a similar space to One Piccadilly, was added in 2015, replacing a space previously occupied by Schweppes (1920–61), BP (1961–67), Cinzano (1967–78), Fujifilm (1978–86), Kodak (1986–90) and TDK (1990–2015).
On special occasions the lights are switched off, such as the deaths of Winston Churchill in 1965 and Diana, Princess of Wales in 1997. On the 21st. June 2007, they were switched off for one hour as part of the Lights Out London campaign.
Other companies and brands that have had signs on the site include Bovril, Volkswagen, Max Factor, Wrigley's Spearmint, Skol, Air India and Will's Gold Flake Cigarettes.
By way of a summary, and to aid the dating of other photographs of Piccadilly Circus, major brands and dates are as follows:
-- BASF up to 1987
-- Bovril from 1923
-- BP 1961 to 1967
-- Canon 1978 to 1984
-- Cinzano 1967 to 1978
-- Coca Cola from 1954
-- eBay from 2017
-- Fosters 1987 to 1999
-- Guinness from 1930 - see below
-- Fujifilm 1978 to 1986
-- Hyundai from 2011
-- Kodak 1986 to 1990
-- l'Oréal from 2017
-- McDonald's from 1987
-- Nescafé from 1999
-- Panasonic 1984 to 1994
-- Perrier from 1908
-- Philips 1978 to 1987
-- Samsung from 1994
-- Sanyo 1978 to 2011
-- Schweppes 1920 to 1961
-- TDK 1990 to 2015
Guinness
-- From 1930 to 1932, a Guinness ad showed a pint of Guinness and stated that 'Guinness is Good For You.'
-- From 1932 to 1953 the Guinness ad featured a clock and stated 'Guinness Time' as well as 'Guinness is Good For You.'
-- From 1954 to 1959 the Guinness clock had a zoo-keeper and two juggling sealions under it.
-- From 1959 to 1972 the Guinness ad featured a cuckoo clock with a swinging pendulum incorporating two back-to-back toucans.
In the photograph above, you can just see the edge of the Guinness ad on the far left. The ad is pre-sealions, therefore the photograph was taken prior to 1954.
The Criterion Theatre
The Criterion Theatre, which is a Grade II* listed building, stands on the south side of Piccadilly Circus. Apart from the box office area, the entire theatre, with nearly 600 seats, is underground, and is reached by descending a tiled stairway. Columns are used to support both the dress circle and the upper circle, restricting the views of many of the seats inside.
The theatre was designed by Thomas Verity, and opened as a theatre on the 21st. March 1874, although original plans were for it to become a concert hall.
In 1883, the Criterion was forced to close in order to improve ventilation and to replace gaslights with electric lights, and was re-opened the following year. The theatre closed in 1989 and was extensively renovated, re-opening in October 1992.
The London Pavilion
On the northeastern side of Piccadilly Circus is the London Pavilion. The first building bearing the name was built in 1859, and was a music hall. In 1885, Shaftesbury Avenue was built through the former site of the Pavilion, and a new London Pavilion was constructed, which also served as a music hall. In 1924 electric billboards were erected on the side of the building.
In 1934, the building underwent significant structural alteration and was converted into a cinema. In 1986, the building was rebuilt, preserving the 1885 façade, and converted into a shopping arcade.
In 2000, the building was connected to the neighbouring Trocadero Centre, and signage on the building was altered in 2003 to read "London Trocadero". The basement of the building connects with the Underground station.
Major Shops
The former Swan & Edgar department store on the west side of the Circus was built in 1928–29 to a design by Reginald Blomfield. Since the closure of the department store in the early 1980's, the building has been successively the flagship London store of music chains Tower Records, Virgin Megastore and Zavvi. The current occupier is clothing brand The Sting.
Lillywhites is a major retailer of sporting goods located on the corner of the circus and Lower Regent Street, next to the Shaftesbury fountain. It moved to its present site in 1925. Lillywhites is popular with tourists, and they regularly offer sale items, including international football jerseys at up to 90% off.
Nearby Fortnum & Mason is often considered to be part of the Piccadilly Circus shopping area, and is known for its expansive food hall.
The County Fire Office
Dominating the north side of the Circus, on the corner of Glasshouse Street, is the County Fire Office building, with a statue of Britannia on the roof. The original building was designed by John Nash as the extreme southern end of his Regent Street Quadrant.
Its dramatic façade was clearly influenced by Inigo Jones's old Somerset House. Although Robert Abraham was the County Fire Insurance Company's architect, it was probably Nash who was instrumental in choosing the design.
In 1924 the old County Fire Office was demolished and replaced with a similar but much coarser building designed by Reginald Blomfield, but retaining the statue of Britannia. During the London Blitz it was the only building in the Circus to be damaged, although only a few window panes were blown out. The building is Grade II listed.
