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The scheme's bicycles are popularly known as Boris Bikes, after Boris Johnson, who was the Mayor of London when the scheme was launched.
The operation of the scheme is contracted by Transport for London to Serco. The scheme is sponsored, with Santander UK being the main sponsor from April 2015. Barclays Bank was the first sponsor from 2010 to March 2015, when the service was branded as Barclays Cycle Hire.
Credit for developing and enacting the scheme has been a source of debate. Johnson has taken credit for the plan,although the initial concept was announced by his predecessor Ken Livingstone, during the latter's term in office.Livingstone has said that the programme would herald a "cycling and walking transformation in London" and Johnson said that he "hoped the bikes would become as common as black cabs and red buses in the capital".
A study showed cyclists using the scheme are three times less likely to be injured per trip than cyclists in London as a whole, possibly due to motorists giving cycle hire users more road space than they do other cyclists.Moreover, recent customer research showed that 49 per cent of Barclays Cycle Hire members say that the scheme has prompted them to start cycling in London.
During the 2012 Olympic Games, a record of 47,105 cycle hires were made in a single day.
Taken with the Lomo LC-A+ camera that I first used in week 218 of my 52 film cameras in 52 weeks project:
www.flickr.com/photos/tony_kemplen/collections/72157623113584240
Multiple exposures with coloured filters over the flashgun. Expired Jessop Diamond ISO 200 colour negative film processed in the Tetenal C41 kit.
sooc ;-)
I had bought a vivitar ultra wide and slim ages ago and decided to use it for the first time in Finland. Unfortunately I did not understand the winding back stuff, and ended up over exposing some photos when I had to have a look inside, and also double exposing some shots
the lovely women behind the photo counter at Asda did what they could and scanned the negatives onto disk for me
this is the Orthodox church at Tampere (although you would never guess)
New at here I want to start with this picture from Ioanninas lake, Greece. Colour splash photo by me. I am not a profesional photographer or amature photographer, i like to take photos with my phone or my digital camera, to keep memorys with one click.
This photo was not my idea. I saw a version of this from someone I know at my local Photography club and I decided I needed a version of my own.
This is a quick one from tonight.
I promise the standard and quality of my images will increase - hopefully by tomorrow as I'm heading into Central London for the day and evening!
This is the jackstone pier on Aberavon seafront, Port Talbot. I captured this on a longer exposure to give it a slightly tranquil look...