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Toyota Motor Company launched their luxury car brand 'Lexus' in 1989. They formed a separate sales channel to deliver the kind of sales and service experience to impress the most particular of customers.
Their first car, the XF10 LS400 launched that year was a further testimony to the dedicated focus of the team in delivering excellence. The basic specification was impressive enough - 4.0 L V8 DOHC TwinCam, producing 190 kW. The magic was in the attention to detail of every part and function. The car was near silent, smooth and refined. Everything worked perfectly, consistently and with finesse.
Their were many early critics of both the brand experiment and the car. When the vehicle was disassembled by competitors, they found exactly what was stated - near perfect execution of every detail.
Further models were added to the lineup over time - each with the same ethos, if not the near perfection of the top-line LS. The 'experiment' did, however, force all other competitors to lift their game.
Nissan followed suit with their own luxury brand 'Infiniti', Honda with 'Acura' and Mazda was to follow with 'Amati' - the Asian financial recession arrived before that plan could be executed.
Lexus was by far the most successful, and still sets quality benchmarks for its products. This can be seen in the US JD Power quality surveys.
The IS C is all-new for 2010, and is the first-ever IS Convertible. A power-retractable 3-piece hardtop folds into the trunk in a mere 20 seconds, faster than any other vehicle in its class. Sharing few exterior components with the IS Sedan, the IS Convertible has a striking silhouette, top-up or top-down.
IS 250 C models offer a 2.5L V6 engine with direct fuel injection for great performance and excellent fuel efficiency. The IS 350 C features a 3.5L V6 with both direct and port fuel injection, allowing it to produce 306 horsepower for outstanding performance. Both engines have dual Variable Valve Timing with intelligence (VVT-i) for improved performance and fuel efficiency.
The IS 250 C is equipped with a standard 6-speed manual transmission. A 6-speed automatic with paddle shifters is available on the IS 250 C and standard on the IS 350 C.
A double-wishbone front suspension and multi-link rear suspension are specifically tuned for the IS C. Standard 17-inch 10-spoke alloy wheels, and available 18-inch 5-spoke alloy wheels, are also unique to the IS C. Combined with rear-wheel drive, the IS C was designed to offer excellent handling balance.
Inside, a climate-control and audio system are optimized for top-up or top-down driving. Heated and ventilated front seats with perforated leather are also available to help keep you comfortable no matter what the weather is outside.
On the technology front, a newly available HDD navigation system with voice command can understand casual speech, and offers both XM NavTraffic and XM NavWeather. A standard USB input offers iPod (or other compatible music player) connectivity, in addition to standard Bluetooth audio & hands-free phone connectivity.
Alabaster, Black and a unique two-tone Blue/Alabaster interior is offered in standard premium leather or available semi-aniline leather. Dark gray bird's eye maple is available. Seven exterior colors are offered, including a new Cerulean Blue Metallic, plus Tungsten Pearl, Starfire Pearl, Smoky Granite Mica, Obsidian, Matador Red Mica and Ultrasonic Blue Mica. www.lexusofakron-canton.com/NewModelsPageDetails?model=isc