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Patricia Trijbits is the brains behind 'Where The Pancakes Are' - a pancake centric popup that has turned carbloading into some kind of religious ritual. I was invited to go down and find where the pancakes are (protip: they're currently at The Proud Archivistâ¦but not for much longer!). It is all very scenic and located by the Regents Canal, though I showed up on a bloody freezing Friday evening, so you couldn't really see all that much asides from light reflecting off of the water (which was also kinda cool)

 

So yeah - what's the big deal about pancakes, you ask? Good point - these are no ordinary crepes, or American style stacks. Oh no. They are 'Buttermilk Buckwheat Pancakes' - made using a blend of buckwheat flower, buttermilk and uhâ¦other stuff. These are, on their own, the best tasting pancakes I've ever had. Each one of them, if you were to take away the topping, is rich, creamy and thick, but not in the indigestion inspiring manner of the buckwheat pancakes I used to make at home. With the perilously placed topping they are almost entirely impossible to eat, which is part of the fun.

 

I tried a few different flavours, both sweet and savoury. For an idea of flavour combinations, think some topped with kumquat and Cointreau cream, or another topped with oak smoked salmon, chives, hollandaise, asparagus and red amaranth. Some seriously fkn gastro pancake shit going down here. They also do small stacks for children - tiny discerning children. With all the flavours on offer, I can't imagine pancake lovers not losing their shit completely over at least one of these.

 

Patricia, is an affable and outgoing woman with an unusual accent I eventually work out is Dutch. She told me about her experience of growing up in the 'pancake heavy' culture of Holland. The idea for WTPA supposedly was inspired by a trip to France (I think Britanny) - where the locals are very keen on enjoying their pancakes with a cold glass of cider. To this end she also seems to have some deal with Aspall Cyder because there are bottles of it everywhere. Ever had the 'Grand Cru'? It's bodacious.

 

She apparently has plans to start a restaurant (possibly in Fitzrovia) in the near future. If Patricia keeps or improves upon this level of quality, WTPA are gonna do very well indeed!

Note the lack of video playing in the window. If only we'd start supporting Mac users properly, like our graded browser support says we should.

oblo®creature e whatsark in via marradi 54 a livorno 5 dic - 5 gen in collab con [in]utile - il mercante dell'usato - studio discontinuo - bolgheri+ - eddyniagara art - bonsignori vernici

REALLY cute pop-up. It was hard to pick one photo to upload....

Pop-up restaurant in Copenhagen, a huge success

Long time no post!

 

We did a very last minute Halloween haunt yesterday, which admittedly did not get electricity running into it until after the children vanished. Oops! Still, it's gorgeous, and I'm very pleased.

 

New dolls are on the horizon, and new photography opportunities! While I realize Flickr is kind of dying, I'll still be using it for another year at least, I think. Our new place has better photo opportunities and I finally have room for my photography equipment, so get ready!

These 2 little guys were having so much fun!

Apropos the recent urban trend popup stalls: During Autumn 2010 the organic veggie company Aarstiderne (http://www.aarstiderne.com/) set up a temp stall at different locations in Copenhagen where they sold their "leftovers" veggies cheaply.

 

Pop-up retail is used by both high-end brands like Helmut Lang pop-up shop in N.Y. (http://nyti.ms/f49EQv) but is also a grand idea for small entrepreneurial companies who wish to obtain wide exposure within the range of a small marketing budget.

 

Why it works? Well, "new" is always more exciting for the increasingly blasé consumer and it is said to trigger some happy hormones in our brains when we detect a small and pleasant/non-threatening change of familiar settings.

 

Furthermore, these small stalls create an intimate "village" atmosphere - and this return to the "local" and more personable is also a defining consumer trend...

quick shoot backstage

For the launch of Rockport Torsion System Technology by Adidas at the Rockport Popup Store, 76 Greene Street. SoHo, NYC from 12th-16th September

patta went 'pop'

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