Piccadilly Circus Underground Station
Piccadilly Circus station on the London Underground is located directly beneath Piccadilly Circus itself, with entrances at every corner. It is one of the few stations to have no associated buildings above ground, and is fully underground. The below-ground concourse and subway entrances are Grade II listed.
The station is on the Piccadilly line between Green Park and Leicester Square, and the Bakerloo line between Charing Cross and Oxford Circus.
Demonstrations at Piccadilly Circus
The Circus' status as a high-profile public space has made it the location for numerous political demonstrations, including the 15th. February 2003 anti-war protest and the "Carnival Against Capitalism" protest against the 39th. G8 summit in 2013.
Piccadilly Circus in Popular Culture
The phrase 'It's like Piccadilly Circus' is commonly used in the UK to refer to a place or situation which is extremely busy with people. It has been said that a person who stays long enough at Piccadilly Circus will eventually bump into everyone they know.
Probably because of this connection, during World War II, "Piccadilly Circus" was the code name given to the Allies' D-Day invasion fleet's assembly location in the English Channel.
Piccadilly Circus has inspired both artists and musicians. Piccadilly Circus (1912) is the name and subject of a painting by British artist Charles Ginner, part of the Tate Britain collection.
Sculptor Paul McCarthy produced a 320-page two-volume edition of video stills by the name of Piccadilly Circus.
In the lyrics of their song "Mother Goose", on the Aqualung album from 1971, the band Jethro Tull tells:
"And a foreign student said to me:
'Was it really true there were
elephants, lions too, in Piccadilly
Circus?'".
Bob Marley mentioned Piccadilly Circus in his song "Kinky Reggae", on the Catch a Fire album in 1973.
L. S. Lowry's painting Piccadilly Circus, London (1960), part of Lord Charles Forte's collection for almost three decades, sold for £5,641,250 when auctioned for the first time at Christie's on the 16th. November 2011.
Contemporary British painter Carl Randall's painting 'Piccadilly Circus' (2017) is a large monochrome canvas depicting the area at night with crowds, the making of which involved painting over 70 portraits from life.
In Call of Duty: Modern Warfare (2019), the second campaign mission takes place at Piccadilly Circus, where the game has the player intervene during a terrorist attack by the fictional terrorist group Al-Qatala. There is also a multi-player map called Piccadilly, which appears to take place in the aftermath of the terrorist attack.
Circa
Circa is an art platform based at London's Piccadilly Circus. They commission and stream a monthly programme of art and culture, every evening at 20:21, across a global network of billboards in London, Tokyo and Seoul.
Established in October 2020 by British-Irish artist Josef O'Connor, the daily and free public art programme pauses the world famous advertisements in Piccadilly Circus and across a global network of screens for three minutes every evening.
They commission new work to fill the space that considers the world in response to the present year. It is the largest digital art exhibition in Europe. O'Connor recalls:
‘I first had the idea when I was 19, but it was only
about three years ago that I acted on it and reached
out to the screen owner, Landsec, via Twitter.
I was inspired by Piccadilly’s kinetic architecture -
how it morphed and changed with time to reflect
the world - from neon lights in 1908 to the iconic
red and white Sanyo sign in the 1990's, etc.
You could accurately guess the decade by just
looking at a photo or postcard of the landmark.
This inspired the concept for Circa, to pause time
and commission artists to create new work that
considers the world around them, circa 2020/21, etc.’
The first artist to fill the three-minute daily slot was Ai Weiwei, who is quoted as saying in an interview with The Art Newspaper that:
"Circa 2020 offers a very important platform
for artists to exercise their practice and to
reach out to a greater public”.
Other notable artists and curators whose works have been exhibited as part of the Circa programme include Cauleen Smith, Eddie Peake, Patti Smith, James Barnor curated by Hans Ulrich Obrist, Vivienne Westwood, David Hockney, Alvaro Barrington and Anne Imhof.
Each commission for the project is approved by an independent council chaired by the British independent curator and ex-director of The Royal Academy, Norman Rosenthal.
On the 1st. January 2021, Circa commissioned two live performances from Patti Smith to help put an end to 2020 and beckon in the New Year. The New Year's Eve screening in Piccadilly Circus was eventually cancelled due to Covid restrictions, but the performance was still broadcast for free via the Circa YouTube Channel on the 31st. December to an audience of over 1.5million people around the world.
Circa and Serpentine Galleries' collaborative presentation of James Barnor’s work in April 2021 completed a journey that began more than half a century ago, when Barnor photographed BBC Africa Service presenter Mike Eghan against the backdrop of Piccadilly Circus’s neon signs in 1967.
The iconic image is held within the Tate collection, and was the inspiration behind Ferdinando Verderi’s Italian Vogue cover, with Barnor remote-shooting model Adwoa Aboah standing in the exact same location to create a present reflection on the past.
