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Developer Jeff Shapack has filed for a zoning change to permit building a 26-story, 270-foot-tall mixed-use complex at 1353 W. Fulton Market//220 W. Ada Street. The tower would include 316 units, 16,300 square feet of retail space and 200 parking spaces. Skidmore, Owings & Merrill are the architects. Limelight, a catering company, formerly operated on the Ada Street side. Reve Burger, on the west end of the building, will close.
NOTE: Updated plans have been presented in January 2024 for a 29-story apartment tower at 220 N. Ada St. The mixed-use development, a joint venture between Shapack Partners, CRG, and Bill Williams of KMW Communities, LLC, is an updated iteration of the previously proposed 1353 W Fulton for the current site of a one-story building that is expected to be demolished next month. The 314-foot structure will include 308 rental units, comprising studios, one- and two-bedroom apartments, and nine penthouses. The building’s design by SOM will feature a dark gray metal facade with floor-to-ceiling windows. The balconies in the previous version have been removed from the exterior in favor of a more streamlined curtain wall. The three-story podium will serve as the base for the lobby, 12,300 square feet of retail and parking for autos and bicycles. The fourth floor will provide indoor amenity spaces connected to a large terrace atop the podium.
Software development has become one of trendiest careers. A software developer should have knowledge about procedural, object-oriented, functional and programming languages, as well as knowledge of development and operating systems. For further information, visit chrismauzy.wordpress.com/
www.perceptionsystem.com/hire-ecommerce-developers-india.... E-commerce is one of an efficient device, which will enhance the efficiency of the business within a brief time. Hence, It is essential to get the professionale-commerce developers to build a highly efficient e-commerce website. www.perceptionsystem.com/e-commerce-application-developme...
Adox CMS 20 - Ars Imago Fd developer
I did a test on Adox CMS 20, developed with a new italian/swiss developer: Ars-Imago Fd
Some people complaints about the use of dedicated Adox Adotech and tests other commercial developers. I tried to give my contribute, given the disponibility of this new developer.
I got interesting results @ Box Speed and not so good results @ 6 Iso (This photo - Part two)
You can read more on my Film Blog:
Part one: thefilmrenaissance.wordpress.com/2015/04/18/test-adox-cms...
Part two:
thefilmrenaissance.wordpress.com/2015/05/19/test-adox-cms...
All Rights Reserved - All images are © - Use without my explicit written content is Illegal.
Android Application Designer
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I'm not sure if it's wanted for employment or wanted "Dead or Alive". I think I'll pass on this potential job opportunity.
A photo walk In Lyon, France, on June 10, 2023 with my Minolta XD5 (years 1979-1984),
The Minolta XD5 body was equipped with a Minolta MD (III) 1:2 f=85mm lens with a protective Hoya 49mm UV HMC Expert Slim filter or a generic 49mm yellow filter as indicated bellow.
The camera was loaded with an Ilford FP4+. panchromatic film exposed for 125 ISO the camera light meter in the manual mode privileging the shadow zones.
Yellow filter.
Quai Tilsit, June 10, 2023
69002 Lyon
France
After exposures (I made 39 exposures) the film was processed using Adox Adonal developer (equivalent to Agfa Rodinal) at dilution 1+25, 20°c for 9min. The film was then digitalized using a Sony A7 body fitted to a Minolta Slide Duplicator installed on a Minolta Auto Bellows III with a lens Minolta Bellow Macro Rokkor 50mm f/3.5. The RAW files obtained were then processed without intermediate files in LR and edited to the final jpeg pictures.
All views of the film are presented in the dedicated album either in the printed framed versions and unframed full-size jpeg accompanied by some documentary smartphone Vivio Y76 color pictures.
About the camera :
Minolta XD5 was manufactured in Japan and released in 1979, two years after the XD7 (XD11 in certain markets). The Minolta XD series was resized to the "gold dimensions" of the Barnack Leica (approx. 13x3x5 cm) as Olympus did for its OM1 several years before. Minolta XD5 is very closed to the XD7 body with only a few features suppressed. It has the same electronic shutter made of vertical metal blades and was the first SLR offering a double automatism with aperture priority (A) or shutter priority (S) when coupled to a new series of Minolta MD lenses. XD bodies served has basis for the Leica R4 to R7 SLR's and was developed consequently with Leitz. XD camera were more expensive than Minolta X-700 and X-500 famous SLR's and co-existed to the Minolta catalog from 1981 to 1984.
