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Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
HTML5 APIs Will Change the Web… And Your Designs
Jen Simmons, Designer
For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. It’s radical stuff that will redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.
HTML5 APIs Will Change the Web… And Your Designs
Jen Simmons, Designer
For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. It’s radical stuff that will redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
How does a piece of content relate to other content?
Learning, conversations, people, places, events, news, policy...
Not an exhaustive list, but a helpful start when planning web and intranet content.
Let there be no content cul-de-sacs.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.