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The lettering is not completely Art Deco, it is a little more fluid, but remembers that in proportions and geometry. There is something like fluency, maybe because the letters share some parts and they touch each other, or yet because of the S construction, or all of those things. Some of these choices are probably due to the whole structure stability, but the visual aspect is that of flowing.
It is also amazing the visual rhythms and weights formed by the curves and the straight lines, both of the letters and the “grid”, which change as you move (see also the first picture > serralves01).
After spending my normal work day primarily on a computer, it is nice to step away from staring at a screen in the evenings. Hand lettering is just one of the analog based activities that I have been practicing that still allows me to fulfill my need for creative output.
Client — Self-Directed
Typeface — Hand Rendered
Production — Pencil Sketching, Inking
Size — Varies Depending on Application
Stamp-based exercise combining various pre-existing shapes to create unusual and spontaneous letter-shapes. Part of the Spatial Typography workshop at ECU. 11.06.18
Inspired by Underware's 'speed dating' workshop.
This lettering is no longer used for it's initial purpose. This is an old building due to the fact that the lettering of an old establishment still exists.
Para la invitación de boda de Elena y Jose creamos un lettering a mano alzada con los caracteres tipográficos que tienen sus nombres. Jose es enólogo, y querían que eso estuviera presente de alguna manera en la invitación, de ahí los zarcillos y el carácter orgánico de la tipografía. Luego se aplicó a las mesas de invitados y a los regalos.
A nostalgic, warm and yet charming invitation set. Great project developed in collaboration with office mate and art director Jeff Perky, Perky Bros LLC (Nashville).
Please visit my main gallery at www.tribaldesign.moonfruit.com, and don't forget your t-shirt from www.printfection.com/McLean2
My lettering for Mercedes ad is published in april issues of GQ, Esquire and Forbes magazines (Russia's edition).
Dear customer
Check out my portfolio, I hope you will be impressed.
Use this link to order me: www.fiverr.com/marufslab
MY SERVICES:
Basic Book cover design ($10)
01 Concept / Stock image / Lettering / 3D mockup / JPEG, PNG & PDF
Standard Book cover design ($30)
02 Concept / Stock image / Lettering / 3D mockup / Front, Back, and Spine
Premium Book cover design ($100)
03 Concept / Stock image / Lettering / 3D mockup / Front, Back, and Spine / Source file / Social Media Kit
YOU WILL GET:
★ Creative and 100% unique design
★ Use only the High-quality images
★ Free unlimited revisions
★ 100% Money-back guarantee
WHAT I NEED:
General info:
What is the cover size, book title & author name?
More info:
(This information will help me to do a great book cover design for you.)
who is the book for?
What is the book about?
what do you like to see on the front cover?
how many pages are in the book?
do you have specific photos or great ideas for your book cover?
send me some sample covers that you like.
IMPORTANT:
Below you will find the FAQ (Frequently Asked Questions), you can read it. Otherwise please feel free to contact me at any time.
To place an order, relax and watch the magic happen!
Regards,
MARUF