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“Rainbow Teddy reads 佐籐可士和 Kashiwa Sato” #jp #design / SML.20130113.IP3.SQ.RainbowTeddy

“Rainbow Teddy reads 佐籐可士和 Kashiwa Sato” #jp #design

 

Learning is a life long process. So even though Rainbow Teddy (RT) graduated from his small liberal arts college in the middle of nowhere years ago, he tries to read whenever he can—usually when he is bored while SML smokes himself to death inside the “smoking lounge” at SML Universe HKG (pictured).

 

RT observed that SML has gone Uniqlo-crazy since moving to Hong Kong, so he decided to learn why. He bought a book recently about Kashiwa Sato, the creative director responsible for Uniqlo’s flagship store in New York.

 

“If I were to summarize why SML enjoys Uniqlo, it would have to be the extreme reductionistic yet supremely dynamic visual language which Kashiwa Sato appears to have mastered,” Rainbow Teddy spoke softly—thinking aloud while flipping through the branding project for Marunoichi (丸の内), a commercial district of Tokyo located in Chiyoda between Tokyo Station and the Imperial Palace.

 

/ SML.20130113.IP3.SQ.RainbowTeddy

/ #RainbowTeddy #ToyStory #CCBY #SMLPhotography #SMLOpinions #SMLUniverse #Crazyisgood #SMLProjects

/ learning #日本 #Japan JP #設計 Design #佐籐可士和 #KashiwaSato #Uniqlo 丸の内 #Marunoichi #branding 品牌 #brands #opinions #gay #bear #LGBT #toys

/ 攝影 #摄影 photography 馬鞍山 MaOnShan 香港 #HongKong 中國 #中国 #China IP3 SQ SML:Projects=RainbowTeddy SML:Projects=ToyStory

 

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Uploaded on January 13, 2013
Taken on January 13, 2013