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Toyota Motor Company launched their luxury car brand 'Lexus' in 1989. They formed a separate sales channel to deliver the kind of sales and service experience to impress the most particular of customers.
Their first car, the XF10 LS400 launched that year was a further testimony to the dedicated focus of the team in delivering excellence. The basic specification was impressive enough - 4.0 L V8 DOHC TwinCam, producing 190 kW. The magic was in the attention to detail of every part and function. The car was near silent, smooth and refined. Everything worked perfectly, consistently and with finesse.
Their were many early critics of both the brand experiment and the car. When the vehicle was disassembled by competitors, they found exactly what was stated - near perfect execution of every detail.
Further models were added to the lineup over time - each with the same ethos, if not the near perfection of the top-line LS. The 'experiment' did, however, force all other competitors to lift their game.
Nissan followed suit with their own luxury brand 'Infiniti', Honda with 'Acura' and Mazda was to follow with 'Amati' - the Asian financial recession arrived before that plan could be executed.
Lexus was by far the most successful, and still sets quality benchmarks for its products. This can be seen in the US JD Power quality surveys.
LEXUS LFA - 2013
Photographer Khalid Almasoud © All rights reserved
After presenting two previous LF-A super car concepts, Lexus finally got to premiere the production version of its exotic car in October during the 2009 Tokyo Motor Show. This incredible piece of engineering boasts a naturally aspirated, high revving 4.8L V10 and a carbon fiber-reinforced polymer (CFRP) body to make it lighter. The car will only be made in a limited series of 500 units and will be hand-built at the Motomachi plant in Toyota City, Japan. The V10 unit was developed in partnership with Yamaha at Toyota's F1 engine plant. Production will start in December 2010 and it will be limited to 20 units per month, until January 2013. The price tag is expected to be around $375,000.
I took this shots for Kuwait Mobil Magazine - Issue June 2012
السيارة السوبر رياضية القادمة التي ستُنتج بكميات محدودة وستوفر أداءً رياضياً يتجاوز ما تتمكن لكزس أل أف أي من تحقيقه حالياً والتي تحتوي على محرك من عشرة أسطوانات سعة 4.8 ليتر بقوة 553 حصان يخولها بالتعاون مع تصميمها الأيروديناميكي المتطور من الوصول الى سرعة 325 كلم/س.
سعرها ما يقارب 100,000 دينار كويتي
أخذت هذه اللقطات لصالح مجلة كويت موبيل - عدد يونيو 2013
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Large & Black background : www.flickr.com/photos/khalid-almasoud/7368545752/in/photo...
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This photo was taken on May 30, 2012 using a Canon EOS 50D
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The Lexus LF-LC concept hybrid is designed to push the limits of style, performance and technology, embodying the purest expression to date of the marques pursuit of perfection. This 2+2 coupe combines sweeping lines with dynamic angles to create a sleek silhouette wrapped around a driver-focused interior.
Conceived primarily by the Calty design studio in Newport Beach, California, the LF-LC concept embodies the Lexus vision of what a premium sport coupe could be. Featuring emotive, avant-garde beauty and advanced technology, the concept hybrid displays the new Lexus design language in its bold interpretation of the marques signature spindle grille and rear architecture. The interior of the LF-LC contrasts the cool ambience of advanced technology with soft textures and organic shapes to create a synergy of form and function. The LF-LC is a beautiful interpretation of Lexus originality.
This thought-provoking design exercise is a stunning expression of creativity combined with a next-generation hybrid powertrain that promises a rewarding driving experience that is also kind to the environment.