Corporate font for SML Universe: Vectora by Adrian Frutiger, Linotype / SML.20130324.SC.Linotype.Vectora
Vectora is the corporate font for SML Universe. SML picked it mostly for his love for Adrian Frutiger. Another criteria which makes Vectora special is that Frutiger designed it after realizing that there was a need for sans serif type that could be read easily at small sizes, which in many ways make it ideal for designers who love setting tiny type. Yet more of importance to SML, is that it is not a very popular font, as such the typography set by SML would not look like everyone else’s, yet its character has all the sweetness seen in other more popular Frutiger fonts such as of course the Frutiger and Avenir family. The only unfortunate thing with using a not-so-popular font is that it does not have the niceties which SML cares about, such as real small caps and figure numerals (aka x-height numerals). So SML is considering drawing his own some time soon unless of course Linotype would be so kind to consider creating Vectora Next or equivalent.
www.linotype.com/1577/Vectora-family.html
Corporate font for SML Universe: Vectora by Adrian Frutiger, Linotype / SML.20130324.SC.Linotype.Vectora
/ #SMLScreenshots #CCBY #SMLOpinions #SMLUniverse #SMLBrands
/ #Vectora #typography #identity #design #branding #Frutiger #AdrianFrutiger #Linotype #opinions #fonts #screenshots #hongkong #china #corporateidentity #brands
Corporate font for SML Universe: Vectora by Adrian Frutiger, Linotype / SML.20130324.SC.Linotype.Vectora
Vectora is the corporate font for SML Universe. SML picked it mostly for his love for Adrian Frutiger. Another criteria which makes Vectora special is that Frutiger designed it after realizing that there was a need for sans serif type that could be read easily at small sizes, which in many ways make it ideal for designers who love setting tiny type. Yet more of importance to SML, is that it is not a very popular font, as such the typography set by SML would not look like everyone else’s, yet its character has all the sweetness seen in other more popular Frutiger fonts such as of course the Frutiger and Avenir family. The only unfortunate thing with using a not-so-popular font is that it does not have the niceties which SML cares about, such as real small caps and figure numerals (aka x-height numerals). So SML is considering drawing his own some time soon unless of course Linotype would be so kind to consider creating Vectora Next or equivalent.
www.linotype.com/1577/Vectora-family.html
Corporate font for SML Universe: Vectora by Adrian Frutiger, Linotype / SML.20130324.SC.Linotype.Vectora
/ #SMLScreenshots #CCBY #SMLOpinions #SMLUniverse #SMLBrands
/ #Vectora #typography #identity #design #branding #Frutiger #AdrianFrutiger #Linotype #opinions #fonts #screenshots #hongkong #china #corporateidentity #brands