I found this XD5 from my local photography shop in March 2023 with its likely original normal lens : a Minolta MD (III) 1:2 f=50mm.
About the 85mm lens:
I purchased brand-new this Minolta lens MD (III) 1:2 f=85mm in 1984 a part of my original 1984 Minolta X-500 kit that included too a MD 1:2.8 f=20mm and a MD 1:2.8 f=35mm. When not used, the kit was carefully stored in an aluminium case and the lenses kept their original Minolta shade hood. For the 85mm, the cylindrical hood is made of metal.
The Melbourne Developer Meetup is a gathering of local developers in Melbourne. We cover all sorts of development and have a great mix of developers who specialise in Web, DevOps, Android/iPhone.
We keep our meetups fun & work hard to keep the snacks and drinks free. We make sure there are awesome give-aways. Most importantly we focus on providing a great opportunity for our members meet, network and collaborate.
Anyone interested in Development scene is welcome, we have everyone from project managers to design folk attend on a regular basis.
Bonita Springs Builders have to prepare yourself to meet their audience within the moment - web developer have to adapt to the brand new phrase “Mobile First”. Every consumer has become mobile and connected, and therefore your construction firm needs so that you can go where your users go. Wendy Clark, President, Sparkling Brands & Proper Marketing for Coca-Cola The United States couldn’t have stated it better - “Mobile is fundamentally of all things we’re doing. When we can’t create a story focus on a 4-inch-by-2-inch screen, it doesn’t work, also it doesn’t go further.”
Based on Google, your construction firm must adopt three fundamental principals with regards to mobile:
Portable: Your idea must have the ability to go in which the user goes. In case your business can’t, you aren't mobile.
Personal: Does your company focus on the person desires and needs of each and every user? May be the experience unique towards the user?
Perpetual: Endless rather than altering. Mobile is definitely on.
Exactly what does all of this mean for Bonita Springs builders? Mobile has altered the way in which consumers behave - individuals are connected on the internet and are positively utilizing web developer devices to locate, evaluate, making a decision in line with the information that's given to them. So how exactly does your construction firm stand before individuals searches and how can you supply the information they're seeking?
How connected are consumers? There isn’t any denying that smartphones are part of everyday existence. Because of Google for supplying these statistics: “Over two-thirds of smartphone users (68%) say they check their phone within fifteen minutes of getting out of bed each morning. 87% also have their smartphones in their web developer, night and day. And, in lots of countries, more searches occur on cellular devices than you are on computers.” The ability has become at the disposal of the connected consumer. The connected consumer now is able to travel through information, advertisements, content, products, and services by themselves terms.
A while back, as we were just starting to make beta builds of Adobe AIR (then Apollo) available, I was responsible for the HTML side of the runtime from an evangelist perspective. Coming from Adobe Flex, I set out to find a comparable UI framework for JavaScript and quickly landed upon ExtJS. After some planning, we got a few of the evangelists, Jack Slocum and Brian Moeskau together in Las Vegas, NV for some training.
Flash forward two years, and I had the opportunity to sit on an expert panel at the very first Ext Developer Conference in Orlando, FL. The framework has grown by leaps and bounds since first being rolled off from the Yahoo UI library. It's very comparable with Flex from an functionality perspective. There were about 200 developers present. I also sat in on a number of sessions, generally around theming and customization of the look and feel of Ext applications.
To be clear, the above picture is of the Orlando Convention Center. The Ext conference was held at the Ritz Carlton (which had a small, but very well stocked humidor I might add). As a Starwood Preferred Guest, I opted to stay at the Westin, which was by the convention center. I got an amazing room for a great deal, and highly recommend the location if you're ever in Orlando. The hotel didn't exist the last time I was there.
While in Orlando I also got together with my sister, Christy, and her boyfriend Jason for dinner at Maggiano's. I hadn't seen Christy since she lived in Baton Rouge, and we visited for her college graduation. Shortly after they moved to Orlando where Jason is working on his degree. We had a really nice meal with a bottle of wine and friendly conversation over everything from the Large Hadron Collider to Mayan civilization.
System Preferences -> Keyboard -> Keyboard Shorcuts -> Application Shortcuts.