To celebrate her 80th. Birthday, British fashion designer Vivienne Westwood was commissioned by Circa to present a new video work in Piccadilly Circus created with her brother entitled 'Don't Buy a Bomb,' an anti-war message presented for ten minutes on the Piccadilly Lights screen.
In the ten-minute film, the punk icon performed a re-written rendition of ‘Without You’ from My Fair Lady to offer a stark warning of societal indifference to looming environmental catastrophes, a cry against the arms trade, and its link to climate change.
In May 2021, British artist David Hockney's 2.5 minute iPad drawing of a sunrise entitled “Remember you cannot look at the sun or death for very long,” was broadcast by Circa across digital billboard screens in London's Piccadilly Circus, New York's Times Square and prominent locations in Los Angeles, Tokyo and the largest outdoor screen in Seoul.
Many variations of ketchup were created, but the tomato-based version did not appear until around a century after other types. An early recipe for "Tomata Catsup" from 1817 includes anchovies
James Mease published another recipe in 1812. In 1824, a ketchup recipe using tomatoes appeared in The Virginia Housewife (an influential 19th-century cookbook written by Mary Randolph, Thomas Jefferson's cousin). American cooks also began to sweeten ketchup in the 19th century.[13]
As the century progressed, tomato ketchup began its ascent in popularity in the United States.
Ketchup was popular long before fresh tomatoes were. People were less hesitant to eat tomatoes as part of a highly processed product that had been cooked and infused with vinegar and spices.
Tomato ketchup was sold locally by farmers. Jonas Yerkes is credited as the first American to sell it in a bottle.
By 1837, he had produced and distributed the condiment nationally.
Shortly thereafter, other companies followed suit. F. & J. Heinz launched their tomato ketchup in 1876.Heinz Tomato Ketchup was advertised: "Blessed relief for Mother and the other women in the household!", a slogan which alluded to the lengthy process required to produce tomato ketchup in the home.
With industrial ketchup production and a need for better preservation there was a great increase of sugar in ketchup, leading to the typically sweet and sour formula of today.
In Australia, it was not until the late 19th century that sugar was added to tomato sauce, initially in small quantities, but today it contains just as much as American ketchup and only differed in the proportions of tomatoes, salt and vinegar in early recipes.
The Webster's Dictionary of 1913 defined "catsup" as: "table sauce made from mushrooms, tomatoes, walnuts, etc. [Also written as ketchup]."
Modern ketchup emerged in the early years of the 20th century, out of a debate over the use of sodium benzoate as a preservative in condiments.
Harvey W. Wiley, the "father" of the Food and Drug Administration in the US, challenged the safety of benzoate which was banned in the 1906 Pure Food and Drug Act.
In response, entrepreneurs including Henry J. Heinz, pursued an alternative recipe that eliminated the need for that preservative.
Katherine Bitting, a bacteriologist working for the U.S. Department of Agriculture, carried out research in 1909 that proved increasing the sugar and vinegar content of the product would prevent spoilage without use of artificial preservatives. She was assisted by her husband, Arvil Bitting, an official at that agency.
Prior to Heinz (and his fellow innovators), commercial tomato ketchups of that time were watery and thin, in part because they used unripe tomatoes, which were low in pectin.
They had less vinegar than modern ketchups; by pickling ripe tomatoes, the need for benzoate was eliminated without spoilage or degradation in flavor.
But the changes driven by the desire to eliminate benzoate also produced changes that some experts (such as Andrew F. Smith) believe were key to the establishment of tomato ketchup as the dominant American condiment.
Later innovations
In fast-food outlets, ketchup is often dispensed in small sachets or tubs. Diners tear the side or top and squeeze the ketchup out of the ketchup packets, or peel the foil lid off the tub for dipping. In 2011,
Heinz began offering a new measured-portion package, called the "Dip and Squeeze" packet, which can be opened in either way, giving both options.
Some fast food outlets previously dispensed ketchup from hand-operated pumps into paper cups. This method has made a comeback in the first decades of the 21st century, as cost and environmental concerns over the increasing use of individual plastic ketchup tubs were taken into account.
In October 2000, Heinz introduced colored ketchup products called EZ Squirt, which eventually included green (2000), purple (2001), mystery (pink, orange, or teal, 2002), and blue (2003).[24] These products were made by adding food coloring to the traditional ketchup. By January 2006, these products were discontinued.
Published: Columbus Magazine Issue 13 2008
Frank Sinatra "I GET A KICK OUT OF YOU"
it.youtube.com/watch?v=hH9LdY40jw8
taken in Venice - Nov '07
Take a look at my interview with my friend Julian (Freelance Virtuoso)
50 Most interesting slide show
btw : link to my PUBLISHED shots
Venice (Italian: Venezia [veˈnɛttsja] ( listen), Venetian: Venesia) is a city in northern Italy known both for tourism and for industry, and is the capital of the region Veneto, with a population of about 272,000 (census estimate 1 January 2004). Together with Padua, the city is included in the Padua-Venice Metropolitan Area (population 1,600,000).
