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From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at: www.altimetergroup.com/research/reports.
From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at: www.altimetergroup.com/research/reports.
HTML5 APIs Will Change the Web… And Your Designs
Jen Simmons, Designer
For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. It’s radical stuff that will redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.
From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at: www.altimetergroup.com/research/reports.
www.intersectionconsulting.comWhen we talk about a corporate blog, the first thing that likely comes to mind is a public facing channel where organizations connect with external audiences. What about internal blogs?
There is a lot of learning and risk associated with launching a public facing blog including audience analysis, content strategy, the use of tools, the development of guidelines, understanding best practices and developing implementation discipline.
An employee-only blog presents organizations with the opportunity to soft launch their public facing initiative - offering up the ability to develop strategy, test ideas and practice tactics within a safer internal environment.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at: www.altimetergroup.com/research/reports.
Day 1 draws to a close with "The Mobile Content Mandate."
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
I spoke on Content Strategy for Responsive Web Sites. Pictured: organizer Ben Seigel, and the woman is from the event sponsor The Creative Company.
Six Tips to Get Your Content Strategy Started
#1 Review Last Year’s Numbers
Before you start writing in 2014 / 2015, take a few minutes and review what you wrote last year. This is the time to dig into your Google Analytics and see which webpages and blog posts generated the most traffic. Use ...
www.simplisticsites.com/website-plan-part-3-content-strat... | Simplistic Sites, LLC
SevenAtoms is a Content Marketing Agency that provides Content Marketing Services and Content Marketing Strategy to help businesses win with Inbound Marketing. www.sevenatoms.com/content-marketing-services/
Day 1 draws to a close with "The Mobile Content Mandate."
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The design conference for people who make websites
An Event Apart is an intensely educational two-day learning session for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you’ve been waiting for.
Dedicated to the proposition that the creators of great web experiences deserve a great learning experience, An Event Apart brings together twelve of the leading minds in web design for two days of non-stop inspiration and enlightenment.
Day 1 draws to a close with "The Mobile Content Mandate."
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.