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Hand lettering short course at Old School the New School for Design and Typography. Day 1 learning from an ex sign writer, Lionel O'Toole.
Vinyl lettering applied to the walls of the boardroom at Audley House, Margaret Street, London. For Ventia Ltd.
© Jo De Baerdemaeker, Leuven (Belgium), October 2010
The building of the University Library Leuven is a Neo-Renaissance design from the American architects Whitney Warren and Charles D. Wetmore. It was built overlooking the Mgr. Ladeuzeplein between 1921 and 1928.
The names of the American Colleges and Universities, whose donations helped rebuilding the old library that had been destroyed in 1914, are carved in different styles of lettering in the sand stone bricks of the building.
A more naive era of advertising wheezes - gambling that the letters of your name will offer the right chances to show off your product range. Office Cushions??
We were told that originally here was red ink in the lettering on the plaques. I'm not sure if this is an original or just a plaque with red lettering added to make the point. It seemed a little too perfect for it to be original but who knows, it's not like any of these objects have ever seen the light of day.