The name is derived from the ancient tribe of Veneti that inhabited the region in Roman times.[1][2] The city historically was the capital of an independent city-state. Venice has been known as the "La Dominante", "Serenissima", "Queen of the Adriatic", "City of Water", "City of Masks", "City of Bridges", "The Floating City", and "City of Canals". Luigi Barzini, writing in The New York Times, described it as "undoubtedly the most beautiful city built by man".[3] Venice has also been described by the Times Online as being one of Europe's most romantic cities.[4]
The city stretches across 117 small islands in the marshy Venetian Lagoon along the Adriatic Sea in northeast Italy. The saltwater lagoon stretches along the shoreline between the mouths of the Po (south) and the Piave (north) Rivers. The population estimate of 272,000 inhabitants includes the population of the whole Comune of Venezia; around 60,000[5] in the historic city of Venice (Centro storico); 176,000 in Terraferma (the Mainland), mostly in the large frazioni of Mestre and Marghera; and 31,000 live on other islands in the lagoon.
The Republic of Venice was a major maritime power during the Middle Ages and Renaissance, and a staging area for the Crusades and the Battle of Lepanto, as well as a very important center of commerce (especially silk, grain and spice trade) and art in the 13th century up to the end of the 17th century. This made Venice a wealthy city throughout most of its history.[6] It is also known for its several important artistic movements, especially the Renaissance period. Venice has played an important role in the history of symphonic and operatic music, and it is the birthplace of Antonio Vivaldi.
The Postcard
A postally unused postcard published by the Photographic Greeting Card Co. Ltd. of London. The photography was by London Transport.
On the back of the card the publishers have printed:
'Tube train entering Piccadilly
Circus Station, London.
More than half a million
passengers begin or end
journeys at Piccadilly every
week'.
Benedict Peas
Note the ad for Benedict Peas which are no more.
Capstan Cigarettes
The ad for Wills's Capstan (and indeed any other brand of cigarette) would not be allowed in the UK today.
Capstan is a British brand of unfiltered cigarettes, currently owned and manufactured by Imperial Brands. The brand dwindled in popularity when the health effects of tobacco became more widely known. Few shops sell them today.
In 1973, the UK Government published a table of the tar and nicotine content of cigarettes available on the UK market, and Capstan Full Strength contained, by a margin of 0.21 mg/cigarette, the highest nicotine content (3.39 mg/cigarette) of any brand, and the second-highest tar content.
Start-rite
Start-rite is a brand of children's shoes. The shoemaker, purportedly Britain's oldest, was established in 1792 in Norwich, England, by James Smith.
His grandson, James Southall, gave the firm its current name; it rose in prominence during the 20th. century thanks in part to an iconic poster, reading 'Children's Shoes Have Far to Go, which was displayed on the London Underground for 20 years from 1947.
In 1955 Start-rite was granted a royal warrant by Queen Elizabeth II to supply footwear for the young Prince Charles, Princess Anne, Prince Andrew and Prince Edward.
The company was granted a second royal warrant in 1989 by the Prince of Wales to supply children's footwear for Prince William and Prince Harry. This royal warrant was withdrawn in 2003 on production being moved from the UK to India and Portugal.
The cost-cutting move came amid a £600,000 annual loss, which the company reversed the following year to turn into a £1.5 million profit. Sales had increased by a further 20% by 2007.
In 2016 Prince George was pictured wearing Start-rite shoes in an official portrait taken to commemorate the 90th. birthday of the Queen.
The company focuses on correctly fitting shoes to children's feet, and was the first to introduce variable width fittings for children's shoes.
Piccadilly Circus
Piccadilly Circus is a road junction and public space in London's West End. It was built in order to connect Regent Street with Piccadilly. In this context, a circus, from the Latin word meaning "circle", is a round open space at a street junction.
The Circus now connects Piccadilly, Regent Street, Shaftesbury Avenue, the Haymarket, Coventry Street (onwards to Leicester Square) and Glasshouse Street.
Piccadilly Circus is close to major shopping and entertainment areas, and its status as a major traffic junction has made the Circus a busy meeting place and a tourist attraction in its own right.
Piccadilly Circus is particularly known for its video display and neon signs mounted on the corner building on the northern side, as well as the Shaftesbury Memorial Fountain and statue of Anteros (which is popularly, though mistakenly, believed to represent Eros).
Piccadilly Circus is surrounded by several notable buildings, including the London Pavilion and Criterion Theatre. Underneath the plaza is Piccadilly Circus Underground Station, part of the London Underground system.
