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From the Altimeter report "Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals." Download the full report at: www.altimetergroup.com/content-marketing-software-rfp
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Day 1 draws to a close with "The Mobile Content Mandate."
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
HTML5 APIs Will Change the Web… And Your Designs
Jen Simmons, Designer
For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. It’s radical stuff that will redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.
David Baker laying down the law when it comes to shoddy branding by agencies at Paramore University.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
From the Altimeter report "Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals." Download the full report at: www.altimetergroup.com/content-marketing-software-rfp
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
HTML5 APIs Will Change the Web… And Your Designs
Jen Simmons, Designer
For the last twenty years, we have been creating websites from inside of a certain set of constraints—inside the limits of the technology that runs the web. We became so used to those constraints, we stopped thinking about them. But HTML5 changes many of these limits. The new HTML specs define a lot more than markup—there’s a lot about databases, communication protocols, and how websites & browsers talk to each other. It’s radical stuff that will redefine the creature formerly known as the “web page.” In this talk, Jen will walk us through the new possibilities created by HTML5’s APIs and how they will shape the web of the future.
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
🚀 I am excited to present some of the machines and people I captured during a 5 year collaboration with Danneels SBA, a Belgian company specializing in the sale and repair of agricultural equipment and machinery.
🎥 I developed a new marketing strategy for Danneels SBA and carried out hundreds of video and photo shoots, captured thousands of professional photos and portraits, and produced and distributed hundreds of pro video reports and commercial interviews to showcase their products, services, and customized advertisements
🚜 Find more photo and video content for Danneels SBA and other brands at: benheine.com/fr/services/contenus-videos/
✨ Here’s what I bring to my clients:
✅ Creative and impactful audiovisual content creation: I produce professional videos, animations, photo reports, and custom designs to highlight your products 💥
✅ Marketing strategy: Digital diagnostics, needs analysis, and powerful brand positioning to optimize results and sales. 🎯
✅ Community Management: Active management of your social media (Facebook, Instagram, LinkedIn, TikTok, YouTube...) to engage your audience and attract new clients 📱
✅ Custom advertising: Optimized ad campaigns to generate leads and maximize conversions 🚀
✅ Website and landing page creation: Designing modern, high-performing pages that turn visitors into customers 💻
✅ SEO and e-reputation: Boosting online visibility with effective SEO strategies and digital reputation management 🌐
🎯 My services are tailored to all budgets to help maximize your growth and reach your goals faster!
📧 Ready to boost your business? Contact me now for a custom digital strategy: info@benheine.com
🌐 More information about my services: www.benheine.com | www.digitalsuccess.ai
Let’s turn your ambitions into success together! 💪🔥
Danneels SBA represents major brands like Fendt, Cat, Iseki, McHale, Trioliet, Pottinger, Franquet, Claas, Kuhn, and more. They have showrooms and warehouses in Beaumont, Mettet, and Marche-Lez-Ecaussines, Belgium.
Danneels SBA website: www.danneels-sba.be/fr
Facebook: www.facebook.com/Danneels.sba
Note: To use high-resolution images, contact info@benheine.com. The images in this collection are compressed and protected by copyright!
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The Mobile Content Mandate
Karen McGrane, Author, Content Strategy for Mobile
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
Luke Wroblewski, CEO & Co-Founder of Input Factory Inc., the "Mobile First" author, gives An Event Apart presentation entitled "It’s a Write/Read (Mobile) Web."
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.