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Some favorites from the exhibition showing now at the SF Public Library.

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

From Photo-Lettering, Inc.’s Ah! Big Little Book catalog, 1982.

 

Based on this German metal type.

Announcement for a recent get-together of Chicago letterers and the type-obsessed!

Exotic and interesting lettering created by a combination of out of focus plus subject movement, A happy accident, all I intended to do was make a note of the event so I didn't forget. The original on the side of the lorry is plain chunky sans lettering.

And the steam fair is today!

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

estudio.calderon🔥NEWS🔥Some years ago, in our studio we got one of the #Photolettering manuals 📙 "One Line", it has been an important working tool in our creative processes. We have made designs based on the alphabets compiled in the book and we are glad 😎 to show you our first #lettering "Royal Rumble" inspired in "Davison Balmon" alphabet with some personal touches.

Lettering for Architects and Engineers, State Publishing House, Moscow, 1950

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Processed with VSCOcam with kk1 preset

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Yesterday, Mark van Bronkhorst introduced me to this bizarre lettering manual from the 1890s(!). Full of grid-based ideas, some of them insane. There are several other editions published around the turn of the century. You can find crappy contemporary reprints but better to just browse a complete 1912 edition on the Internet Archive.

 

Preface:

 

“The formality of a preface may seem scarcely necessary for the supplementing of a system as simple and comprehensible as the one herewith presented.

 

We have but to divide any surface we may wish to letter into squares (or parallelograms as the case may be), in pencil lines; form the required letters, in ink or paint, and according to the style chosen; erase the pencil lines, and the lettering is complete.”

Two layers with wildly different designs, yet almost within the original bounds.

After decades in an abandoned state, a tech school bought it in 2019 and it was supposed to be restored by summer 2020. I guess something happened. I hope they plan to save the classic gaspipe letters. At least two are about to fall off.

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Typefaces shown:

McFadden Haida Condensed 3

Sacramento Condensed 4

Digby Primitive Condensed 4

Fiorello Condensed 5

Sacramento Condensed 5

Columbus Extra Condensed 7

Gillies Modern Gothic Oblique 7

Sacramento Condensed 7

Sacramento Condensed 8

Digby Primitive Condensed 7

Sacramento Condensed 10

Abbate Black Gothic Condensed

Fiorello Condensed 8

Compacta Bold

Fiorello Condensed 10

Pacella Block Biform

Rhein Monogothic Condensed 10

Wells College Book Arts Center

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

Lettering in progress, day & night

Public Domain: Studio handbook lettering over 250 pages, lettering, design and layouts, new alphabets

 

archive.org/details/studio00welo

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