Add a new shortcut for "Quit iOS Simulator", and you're done. I use cmd-opt-Q.
I also mapped the "Home" command/button to cmd-Q, because I still press it instinctively after a test run, and this makes it behave reasonably sensibly.
📜 THE 25 BEST SELLING VIDEO GAMES ON NINTENDO 64 (N64):
🎮 25 - Excitebike 64 0:30
️ 2 000 000 Sold
⏳April 30, 2000
🎮 24 - 1080° Snowboarding 1:06
️ 2 030 000 Sold
⏳February 28, 1998
🎮 23 - Star Wars: Rogue Squadron 1:43
️ 2 170 000 Sold
⏳December 7, 1998
🎮 22 - Mario Tennis 2:20
️ 2 320 000 Sold
⏳July 21, 2000
🎮 21 - Mario Party 2 2:57
️ 2 480 000 Sold
⏳December 17, 1999
🎮 20 - Perfect Dark 3:34
️ 2 520 000 Sold
⏳May 22, 2000
🎮 19 - Pokémon Stadium 2 4:10
️ 2 540 000 Sold
⏳December 14, 2000
🎮 18 - Star Wars: Shadows of the Empire 4:47
️ 2 600 000 Sold
⏳December 3, 1996
🎮 17 - Mario Party 5:24
️ 2 700 000 Sold
⏳December 18, 1998
🎮 16 - Yoshi's Story 6:00
️ 2 850 000 Sold
⏳December 21, 1997
🎮 15 - Wave Race 64 6:37
️ 2 940 000 Sold
⏳September 27, 1996
🎮 14 - Banjo-Tooie 7:14
️ 3 000 000 Sold
⏳November 20, 2000
🎮 13 - Star Wars Episode I: Racer 7:50
️ 3 100 000 Sold
⏳April 30, 1999 📦
🎮 12 - The Legend of Zelda: Majora's Mask 8:27
️ 3 360 000 Sold
⏳April 27, 2000
🎮 11 - Pokémon Snap 9:04
️ 3 630 000 Sold
⏳March 21, 1999
🎮 10 - Banjo-Kazooie 10:12
️ 3 650 000 Sold
⏳June 29, 1998
🎮 9 - Star Fox 64 10:48
️ 4 000 000 Sold
⏳April 27, 1997
🎮 8 - Diddy Kong Racing 11:24
️ 4 880 000 Sold
⏳November 14, 1997
🎮 7 - Donkey Kong 64 12:02
️ 5 270 000 Sold
⏳November 22, 1999 📦
🎮 6 - Pokémon Stadium 12:38
️ 5 460 000 Sold
⏳April 30, 1999 📦
🎮 5 - Super Smash Bros. 13:15
️ 5 550 000 Sold
⏳January 21, 1999
🎮 4 - The Legend of Zelda: Ocarina of Time 13:52
️ 7 600 000 Sold
⏳November 21, 1998
🎮 () 3 - GoldenEye 007 14:28
️ 8 090 000 Sold
⏳August 25, 1997 📦
🎮 () 2 - Mario Kart 64 15:05
️ 9 870 000 Sold
⏳December 14, 1996
🎮 () 1 - Super Mario 64 15:42
️ 11 910 000 Sold
⏳June 23, 1996 📦
📦 = Games was bundled with Nintendo 64 consoles durung its lifetime
⏳ = Release Date
️ = Sales
🎮 = Game
= Podium
🚀 Destiny : 📜 List (🎮 Video Game Universe) 🔽 🇬🇧
💡HOW ? 🔽
📋 No restrictive rights that this will do on our part (However, the Games does not belong to us).
🎵 Music : [---]
🎥 Video : [~~~]
🎮 Game 🏢 Company 🔬 Engine : [###]
️ Play : [***]
🚰 Information Source : [√√√]
📋WHAT ? 🔽
### 🎮 Game 🐉 Serie 🏢 Company 🔬 Engine :
🏢 Nintendo
️ Nintendo 64
###
✔️ Download VIDEO: www.dropbox.com/sh/bur5g0cfelmjmai/AABE3M5jy8lk7HzoLFeBgI...
