Ghost sign for Sozodont Toothpaste in Midtown.
When SL Green began knocking down a full block of prewar commercial buildings next to Grand Central Terminal last year to make way for its new 1,401-foot-tall office tower at One Vanderbilt Avenue it revealed this #vintage #sign for Sozodont, a popular brand of oral hygiene 😁product from the mid nineteenth-century. Sozodont was created in 1859 and its was chosen from the #Greek word "sozo", meaning to save, and "dontia", meaning teeth. We love its statement "Cleans Teeth Clean- Our Only Claim". We wish this #ghostsign could have been saved but sadly it was demolished and SL Green just recently broke ground for the new building which will eventually become the second tallest building in #nyc! #fontastic #lettering #signgeeks #tv_retrotype #tv_architectural #signcollective #jj_texttypographical #myfeatureshoot #reportagespotlight #empirestatebuilding #gct #teeth #typevstime #signofgrime #everything_signage
Ghost sign for Sozodont Toothpaste in Midtown.
When SL Green began knocking down a full block of prewar commercial buildings next to Grand Central Terminal last year to make way for its new 1,401-foot-tall office tower at One Vanderbilt Avenue it revealed this #vintage #sign for Sozodont, a popular brand of oral hygiene 😁product from the mid nineteenth-century. Sozodont was created in 1859 and its was chosen from the #Greek word "sozo", meaning to save, and "dontia", meaning teeth. We love its statement "Cleans Teeth Clean- Our Only Claim". We wish this #ghostsign could have been saved but sadly it was demolished and SL Green just recently broke ground for the new building which will eventually become the second tallest building in #nyc! #fontastic #lettering #signgeeks #tv_retrotype #tv_architectural #signcollective #jj_texttypographical #myfeatureshoot #reportagespotlight #empirestatebuilding #gct #teeth #typevstime #signofgrime #everything_signage