History of Piccadilly Circus
Piccadilly Circus connects to Piccadilly, a thoroughfare whose name first appeared in 1626 as Piccadilly Hall, named after a house belonging to one Robert Baker, a tailor famous for selling piccadills, a term used for various kinds of collars.
The street was named Portugal Street in 1692 in honour of Catherine of Braganza, the queen consort of King Charles II, but by 1743 it was being referred to as Piccadilly.
Piccadilly Circus was created in 1819, at the junction with Regent Street, which was then being built under the planning of John Nash on the site of a house and garden belonging to a Lady Hutton. The intersection was then known as Regent Circus South (just as Oxford Circus was known as Regent Circus North), and it did not begin to be known as Piccadilly Circus until the mid 1880's, with the construction of Shaftesbury Avenue. In the same period, the Circus lost its circular form.
The junction has been a very busy traffic interchange since construction, as it lies at the centre of Theatreland, and handles exit traffic from Piccadilly, which Charles Dickens Jr. described as follows in 1879:
"Piccadilly, the great thoroughfare leading
from the Haymarket and Regent Street
westward to Hyde Park Corner, is the nearest
approach to the Parisian boulevard of which
London can boast."
Piccadilly Circus tube station was opened on the 10th. March 1906, on the Bakerloo line, and on the Piccadilly line in December of that year. In 1928, the station was extensively rebuilt to handle an increase in traffic.
Piccadilly Circus's first electric advertisements appeared in 1908, and, from 1923, electric billboards were set up on the façade of the London Pavilion. Electric street lamps, however, did not replace the gas ones until 1932.
The circus became a one-way roundabout on the 19th. July 1926, and traffic lights were first installed on the 3rd. August 1926.
During World War II many servicemen's clubs in the West End served American soldiers based in Britain. So many prostitutes roamed the area approaching the soldiers that they received the nickname "Piccadilly Commandos", and both Scotland Yard and the Foreign Office discussed possible damage to Anglo-American relations.
The Holford Plan for the Circus
At the start of the 1960's, it was determined that the Circus needed to be redeveloped to allow for greater traffic flow. In 1962, Lord Holford presented a plan which would have created a "double-decker" Piccadilly Circus; the upper deck would have been an elevated pedestrian concourse linking the buildings around the perimeter of the Circus, with the lower deck being solely for traffic, most of the ground-level pedestrian areas having been removed to allow for greater vehicle flow.
This concept was kept alive throughout the rest of the 1960's. A final scheme in 1972 proposed three octagonal towers (the highest 240 feet (73 m) tall) to replace the Trocadero, the Criterion and the "Monico" buildings.
Fortunately the plans were permanently rejected by Sir Keith Joseph and Ernest Marples; the key reason given was that Holford's scheme only allowed for a 20% increase in traffic, and the Government required 50%.
The Holford plan is referenced in the documentary film "Goodbye, Piccadilly", produced by the Rank Organisation in 1967 as part of their Look at Life series when it was still seriously expected that Holford's recommendations would be acted upon. Piccadilly Circus has since escaped major redevelopment, apart from extensive ground-level pedestrianisation around its south side in the 1980's.
Terrorist Bombs
Piccadilly Circus has been targeted by Irish republican terrorists multiple times. On the 24th. June 1939 an explosion occurred, although no injuries were caused, and on the 25th. November 1974 a bomb injured 16 people. A 2lb bomb also exploded on the 6th. October 1992, injuring five people.
The Shaftesbury Memorial Fountain
The Shaftesbury Memorial Fountain in Piccadilly Circus was erected in 1893 to commemorate Anthony Ashley Cooper, 7th. Earl of Shaftesbury. Lord Shaftesbury was a Victorian politician, philanthropist and social reformer.
It was removed from the Circus twice and moved from the centre once.
The first time was in 1922, so that Charles Holden's new tube station could be built directly below it. The fountain returned in 1931. During the Second World War, the fountain was removed for the second time and replaced by advertising hoardings. It was returned again in 1948.
When the Circus underwent reconstruction work in the late 1980's, the entire fountain was moved from the centre of the junction at the beginning of Shaftesbury Avenue to its present position at the southwestern corner.
The subject of the Memorial is the Greek god Anteros, and was officially given the name The Angel of Christian Charity, but it is generally mistakenly believed to be his brother Eros.
Location and Sights
Piccadilly Circus is surrounded by tourist attractions, including the Criterion Theatre, London Pavilion and retail stores. Nightclubs, restaurants and bars are located in the area and neighbouring Soho, including the former Chinawhite Club.
Illuminated Signs
Piccadilly Circus was surrounded by illuminated advertising hoardings on buildings, starting in 1908 with a Perrier sign, but only one building now carries them, the one in the northwestern corner between Shaftesbury Avenue and Glasshouse Street. The site is unnamed (usually referred to as "Monico" after the Café Monico, which used to be on the site); it has been owned by property investor Land Securities Group since the 1970's.
