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from Wm. Hugh Gordon, "Modernized Methods in the Art & Practice of Lettering for Commercial Purposes", 1918.
from Wm. Hugh Gordon, "modernized Methods in the Art & Practice of Lettering for Commercial Purposes", 1918.
This self-initiated zine is a collaboration of two brains. Elliot Stokes drew the pictures, Lindsey Hudlow drew the letters, and they both arranged them on the pages. The zine, offering fifteen pages of wildly impractical advice on how to think of ideas, was laser printed on 70 lb. text weight French Construction paper in Whitewash.
Hand Lettering
9/11/14
College Park
Successful: I think the typography is successful because the handwritten aspect gives a sense of personalization which makes Potbelly's seem more localized and refreshing. Additionally, I feel the type adds personality to the decor of the restaurant in that it has flare and appeals to a younger audience. Lastly, the red color in the design embellishes the type, making it eye catching.