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Photo by Lena Blackstock.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Of the 20 basic types of user research testing methods I have performed the following 14 types:
1.Usability-Lab Studies
2.Ethnographic Field Studies
3.Participatory Design
4.Focus Groups
5.Interviews
6.Usability Benchmarking
7.Moderated Remote Usability Studies
8.Concept Testing
9.Customer Feedback
10.Desirability Studies
11.Card Sorting
12.Clickstream Analysis
13.A/B Testing (also known as “multivariate testing,” “live testing,” or “bucket testing”)
14.Email Surveys (or perform a survey online, for example via Survey Monkey).
On a regular basis I do a couple of the types such as Ethnographic Field Studies (we call them Desk Visits, that is less formal), Interviews, Card Sorting, Desirability Testing.
But I must admit I really love Usability Lab Studies, Clickstream Analysis, A/B Testing, Moderated Remote Usability Studies ...
What are your favorite UX methods for testing?
This is a kind of Desirability Testing - Photo: My niece Jessie loves her bunny, all snuggled up, Fairbanks, Alaska, USA
#userresearch #usability #abtesting #desirabilitytesting # #surveying
As part of our new website project we are speaking with as many staff as possible. This activity is part of our discovery phase of understanding user/audience needs. In the photo is Dan from fffunction being the friendly interviewer.