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outfitting cabi's fashion weekend
situation
Originating in 2002, “The Scoop” fashion show plays host to cabi employees and provides the world with an exclusive first look at their newest clothing collection. This seasonal fashion retreat gives stylists an opportunity to meet with top executives and attend fun group seminars. Seeking to increase brand awareness and event excitement, cabi directors turned to Britten’s design experts to generate eye-catching and company-strengthening prints.
solution
Over the years, the Britten team has engineered graphics for multiple cabi fashion shows. Branded fabric banners, as big as 40’H x 40’W, have welcomed consultants to the styled extravaganza. Suspended vinyl prints, sized at 50’H x 25’ W, provided sneak peaks of the new line and built anticipation for the runway production. Huge decals affixed to concrete columns, interactive display stands, and wayfinding signage accessorized the various event venues over the years.
impact
Fashion trends constantly evolve, but Britten’s commitment and dedication to a job well done never goes out of style. Showcasing large format capabilities, cabi’s regular fashion shows draw over 3,500 entrepreneurs, employees, and guests each season. The Britten team delights in constructing products for this career-building event. Getting the inside scoop on the latest trends isn’t so bad either.
trying it out mounted on the wall with double tape. Be careful you don't use anything that will peel the paint off the wall. This method was a little ify for me but will work fine if you don't have a backdrop stand.
A fun day trip up to Pech Merle Winery, owned by Zach's uncle and aunt, Bruce and Cheryl. We'll be back.
Photography background support system with two included backdrops for sale on tradingpost.com.au from 8 December 2008.
The backdrop to a stage being set up on Hanover Street in the North End. The parade for St. Joseph was scheduled for later that day, but the (recorded) voice coming out of the loudspeakers when I took this shot was an even bigger Italian "saint" -- Dean Martin.
In the event the sky is not beautiful deep blue with perfectly formed white puffs of clouds. My second favorite type of sky is like whats in this photo. Where it looks like light blue gradient without breaks.
Tension Fabric Backdrop (90" x 115") by Sir Speedy Print Signs Marketing, 4801 37th St N, St Petersburg FL 33714 www.sirspeedystpete.com