The earliest signs used incandescent light bulbs; these were replaced with neon lights and with moving signs (there was a large Guinness clock at one time). The first Neon sign was for the British meat extract Bovril.
From December 1998, digital projectors were used for the Coke sign, the square's first digital billboard, while in the 2000's there was a gradual move to LED displays, which by 2011 had completely replaced neon lamps.
The number of signs has reduced over the years as the rental costs have increased, and in January 2017 the six remaining advertising screens were switched off as part of their combination into one large ultra-high definition curved Daktronics display, turning the signs off during renovation for the longest time since the 1940's. On the 26th. October 2017, the new screen was switched on for the first time.
Until the 2017 refurbishment, the site had six LED advertising screens above three large retail units facing Piccadilly Circus on the north side, occupied by Boots, Gap and a mix of smaller retail, restaurant and office premises fronting the other streets.
A Burger King located under the Samsung advert, which had been a Wimpy Bar until 1989, closed in 2008, and was converted into a Barclays Bank.
Coca-Cola has had a sign at Piccadilly Circus since 1954. In September 2003, the previous digital projector board and the site that had been occupied by Nescafé was replaced with a state-of-the-art LED video display that curves round with the building.
From 1978 to 1987 the spot had been used by Philips Electronics, and a neon advertisement for Foster's used the location from 1987 until 1999.
For several months in 2002, the Nescafé sign was replaced by a sign featuring the quote "Imagine all the people living life in peace" by Beatle John Lennon. This was paid for by his widow Yoko Ono, who spent an estimated £150,000 to display an advert at this location. Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite and Vitamin Water have all been advertised in the space.
The Hyundai Motors sign launched on the 29th. September 2011. It replaced a sign for Sanyo which had occupied the space since 1988, the last to be run using neon lights rather than Hyundai's computerised LED screen.
Earlier Sanyo signs with older logos had occupied the position since 1978, although these were only half the size of the later space.
McDonald's added its sign in 1987, replacing one for BASF. The sign was changed from neon to LED in 2001. A bigger, brighter screen was installed by Daktronics in 2008.
Samsung added its sign in November 1994, the space having been previously occupied by Canon Inc. (1978–84) and Panasonic (1984–94). The sign was changed from neon to LED in summer 2005, and the screen was upgraded and improved in autumn 2011.
L'Oreal, Hunter Original and eBay had signs in the Piccadilly Circus billboards since October 2017. One Piccadilly, the highest resolution of all the LED displays was installed by Daktronics in late 2013, underneath the Samsung and McDonald's signs. It allowed other companies to advertise for both short- and long-term leases, increasing the amount of advertising space but using the same screen for multiple brands.
The Curve, a similar space to One Piccadilly, was added in 2015, replacing a space previously occupied by Schweppes (1920–61), BP (1961–67), Cinzano (1967–78), Fujifilm (1978–86), Kodak (1986–90) and TDK (1990–2015).
On special occasions the lights are switched off, such as the deaths of Winston Churchill in 1965 and Diana, Princess of Wales in 1997. On the 21st. June 2007, they were switched off for one hour as part of the Lights Out London campaign.
Other companies and brands that have had signs on the site include Bovril, Volkswagen, Max Factor, Wrigley's Spearmint, Skol, Air India and Will's Gold Flake Cigarettes.
By way of a summary, and to aid the dating of other photographs of Piccadilly Circus, major brands and dates are as follows:
-- BASF up to 1987
-- Bovril from 1923
-- BP 1961 to 1967
-- Canon 1978 to 1984
-- Cinzano 1967 to 1978
-- Coca Cola from 1954
-- eBay from 2017
-- Fosters 1987 to 1999
-- Guinness from 1930 - see below
-- Fujifilm 1978 to 1986
-- Hyundai from 2011
-- Kodak 1986 to 1990
-- l'Oréal from 2017
-- McDonald's from 1987
-- Nescafé from 1999
-- Panasonic 1984 to 1994
-- Perrier from 1908
-- Philips 1978 to 1987
-- Samsung from 1994
-- Sanyo 1978 to 2011
-- Schweppes 1920 to 1961
-- TDK 1990 to 2015
Guinness
-- From 1930 to 1932, a Guinness ad showed a pint of Guinness and stated that 'Guinness is Good For You.'
-- From 1932 to 1953 the Guinness ad featured a clock and stated 'Guinness Time' as well as 'Guinness is Good For You.'
-- From 1954 to 1959 the Guinness clock had two sealions under it.
-- From 1959 to 1972 the Guinness ad featured a cuckoo clock with a swinging pendulum featuring two back-to-back toucans.
