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The goal was to demonstrate deep depth of field. Freeman says shorter focal lengths give images with better depth of field than do longer focal lengths, so I used the 18mm setting on my lens. This was a new lens for me, and the first one I used with the manual focus distances printed on it, so I forgot to double check that it was set to infinity and was checking focus by eye. I think I was just ever so slightly off, so I will be making sure I double check that on future photos. I think this could have been improved if could have gotten the the leaves in the upper left corner out of the picture. I tried cropping, but it made everything too cramped with this being a landscape photo. I adjusted the vibrance so there was a touch more color.
Intention: The goal I wanted to achieve with this photo was to have a strong and full focal point as a foreground, and have layers slowly transitioning into the background.
Text Reference: Freeman suggested, “Obviously, the larger the subject is in the photograph, the more detail of it can be shown.” (Filling the Frame; The Photographer’s Eye)
Outcome: I think I achieved this effect well in showing off a Deep DOF as well as showing something artistic.
Edits: Minimal cropping, Contrast boost, lowered the Green and Yellow saturation, Blacks and Shadows boost, slight vignetting, slight grain added.
Intention: When creating this photo I wanted to show off a pattern and something without a specific shape in motion, so I chose to capture flowing water.
Text Reference: In reading The Visual Toolbox: 60 Lessons for Stronger Photographs, Ducheman suggests pondering any elemental repetitions or rhythms in photographic composition. (Lesson 2. Ask Better Questions)
Outcome: I think I could have went slightly higher on my shutter speed, something around 1/1000 to help make the bubbles and fluidity of the water more crisp.
Edits: Temperature adjustment, contrast boost, highlights boosted, shadows and blacks boosted, slight vignette.
The objective of this assignment is to create a Mark/Signature for Sierra Club’s Zero Waste Committee. After doing so, Visual Identities (Letterheads, envelopes, & business cards) and Information Cards will be designed via Final Mark/Signature.
We started by doing research on organization, and defined the mission of the organization and their goals, audience and past messages. Also figure out how to present their message within all designs while using the Final Mark/Signature.
Thumbnails were then developed for critique. Followed by creating roughs from refining as many ideas/solutions as needed along with design elements. From that the Final Comp(s) were created by using final solutions.
The final task was to present camera-ready comps mounted on 15”x 20” black boards, and hand in an 11" x 14" Workbook on the day of presentation.
For portfolio, will attempt to obtain "stationary templates" for the the letterhead, envelope, and business card.