~~~ 🎥 Video eDiting:
Laurent Guidali
~~~
~~~ 🎥 Videos:
Nintendo
John GodGames
Project Longplay
World of Longplays
packattack 04082
Modern XP
Longplay Archive
Star Wars
Pokémon
Erlnite Music & Gaming
Longplays HD
Addablestone 13
JJ MH
Green Graphics
WooX
Multimedios3D
IMPERIAL CREATIONS
egap98
잡별
Soutien24
Techno Freaks
Angel554Too
3DAL GREEN SCREENS
Snooplax
Bradly 105
CreatorSet Media
STOCK STOCKERZ
Green Screen Fun
Seggy Sose
21Gummy
Colorful World HD
Officer 94
N64 Archive
Pigment Ajans - Visual Effects
pc gamerz
199X Dev
LOGOLAND
~~~
√√√🚰 Information Source:
Gizmodo
Mentalfloss
Wikipedia
The Magic Box
Destructoid
Computer and Video Games
Cedec
Games Radar
√√√
📝 Type : 💡 HOW ? 📖 HOW MUCH ? 📍 WHERE ? 🕓 WHEN ? 📋 WHAT ? WHO ? ❓ WHY ? 🔉 Audio of the Work ️ Language Integrate 🎵 Music 🙊 No Comments 🔶 Work Edit 🔞 Adapt for Adult 👦 Adapt for Teens 😂 eMotion Fun 😑 eMotion Serious
📖HOW MUCH ? 🔽
⏳ Video From 10 Minutes to 30 Minutes
WHO ? 🔽
📡 Posted by Laurent Guidali
️ Video by Laurent Guidali (Adobe Premiere Pro 2020)
🌅 Thumbnail by Laurent Guidali (Adobe Photoshop 2020)
🕓WHEN ? 🔽
🎆 2021 (Video)
🕝 Real Time
⏳ Past
🔖 React with official Hashtags :
#Etoile
#ETL
#eXultation
If you have a DotNetNuke project, be sure to Contact Us. Not only will we assess your DNN project needs for free, our in house team of DotNetNuke developers
eerie mist on the ballona wetlands.....
lincoln blvd and playa vista in the background.....
Playa Vista Quicksand
A rare court ruling against the developer puts the kibosh — for now — on a vast Phase Two
By PATRICK RANGE MCDONALD
Wednesday, September 19, 2007
IF YOU LISTEN TO THE DEEP-POCKETED executives behind massive Playa Vista — a controversial minicity plopped by City Hall planners onto the Ballona Wetlands near Playa del Rey that has swamped Lincoln Boulevard and helped gridlock many Westside intersections — a stunning appeals-court ruling last week halting construction is merely an irritating hiccup.
But in 20 years of legal battles over the biggest residential construction project in city history, whose cheek-by-jowl, $3,000-per-month apartments have ushered in East Coast densities and tiny patches dubbed green space, last week’s decision by the California 2nd District Court of Appeal could wreak havoc on the extensive Phase Two. It couldn’t come at a more uncertain time for developers, or at a better time for Westsiders who hate the hulking, multistory community, as Southern California confronts an iffy housing market — and as some Angelenos begin to decry a crush of overbuilding citywide.
“The modifications are relatively minor,” sniffs Steve Soboroff, president of Playa Capital, pledging unequivocally that Playa Vista “will continue to completion.”
In fact, the 114-page brief written by the three judges on the Court of Appeal is anything but minor. The jurists didn’t just snatch away the keys for the bulldozers, handing the project’s opponents their biggest courtroom victory in roughly two decades. The three judges also ordered the city of Los Angeles to “vacate” long-standing approvals by the Los Angeles City Council for the second and final phase — and to decertify Playa Capital’s massive, multimillion-dollar environmental-impact report.
The court says that the EIR — years in the writing, and which contains hundreds of paragraphs that set off word-by-word fights between federal and local agencies, environmental organizations and politicians — must now “revise” analysis of land-use impacts, “discuss” better preservation at the site, and “identify” and “analyze” the disposal and environmental impacts of wastewater.
In other words, developer Playa Capital, for now, is screwed.
“The court stopped the development cold,” says Doug Carstens, an environmental attorney with the Santa Monica–based law firm Chatten-Brown & Carstens. “It’s a sweeping decision.”
Carstens worked as co-counsel at the trial that culminated in last week’s appellate ruling. At the trial last year, Los Angeles County Superior Court Judge William F. Highberger found that the city and Playa Capital followed proper approval procedures and that the environmental-impact report was valid. But the appellate court overturned Highberger’s decision last Thursday.