The Criterion Theatre
The Criterion Theatre, which is a Grade II* listed building, stands on the south side of Piccadilly Circus. Apart from the box office area, the entire theatre, with nearly 600 seats, is underground, and is reached by descending a tiled stairway. Columns are used to support both the dress circle and the upper circle, restricting the views of many of the seats inside.
The theatre was designed by Thomas Verity, and opened as a theatre on the 21st. March 1874, although original plans were for it to become a concert hall.
In 1883, the Criterion was forced to close in order to improve ventilation and to replace gaslights with electric lights, and was re-opened the following year. The theatre closed in 1989 and was extensively renovated, re-opening in October 1992.
The London Pavilion
On the northeastern side of Piccadilly Circus is the London Pavilion. The first building bearing the name was built in 1859, and was a music hall. In 1885, Shaftesbury Avenue was built through the former site of the Pavilion, and a new London Pavilion was constructed, which also served as a music hall. In 1924 electric billboards were erected on the side of the building.
In 1934, the building underwent significant structural alteration and was converted into a cinema. In 1986, the building was rebuilt, preserving the 1885 façade, and converted into a shopping arcade.
In 2000, the building was connected to the neighbouring Trocadero Centre, and signage on the building was altered in 2003 to read "London Trocadero". The basement of the building connects with the Underground station.
Major Shops
The former Swan & Edgar department store on the west side of the Circus was built in 1928–29 to a design by Reginald Blomfield. Since the closure of the department store in the early 1980's, the building has been successively the flagship London store of music chains Tower Records, Virgin Megastore and Zavvi. The current occupier is clothing brand The Sting.
Lillywhites is a major retailer of sporting goods located on the corner of the circus and Lower Regent Street, next to the Shaftesbury fountain. It moved to its present site in 1925. Lillywhites is popular with tourists, and they regularly offer sale items, including international football jerseys at up to 90% off.
Nearby Fortnum & Mason is often considered to be part of the Piccadilly Circus shopping area, and is known for its expansive food hall.
The County Fire Office
Dominating the north side of the Circus, on the corner of Glasshouse Street, is the County Fire Office building, with a statue of Britannia on the roof. The original building was designed by John Nash as the extreme southern end of his Regent Street Quadrant.
Its dramatic façade was clearly influenced by Inigo Jones's old Somerset House. Although Robert Abraham was the County Fire Insurance Company's architect, it was probably Nash who was instrumental in choosing the design.
In 1924 the old County Fire Office was demolished and replaced with a similar but much coarser building designed by Reginald Blomfield, but retaining the statue of Britannia. During the London Blitz it was the only building in the Circus to be damaged, although only a few window panes were blown out. The building is Grade II listed.
Piccadilly Circus Underground Station
Piccadilly Circus station on the London Underground is located directly beneath Piccadilly Circus itself, with entrances at every corner. It is one of the few stations to have no associated buildings above ground, and is fully underground. The below-ground concourse and subway entrances are Grade II listed.
The station is on the Piccadilly line between Green Park and Leicester Square, and the Bakerloo line between Charing Cross and Oxford Circus.
Demonstrations at Piccadilly Circus
The Circus' status as a high-profile public space has made it the location for numerous political demonstrations, including the 15th. February 2003 anti-war protest and the "Carnival Against Capitalism" protest against the 39th. G8 summit in 2013.
Piccadilly Circus in Popular Culture
The phrase 'It's like Piccadilly Circus' is commonly used in the UK to refer to a place or situation which is extremely busy with people. It has been said that a person who stays long enough at Piccadilly Circus will eventually bump into everyone they know.
Probably because of this connection, during World War II, "Piccadilly Circus" was the code name given to the Allies' D-Day invasion fleet's assembly location in the English Channel.
Piccadilly Circus has inspired both artists and musicians. Piccadilly Circus (1912) is the name and subject of a painting by British artist Charles Ginner, part of the Tate Britain collection.
Sculptor Paul McCarthy produced a 320-page two-volume edition of video stills by the name of Piccadilly Circus.
In the lyrics of their song "Mother Goose", on the Aqualung album from 1971, the band Jethro Tull tells:
"And a foreign student said to me:
'Was it really true there were
elephants, lions too, in Piccadilly
Circus?'".
Bob Marley mentioned Piccadilly Circus in his song "Kinky Reggae", on the Catch a Fire album in 1973.
L. S. Lowry's painting Piccadilly Circus, London (1960), part of Lord Charles Forte's collection for almost three decades, sold for £5,641,250 when auctioned for the first time at Christie's on the 16th. November 2011.
Contemporary British painter Carl Randall's painting 'Piccadilly Circus' (2017) is a large monochrome canvas depicting the area at night with crowds, the making of which involved painting over 70 portraits from life.
In Call of Duty: Modern Warfare (2019), the second campaign mission takes place at Piccadilly Circus, where the game has the player intervene during a terrorist attack by the fictional terrorist group Al-Qatala. There is also a multi-player map called Piccadilly, which appears to take place in the aftermath of the terrorist attack.
