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61st ABU General Assembly and Associated Meetings 2024
18 - 24 October 2024
İstanbul, Türkiye
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Regional conference to mark the 10th anniversary of the South Programme, a joint initiative between the European Union and the Council of Europe.
This programme was created to encourage people to become Agents for O2 within the company that they worked for - sharing the benefits of o2 with their colleagues.
The prospective Agent received a piece of Direct Mail that told them about the programme and gave them a unique access code.
When the Agent visited the website and entered their unique access code - they were greeted by name with a tailored film that explained in detail how the programme worked.
There was an 100% response rate with an 80% take-up.
The programme is facilitated by Ms.Saswati Nanda. She is an Early Literacy Specialist and a certified Story Teller with an aim to increase the happiness quotient of children by passionate and powerful performance storytelling. She is an International Synthetic Phonics Trainer and is associated with over 130 schools of national and international repute across the length and breadth of the country. The NJS sessions focus on developing the LSRW (Listening Spelling Reading Writing) skills amongst the children through the medium of storytelling.