“People have been through a long, hard struggle,” says Carstens, “and they’ve been vindicated by the [state appeals] court.” Sabrina Venskus, who with Brian Acree was lead attorney for the appeal case, adds that from a land-use and planning perspective, “This is an important decision from the court of appeals not just for this particular project, but for development projects all over California.”
From the start, developers, environmentalists and journalists have described Playa Vista as one of the most expensive, highly studied and fought-over mixed-use projects in Los Angeles — with a price tag between $4 billion and $7 billion. After years of negotiations and studies, the 3,246-unit first phase of imposing condos, pricey apartments and $1.9 million homes with postage-stamp yards is nearly complete. The final phase — 111 acres of proposed housing, retail and office space dubbed “The Village at Playa Vista” — now sits at the red-hot center of the dispute.
BY NOW, THE TWO WARRING SIDES are sick of each other. Playa Capital Co. and the city are the defendants in the current lawsuit; the Ballona Wetlands Land Trust, Surfrider Foundation, city of Santa Monica, Gabrieleno/Tongva Tribal Council of San Gabriel and Ballona Ecosystem Education Project are the plaintiffs. Playa Capital has won most of the 19 or so lawsuits over the past 20 years. It wasn’t until 2005 that things stopped consistently going Playa Capital’s way. That year, environmentalists won a comparatively minor appellate-court decision forcing the city to someday fix a methane-gas removal system installed beneath the housing, which sits atop an ancient riverbed and pockets of potentially explosive gas.
Soboroff describes the environmentalists as a “small group of people” who are “extremists.” Rex Frankel, director of Ballona Ecosystem Education Project, counters that Soboroff is a “desperate man” who heads a project that’s “one of the biggest examples of corporate welfare in the history of Los Angeles.”
So when last week’s ruling was handed down, both sides grabbed for their glory. Playa Capital released a press statement touting the appellate court as having sided with “the city and Playa Capital on the vast majority of issues raised,” with Soboroff sniping, “Despite the professional project opponents, we remain confident that the Playa Vista vision will ultimately be realized.”
Frankel sent out a three-page missive the same day, declaring that “the court’s landmark ruling is a major victory for the citizens of Los Angeles, the environment, civil rights of Native Americans, and overall quality of life.” Frankel throws his own verbal jab, saying, “The court didn’t accept the developer’s masquerade about benefits to the public that didn’t actually exist.”
Indeed, the state appeals court was very specific in the three areas that went against Playa Capital and City Hall. Wrote the judges, “The misleading analysis of land use impacts, failure to discuss preservation in place of historical archeological resources, and failure to properly analyze wastewater impacts rendered the EIR as a whole deficient.” Those problems “collectively are not severable from the project as a whole. The City can achieve full compliance with CEQA [the California Environmental Quality Act] only by vacating the project approvals that were based on the certified EIR and revising the EIR to remedy these deficiencies. Only then can the City . . . grant the project approvals.”
“It’s a very thorough, well-supported opinion,” says Frank P. Angel, a highly regarded Santa Monica–based environmental lawyer, who is not involved in the case. “It requires definite measures that need to be followed up.”
Angel believes construction will be delayed several months, at a minimum, to fix the environmental-impact report and then guide it through a City Hall approval process that includes a public-comment period, planning-department hearings and council meetings — all potentially contentious and heavily lobbied. “A rush job on this EIR won’t do,” says Angel. “It’s not a matter of one or two months.”
Steve Soboroff, though, sounds like a man who doesn’t plan to satisfy the appellate court. “The idea of now going back and changing that plan is not good public policy,” he says, “and it’s not going to happen.” He ridiculed the appellate court as having merely “found some flint” — small issues in the EIR upon which to base their ruling.
Playa Capital, according to Soboroff, is looking at legal options that might release the project from construction limbo and push it forward. The developer is uncertain if he’ll seek an appeal with the California Supreme Court or request a rehearing with the appeals court. The city, according to City Attorney’s Office spokesman Nick Velasquez, is “still reviewing its options.”
Frank Angel and Doug Carstens, however, note that the state Supreme Court considers only 5 percent of the appeal requests it receives. And since the appellate court’s ruling was “not published,” meaning it doesn’t set any precedent for other cases, the Supreme Court will probably be even less interested in Playa Capital’s appeal. “It’s highly unlikely,” says Angel.