Circa
Circa is an art platform based at London's Piccadilly Circus. They commission and stream a monthly programme of art and culture, every evening at 20:21, across a global network of billboards in London, Tokyo and Seoul.
Established in October 2020 by British-Irish artist Josef O'Connor, the daily and free public art programme pauses the world famous advertisements in Piccadilly Circus and across a global network of screens for three minutes every evening.
They commission new work to fill the space that considers the world in response to the present year. It is the largest digital art exhibition in Europe. O'Connor recalls:
‘I first had the idea when I was 19, but it was only
about three years ago that I acted on it and reached
out to the screen owner, Landsec, via Twitter.
I was inspired by Piccadilly’s kinetic architecture -
how it morphed and changed with time to reflect
the world - from neon lights in 1908 to the iconic
red and white Sanyo sign in the 1990's, etc.
You could accurately guess the decade by just
looking at a photo or postcard of the landmark.
This inspired the concept for Circa, to pause time
and commission artists to create new work that
considers the world around them, circa 2020/21, etc.’
The first artist to fill the three-minute daily slot was Ai Weiwei, who is quoted as saying in an interview with The Art Newspaper that:
"Circa 2020 offers a very important platform
for artists to exercise their practice and to
reach out to a greater public”.
Other notable artists and curators whose works have been exhibited as part of the Circa programme include Cauleen Smith, Eddie Peake, Patti Smith, James Barnor curated by Hans Ulrich Obrist, Vivienne Westwood, David Hockney, Alvaro Barrington and Anne Imhof.
Each commission for the project is approved by an independent council chaired by the British independent curator and ex-director of The Royal Academy, Norman Rosenthal.
On the 1st. January 2021, Circa commissioned two live performances from Patti Smith to help put an end to 2020 and beckon in the New Year. The New Year's Eve screening in Piccadilly Circus was eventually cancelled due to Covid restrictions, but the performance was still broadcast for free via the Circa YouTube Channel on the 31st. December to an audience of over 1.5million people around the world.
Circa and Serpentine Galleries' collaborative presentation of James Barnor’s work in April 2021 completed a journey that began more than half a century ago, when Barnor photographed BBC Africa Service presenter Mike Eghan against the backdrop of Piccadilly Circus’s neon signs in 1967.
The iconic image is held within the Tate collection, and was the inspiration behind Ferdinando Verderi’s Italian Vogue cover, with Barnor remote-shooting model Adwoa Aboah standing in the exact same location to create a present reflection on the past.
To celebrate her 80th. Birthday, British fashion designer Vivienne Westwood was commissioned by Circa to present a new video work in Piccadilly Circus created with her brother entitled 'Don't Buy a Bomb,' an anti-war message presented for ten minutes on the Piccadilly Lights screen.
In the ten-minute film, the punk icon performed a re-written rendition of ‘Without You’ from My Fair Lady to offer a stark warning of societal indifference to looming environmental catastrophes, a cry against the arms trade, and its link to climate change.
In May 2021, British artist David Hockney's 2.5 minute iPad drawing of a sunrise entitled “Remember you cannot look at the sun or death for very long,” was broadcast by Circa across digital billboard screens in London's Piccadilly Circus, New York's Times Square and prominent locations in Los Angeles, Tokyo and the largest outdoor screen in Seoul.
THE BIG PICTURE
FEEDING TIME
These cattle follow their supper during a brief respite from a very cold winter.
My smile could NOT get any bigger right now. My first "PUBLISHED" photograph hits news stands today - Photo Life magazine :: August/September 2010 issue. "Ones To Watch - EMERGING PHOTOGRAPHERS - The Best of The 2010 Competition". My M&M's photo (above) was chosen as one of the winners. I'm so excited. I just HAD to share my good news. (I had completely forgot I even entered the contest. I got my magazine in the mail today, started skimming thru the pages and THERE WAS MY PHOTO. Haha!)
This is the blurb in the actual magazine...
"Going beyond social boundaries, standard techniques and established rules, the images of THE 2010 EMERGING PHOTOGRAPHERS COMPETITION showcase the freshest ideas and trends in today's photography. From over 1500 submissions received, 37 images were selected that exhibit not only incredible photographic skill and talent but also ingenuity and creativity. These up-and-coming Canadian photographers expose the simple wonders of daily life, capture images found in their imaginations, mix ordinary objects with the extraordinary and pique our interest with intriguing subject, compositions, and colours. Demonstrating a fearless and no-taboo approach to photography, the 2010 Emerging Photographers remind us of the importance of a true, uncompromised photographic vision."
Thanks so much for your support (and comments) as I continue on this crazy amazing learning experience, rather addiction, called photography. ;)
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