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JD with a leather jacket.
It's the most understatedly tacky duty free beverage I have ever bought.
And I think it's great.
Art Director/Concept Specialist
Sean is a graphic designer who works for a variety of DVL's wide-ranging clients. Before graduating from Watkins College of Art and Design, he worked in the press offices of two different governors (Colorado and Tennessee). Sean also plays in a rock and roll band, which once went on a nationwide tour of public libraries after becoming the subject of a children's book. B.A. Public Relations, Harding University; Certificate in Graphic Design, Watkins College of Art, Design and Film.
Jack Daniel's Visitor Center inside the Gaylord Opryland Resort & Convention Center in Nashville Tennessee
We got some last minute tiks to the rodeo cookoff last night,, courtesy of Jack Daniels. Every year, Houston goes back to it's wild west days and holds one of the largest rodeos in the country and before the event kicks off, a BBQ cookoff is held in the parking lot of Reliant Stadium. The cookoff is held for three days (Thursday, Friday, Saturday) before the start of the rodeo and everybody and their mothers seem to be there. There are thousands of people and hundreds of company tents and you must have an invitation to get inside the private parties. Once inside the private parties you are given a wrist band and have access to all you can eat and drink and dance. This year because of the bad economy the invites were hard to come by. I been attending the cookoff off and on for the past 25+ years. It's fun to hang out with friends, grab drinks, and go walk around and people watch of which I love doing. On the way back to the buses you pass the carnival rides and all their wonderful foods. Last night we indulged in fried oreo cookies and funnel cakes.
Every September, Jack Daniel's launches a new program to celebrate Mr. Jack's birthday. Since no one knows the exact day in September when Jack was born – birth records were likely lost to fire or the passage of time –the brand activates a multi-faceted campaign encouraging consumers to celebrate Mr. Jack's birthday all month long.
In 2011, the idea was birthed to co-brand with Guinness World Records and attempt breaking not one, but seven records to kick off the month of September, a play off the whiskey's "Old No. 7" moniker.
An early challenge was not only finding seven records feasible to break, but to also locate records that were true to Mr. Jack--edgy, original and unique. After much thought, the following record attempts were identified:
Most bottles played (bottle orchestra)
Fastest time to build a 20 shot glass pyramid
Largest glass bottle mosaic
Largest Bottle of Scotch/Whisky/Whiskey
Most people blowing out candles simultaneously
Most contributions to a greeting card
Largest gathering of people born in the same month (September)
This event required a high level of precision due to its nature of multi-tasking requiring the DVL team to simultaneously plan an event, engage consumers, gain media attention and execute seven record- breaking attempts following GWR guidelines.
While we set out to break seven records in one day, the brand is more than thrilled to be the record-holder of six Guinness World Records. That "Old No. 7" is still as elusive as ever!
Media coverage surrounding the birthday campaign, the event and the GWR achievement totaled more than one million media impressions, exceeding the set goal and increasing awareness of the history, heritage and lore of the Jack Daniel's brand and Mr. Jack, the man. Coverage was secured in numerous regional and national media outlets including USA Today, The Today Show, Yahoo! News and ABC World News Now.
Our record-breaking quest would not have been possible without the engagement and support of devoted Jack fans. Digital consumer engagement hit a high when the Jack Daniel's Facebook page received 4,016 new likes on August 31, 2011 and 10,980 new likes on September 1, both days of GWR-themed posts. In total, the Jack Daniel's Facebook page received 86,118 new likes over the month of September.
Overall, not only did we meet our specific PR objectives, we also met and exceeded the overall birthday program objectives. The best part is the brand's bragging rights as the holder of six Guinness World Records. Find out more about Jack Daniel's Birthday at www.jdbdaymedia.com/.
Senior Vice President
Brian has more than fifteen years of strategic counseling, crisis communications, media relations, event management and marketing expertise. He works with clients across the country in the healthcare, retail, economic development, government affairs, sports marketing and nonprofit sectors. Away from DVL, Brian enjoys spending time with his wife and daughter, traveling, playing golf and cheering for the Texas A&M Aggies and Dallas Mavericks. B.S. Sport Management, Texas A&M University.
Jack Daniel's Single Barrel: Bounty & Dinner Series (NYC)
To read more about this dinner, please CLICK HERE
© 2014 Tina Wong; The Wandering Eater. All Rights Reserved. Images may not be reproduced, copied, or used in any way without written permission.
My father bought it to me three years ago. Yep, I like whiskey, but as you can see I don't drink too much...
Jack Daniel's is a brand of sour mash Tennessee whiskey that is the highest selling American whiskey in the world. It is known for its square bottles and black label. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956.[3] Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county,
Jack Daniel's is a brand of sour mash Tennessee whiskey that is the highest selling American whiskey in the world. It is known for its square bottles and black label. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956.[3] Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county,