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Wakeup campaign is a campaign striving for equality, development and sustainability in developing and developed countries. The aim is not to dictate or force development issues onto people, instead it is to raise awareness by stimulating and awakening people visually by using design methods to develop people’s consciousness. One doesn’t have to be a millionaire nor a celebrity to help people suffering in developing or developed countries, one should not wait until a catastrophic event before helping, many things can be done.
Wakeup campaign uses interactive, engaging techniques (methods and processes) such as role play, design activities, craft work shops and loads more to help spread the issues of development in a social way for a sense of responsibility and duty to be conjured up, and effectively, begin to see not only change in people’s attitudes or perceptions, but begin to see actions, positive measures and steps towards a brighter future.
Wakeup campaign has already featured in local newspapers, magazines, zines, radio and many art/design and fashion blogs as well as having a presence in two successful pop up stores in Brixton Village Market and Carnaby Street. The campaign is reaching a wide, diverse audience and working to continue this by delivering quality, factual and engaging methods to further the success of the movement.