In the meantime, Soboroff says, Playa Vista workers will face job cutbacks, and Westside renters and buyers will have to wait longer for the Village’s new housing, slated to rise between the 405 freeway and what remains of the wetlands.
“[The Village] is for working people,” Soboroff says excitedly during a phone interview. “It’s work-force housing!” When Rex Frankel hears these things, he can only laugh. “For Soboroff to claim he’s for the workingman is ridiculous,” he says with a chuckle. “It’s a super-rich man’s community.”
It’s still unclear if the appellate court’s ruling means the end of development at Playa Vista. Frankel, of course, hopes so. Soboroff says no. Eric Sussman, a real estate expert and award-winning lecturer at UCLA’s Anderson Graduate School of Management, also thinks not, citing pressure for housing on the Westside and Playa Capital’s tenacity.
“There hasn’t been a roadblock they haven’t encountered,” says Sussman. “I doubt it would kill the project entirely. I would be very surprised.”
Then again, the environmentalists haven’t gone away either, and now they’ve had their first big victory in the court of appeals, following their more modest victory over methane control. Frankel, who’s been fighting the Ballona Wetlands battle for 22 years, calls it “karmic payback.” The momentum, so long on the side of Playa Capital, may be shifting.
Pandan Indah
Kuala Lumpur MY
25 April 2010
Yashica Electro 35 GSN
Yashinon 45mm f1.7
Fuji Neopan 1600
ASA set at 1000
Pull Development
Ilfotec LC29 (1+19) @ 6min
Rapid Fixer (1+9) @ 5min
Bathroom Dev
Epson V700
I hear it smells like the devil, but I'm going to HAVE to try it. Not sure about for film. Definitely for RC paper development.
From www.digitaltruth.com/techdata/caffenol.php:
Caffenol
Caffenol film developer
Water8 oz
Arm & Hammer Washing Soda2 tsp (level)
Folger's Coffee Crystals4 tsp (slightly rounded)
Mixing instructions: Mix soda until completely dissolved and solution is clear. Add coffee, mix until all grittiness is gone and solution is uniform, let stand 5-10 minutes until microbubbles clear. Use within 30 minutes.
Dilution: Use undiluted
Starting point development time: 30 mins
Notes: Gives imagewise stain and general (fog) stain.
He wasn't going to do it, but the crowd demanded it. "Web developers, web developers, WEB DEVELOPERS!"
NBR Land Developers,is a young,dynamic and vibrant real estate developer from Bangalore formed to fulfill the aspirations of people to have their own house.
Mobile deep linking (also known as ios developer application deep linking), is the procedure of utilizing a URI to connect to specific pages or locations inside a mobile application. You can use it in a number of ways - via notifications, email, SMS, social networking, etc. - and directs users to relevant content, instead of your app’s desltop.
There's a couple of kinds of mobile deep linking:
Standard deep linking - Directs users to some specific a part of your application making use of your application URI. The disadvantage using these is they is only going to work when the user has got the application placed on their device. Otherwise, they'll show the consumer a mistake page.
Deferred deep linking - Deferred deep links will direct users towards the specific content when the application is installed, and direct users towards the ios developer store listing when the application isn't installed.
Contextual deep linking - These may serve the functions of the aforementioned two kinds of deep linking, but additionally permit more precise tracking and relevancy to users. It's more helpful for developers and users, because these links pass data for an application through install and permit not only better attribution but additionally personalized onboarding.
Why Mobile Deep Linking Matters
Screen Shot 2016-04-12 at 3.51.26 PM
via Branch.io
Will Lindemann of TechCrunch notes that initially, adoption of deep linking was slow since the benefits were unclear standard deep linking only labored if your user had the application installed, therefore it wasn’t high priority on product roadmaps.With deferred and much more lately contextual deep linking, this attitude has altered. Companies now realize the need for mobile deep linking for consumer experience, driving engagement, increasing the user onboarding process, promoting their apps and tracking marketing campaigns.Mobile Application Deep Linking Improves The Consumer Experience
Users can easier access content via deep links, with basically no navigation. Additionally ios developer actually help direct users to a particular screens for your application rather of the house screen thus, if you're linking to something inside your application from social networking, a mobile website, etc., users can navigate seamlessly to that particular content.